world of industries 3/2017 (EN)

NEWS AND MARKETS
tomorrow runs without compressed air and vacuum technology.
The ComVac show covers the complete range of compressed air
and vacuum technology, from generation and processing to pumps
and measuring instruments to financing and management. The Industrial
Supply show covers wide variety of sectors from lightweight
construction, sheet metal working, surface technology, engineering
ceramics and highly complex machining technology. The visitors
benefit from the sheer range of solutions this trade fair provides.
Creating new business models
When Jochen Köckler talks about opening new markets at this
year’s Hannover Messe, it means a lot more than just acquiring
new clients and customers. A lot of companies all over the globe
talk about smart factories and advanced manufacturing, but Hannover
Messe with its lead theme of Integrated Industry means
much more than smart factories and smart production. The goods
produced by smart factories will stay connected with their manufacturers
throughout their service lives, supplying a constant
stream of valuable data. This data will enable the manufacturers
The motto of Hannover Messe 2017 is
“Integrated Industry - Creating Value”. What does it mean?
Decision makers in the manufacturing and energy sectors need
to identify which advantages of digitalization they can use to
increase their competitiveness. Hannover Messe showcases the
complete value-adding potential of digitalization, so expect to
see not only the latest products and technologies, but also new
concepts, new business models and new markets.
Which innovations do you expect for the show – especially in
the field of Industry 4.0?
Why should engineers and technicians come to this year’s
Hannover Messe?
Because Hannover Messe covers all important industrial topics,
from Integrated Industry and Integrated Energy to lightweight
design, applied research and startups. No other event in the
world provides such a complete picture of global industry.
The Hannover Exhibition Center is completely booked with
6,500 exhibiting companies this year. The highlights include
robots that are as simple to operate as smartphones, machines
that learn from their mistakes and digitally integrated and controlled
energy systems. Plus, we have top trends like Industry
4.0, Digital Twin, Predictive Maintenance, and Smart Materials.
Workforce development is also crucial in the digital age, so
expect more technologies like augmented reality, smart glasses
and tablet computers.
Poland will be the partner country. What do you expect from
this partnership?
Partner Country Poland will promote three key points at Hannover
Messe: reindustrialization, increasing foreign trade and
promoting Polish innovation in industry. Many Polish companies
offer Industry 4.0 technologies, which makes them attractive
partners for foreign companies. Poland will showcase
roughly 150 exhibiting companies across all sectors of the fair,
with especially big contingents in the energy and industrial
subcontracting halls. Partner Country Poland will further
strengthen business and scientific cooperation between Poland
and all countries at Hannover Messe.
Dr. Jochen Köckler, Member of the Managing Board
Deutsche Messe AG
WORLD OF INDUSTRIES 11