Tropicana Magazine Mar-Apr 2017 #112: Riding on a Life Line

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GO THE DISTANCE WITH CHEONG YUE-JIN colours. There are different types to suit your different lifestyle needs. Its stainless steel make allows for it to be used while swimming as well as it doesn’t scratch or deface easily.” The information you wish to have engraved is up to the individual. “Most often people engrave their name, contact number in case of an emergency, blood type, allergies, address,” shares Yue-Jin. “It all depends on its intended purpose. Its usage is not limited to just people who are active in sports but for the elderly and even children with adverse allergies. Most often we hear of someone’s father has wandered off and is missing. The Lifeline ID for people with Alzheimer’s or even if it’s early stage of dementia allows for pertinent information as to the person’s condition, home address and next of kin contact is most helpful. The patient doesn’t have to remember everything.” “A customer’s father who was suffering from early stages of dementia, went out driving one day. While he could remember his name and phone number and where he was from, he couldn’t remember his way back. So they got him a Lifeline ID to be of assistance should this situation arise in future.” There are no limitations to what you can engrave on these bands. Yue-Jin adds, “People use this band for different things, some even use it to motivate themselves, engraving their favourite inspirational quote that inspires them daily; as long as it falls within the space available for engraving. Some corporate people put their favourite quote, albeit long, from the likes of Robert Kiyosaki and other motivational gurus, to remind them what they need to do for their business to thrive.” It’s also an interesting inclusion for avid travellers. They can include emergency contact details as well as their passport number. “Some of my customers buy two: one to be worn locally with their identity card number “He believes so much in helping people and what better way than to create a product that does just that.” and the other to be worn when travelling abroad with their passport number. The band has been found to be useful especially for people who perform the Umrah or Haj, where movement is amongst large groups of people.” Having studied communications at the Western Michigan University as well as worked in media advertising, Yue-Jin understands the importance of branding just too well. “There are limited edition pieces that we introduce from time to time.” And how has this product helped with easing his wife’s fears? “It has helped tremendously,” he laughs. “Now my wife doesn’t worry as much. I also realised that while I know the people I cycle with, I don’t know who to call in case of an emergency. So having this bracelet now helps shed some light in that area.” There’s a deeper purpose to life as Yue-Jin sees it. He believes so much in helping people and what better way than to create a product that does just that. “Through my product, I want to help people to stay fit and healthy,” he says, “and in situations that arise, appropriate medical treatment can be administered in a more timely manner. In an accident, while the ambulance is en route to the scene, additional information on the victim’s medical background may help the medical team prepare themselves better. Even details such as insurance policy numbers help in case of an emergency; the hospital can manage the admission process more efficiently. “I have witnessed a runner using this band during a marathon. The runner passed out during the race; medical attention was administered quickly because of all the information available on the band. When you see something like that, you know you have fulfilled your purpose in wanting to help people.” For more information on the Lifeline ID log onto www.lifeline-id.com. TM | MARCH/APRIL <strong>2017</strong> 24
GO THE DISTANCE WITH CHEONG YUE-JIN FALCON MALTES Fedora MARC JACOBS Navy Blazer DSQUARED2 Straw Pocket Cotton Linen Shirt PEDRO Casual Sneaker ALL CLOTHINGS FROM AVAILABLE AT LOGO FASHION LOUNGE & GALLERY AND SHOES FROM PEDRO 25 MARCH/APRIL <strong>2017</strong> | TM
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Page 8: EDITOR’S NOTE On the count of tre
Page 12: Contributors We would like to give
Page 16 and 17: THE DIARY The happening...
Page 18: THE SCENE | MIDO The Scene The hott
Page 21 and 22: GO THE DISTANCE WITH CHEONG YUE-JIN
Page 23: GO THE DISTANCE WITH CHEONG YUE-JIN
Page 28: NEWS | MUSIC Scandy Albums Explore
Page 32 and 33: THE HOME | MATERIAL WORLD Material
Page 34 and 35: THE HOME | SPREAD THE VERDE Natural
Page 36 and 37: THE HOME | SPREAD THE VERDE ARITA J
Page 38: THE HOME | SPREAD THE VERDE TENDO M
Page 41 and 42: HOUSE OF CARDS | THE HOME THE NOMAD
Page 43 and 44: HOUSE OF CARDS | THE HOME JAPAN PAV
Page 45 and 46: HOUSE OF CARDS | THE HOME CARDBOARD
Page 48 and 49: THE SWING | TO THE NORTH WE GOLF to
Page 50 and 51: THE SWING | TO THE NORTH WE GOLF! S
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Page 54 and 55: THE WATCHES | OVER THE MOON WORDS T
Page 56: THE WATCHES | OVER THE MOON BLUE MO
Page 59 and 60: NEWS | THE WATCHES 67 MARCH/APRIL <
Page 62: THE LOOK | HOT OFF THE RUNWAY PRADA
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HEALTH | THE SUSTAINABLE DIET HIGHE
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NEWS | HEALTH & WELLNESS BANYAN TRE
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CLIFT DINING | THE COOKBOOK 97 MARC
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CLIFT DINING | THE COOKBOOK “Out
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CLIFT DINING | THE COOKBOOK NEED MO
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THE DISHES Clubhouse Tel: 03-7804 8
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THE DISHES Lot 413, 4th floor, Suri
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THE DISHES P-G-17, 18, 19, 20, K4 &
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THE PEAT GOES ON | THE DRINKS “It
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ANNA KENDRICK | GAME CHANGER 111 MA
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ANNA KENDRICK | GAME CHANGER 113 MA
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THE DRIVE | LEAN, MEAN, GREEN MACHI
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THE DRIVE | NEWS INTRODUCING THE NE
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THE VACATION | LIFE IS SWEDE Life S
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THE VACATION | LIFE IS SWEDE INTO T
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THE VACATION | LIFE IS SWEDE HEAVY
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THE VACATION | NEWS DINE HEALTHY IN
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THE LIST FACILITIES AND TENANTS AT
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THE END | PUBLIC PARK, SOUTH ISLAND
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Tropicana Magazine Mar-Apr 2017 #112: Riding on a Life Line

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