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world of industries 3/2017 (EN)

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Hannover Messe <strong>2017</strong> to emphasize<br />

on the benefits <strong>of</strong> Industry 4.0<br />

WORLD OF INDUSTRIES<br />

Over the last few decades, Hannover Messe, the<br />

<strong>world</strong>’s largest industrial trade fair, has been a place<br />

for demonstrating leading industrial technologies and<br />

innovations. In a lot <strong>of</strong> ways this event showcases the<br />

direction in which the industrial <strong>world</strong> is heading.<br />

On April 24 th , the gates for the <strong>world</strong>’s largest industrial trade fair,<br />

‘Hannover Messe’, will be open for everyone. The show organized<br />

by Deutsche Messe AG, runs from 24 th - 28 th April in Germany’s<br />

northern city <strong>of</strong> Hannover. Over the last few years, the focus <strong>of</strong><br />

this event has been digitalization <strong>of</strong> the entire industrial ecosystem.<br />

Many innovative companies have displayed various applications<br />

in this context, but at this year’s Messe we can see the technologies<br />

needed for the successful digitalization <strong>of</strong> <strong>industries</strong> are fully<br />

developed and ready to be implemented. Small or large, all sorts <strong>of</strong><br />

companies have a multitude <strong>of</strong> high end technologies like Industry<br />

4.0, integrated energy networks, machine learning, predictive<br />

maintenance and collaborative robots (cobots), to choose from.<br />

Decision makers, at all levels <strong>of</strong>ten find themselves in a spot, where<br />

it becomes difficult for them to predict what value these modern<br />

technologies can add to their organization. This is where Hannover<br />

Messe <strong>2017</strong> comes in. The challenge now is to make these decision<br />

makers and industry pr<strong>of</strong>essionals understand the direct and long<br />

term benefits that digitalization <strong>of</strong>fers to their organization.<br />

Speaking at an event, Deutsche Messe’s Managing Board member<br />

Jochen Köckler said that “Challenging people to ‘think outside<br />

the box,’ highlighting the various ways in which digitalization can<br />

add value, and opening up new markets - that’s what this year’s<br />

Hannover Messe is all about, with its lead theme <strong>of</strong> Integrated Industry<br />

- Creating Value. The show will have around 6,500 exhibitors<br />

and will feature Poland as its <strong>of</strong>ficial Partner Country .”<br />

Trade Fair Line Up<br />

Hannover Messe covers a wide range <strong>of</strong> themes with its 7 international<br />

leading trade fairs, at the same time and under one ro<strong>of</strong>. The<br />

topics and exhibits covered at Hannover represent the most fundamental<br />

industry sectors like - Industrial Automation, Motion Drive<br />

and Automation, Digital Factory, Energy, Compressed Air and<br />

Vaccum Technology, Industrial Supply and Research Technology.<br />

The Industrial Automation show is one <strong>of</strong> the <strong>world</strong>’s leading trade<br />

fair for factory and process automation and Robotics. At the Motion<br />

Drive and Automation show, manufacturers <strong>of</strong> power transmission<br />

and fluid power technologies feature prominently in Hannover.<br />

It is one <strong>of</strong> the most important trade fair for the manufacturing<br />

sector, attracting more than 1200 exhibitors and 80,000 visitors<br />

from around the globe. The strength <strong>of</strong> the show’s international<br />

reach can be seen from the fact that it draws about two thirds <strong>of</strong> its<br />

exhibitors from abroad. The Digital Factory is a unique trade fair for<br />

industrial IT solutions and integrated processes. The exhibitors at<br />

Digital Factory present a full array <strong>of</strong> solutions for tomorrow’s smart<br />

factories – for example, production planning and control s<strong>of</strong>tware,<br />

data exchange concepts, virtual product development systems and<br />

tools for predictive analysis.<br />

Cobots, Artificial intelligence, these are exciting topics in the<br />

manufacturing industry. But neither the factory <strong>of</strong> today nor<br />

10 WORLD OF INDUSTRIES

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