ASQ6_EN-website

More documents

Recommendations

Info

MOOD & INTENTIONS: ASIA-PACIFIC REGION SURVEY 2017 Q1 PURCHASE INTENTION Contrary to the continued optimism towards the economy in 2017 Q1, only 23% (4% higher than 2016 Q4) of respondents are considering purchasing a new aircraft and only 23% of respondents are considering purchasing a pre-owned aircraft, a 2% decrease compared to 2016 Q4. Just over half (54% of respondents) are not sure or simply don’t have a plan to purchase an aircraft, which is a continuation of the same sentiment shared in 2016 Q4, when 56% were unsure. This is a significant drop though in overall purchase intention (new and preowned) from 2016 Q3 when 57% of respondents indicated they would be buying an aircraft. The purchase intention by region is shown below. In Greater China, the most welcomed type of business jets are large jets (G650, Falcon 7X, Global 6000.) and in South and East Asia, the most preferred model PURCHASE INTENTION 2015 Q4 - 2017 Q1 +0+0+022+0+0+0 +0+0+030+0+0+0 20+0+0+0+0 28+0+0+0+0 19+0+0+0+0+0+0+043 +0+022+0+0+0+0 23+0+0+0+0 +0+029+0+0+0+0 +025+0+0+0+0+0 +0+023+0+0+0+0 +0+058 5848 +056 +0+054 20% 20% 22% 28% 2015 Q4 2016 Q1 19% 23% 22% 22% 2016 Q2 2016 Q3 2017 Q1 30% Yes, a new aircraft Yes, a pre-owned aircraft No / I’m not sure 29% 25% 23% 2016 Q4 are the medium-sized jets (Challenger 350, G280.), while compared to Central Asia (India, Pakistan), the most welcomed models are small jets (Hawker 850, Learjet 45). Different to all other regions in the survey area, Oceania has a much higher demand for turboprop / fixed wing aircraft, and models like the King Air 350, Cessna 208. 58% 58% 48% 43% 56% 54% PURCHSASE INTENTION - REGIONAL DIFFERENCES (FIXED WING) Corporate Airliner Large Jet Medium Jet Small Jet Turboprop / Piston Fixed Wing Central Asia 19% 14% 24% 36% 8% South & East Asia 18% 19% 28% 18% 18% Oceania 6% 6% 13% 19% 56% Greater China 17% 45% 32% 4% 2% INFLUENCING FACTORS ON PURCHASE DECISION Influencing factors have been simplified into four major categories: Need, Public Image, Aircraft Price and Interest – and there are significant regional differences. PURCHASE INTENTION - AIRCRAFT TYPE (OUTER IS PREFERRED) Piston Helicopter Corporate Airliner Large Jet Greater China Due to the central government’s welcoming stance on developing the general aviation market, Chinese aircraft buyers have gone from worrying about Public Image to realizing being concern now about finding the right aircraft to suit their interests their next concern is price followed by need when marking a purchase decision. Single Turbine Helicopter Twin Turbine Helicopter Small Jet Medium Jet Turboprop/Piston Fixed Wing Oceania With relatively low aircraft utilizatio, this region doesn’t feel the need to replace or purchase a new aircraft. There is also a high concern regarding the public image of purchasing an aircraft. South & East Asia Respondents don’t believe there is need or interest to buy an aircraft. They are also less sensitive about the aircraft price, compared to China. PURCHASE DECISIONS - INFLUENCING FACTORS (OUTER IS LIMITING)* Greater China Oceania South & East Asia Central Asia Need Most Limiting Central Asia The region’s (mostly from India & Pakistan) respondents are equally motivated by need, interest and price, but public image is not a main concern. Public Image Interest Aircraft Price 10 | ASIAN SKY QUARTERLY — FIRST QUARTER 2017
EVOLVING CHINA’S INDUSTRY, ONE JET AT A TIME INTERVIEW WITH MR. CHANG QIU SHENG, AMBER AVIATION CHAIRMAN Interview by Litalia Yoakum Having played a key role in bringing the first Gulfstream jet to China, obtained one of the country’s first air operator’s certificate (AOC) and established the first privately-owned aircraft management company in China through Business Aviation Asia (BAA), Mr. Chang Qiu Sheng has always been at the center of the evolution of China's business aviation industry. In 2017, his determination to develop the industry and further his own experience will once again emerge with the launch of his new business aviation management company: Amber Aviation. “I graduated from college in 1989 and immediately started my career in the operations center of Air China,” says Mr. Chang, explaining when his 30 plus years of experience in the industry began. “At that time the Beijing Airport had no ground handling service for business jets, which caused a lot of chaos. The Civil Aviation Administration of China (CAAC) then asked Air China if they could start a new branch, specializing in business jets, which would include government-related flights. I was asked to lead the team.” Working with the state-owned company taught Mr. Chang the ins and outs of the business jet sector from ground handling operations to government flights, including special flights for foreign dignitaries. During his time with Air China, he served as General Manager of Beijing Air China Aviation Service Corporation from 1997-2001 and Deputy Director of the company’s VVIP flight office from 2001-2003. His final role with the company was Assistant General Manager of the Business Jet unit, from 2003-2006. In 2003, he engaged in a transaction that would pave the way for Gulfstream to become the market leader in the Greater China region today. Mr. Chang’s involvement in bringing the first Gulfstream aircraft, a G-IV, to Mainland China proved to be a pivotal move. “This was a very complex process,” recalls Mr. Chang. “Because there was no previous experience, the government would take it as very troubling work. I didn’t know much about the document application process. I knew we had a duty to help Gulfstream get the required documents and certificates, which eventually made a big contribution to the future development and sales of Gulfstream aircraft. All other OEMs would have to face the same barriers and go through the process Gulfstream had already passed through. This helped Gulfstream occupy the Chinese market.” Shortly after this feat, Mr. Chang took on another monumental task. In 2004, a Japanese client came to the Air China Business Jet unit, in hopes of importing his Bombardier Learjet 45 into Mainland China. Just FIRST QUARTER 2017 — ASIAN SKY QUARTERLY | 11
Page 1 and 2: FIRST QUARTER 2017 EXCLUSIVE FIRST
Page 3 and 4: PUBLISHER’S NOTE For this issue o
Page 5 and 6: AN UNPARALLELED EXPERIENCE Range. S
Page 7 and 8: BUSINESS JET FLEET AND GDP BY COUNT
Page 9 and 10: MOOD & INTENTIONS: ASIA-PACIFIC REG
Page 11: MOOD & INTENTIONS: ASIA-PACIFIC REG
Page 15 and 16: INDUSTRY INSIDER Before Mr. Chang h
Page 17 and 18: COUNTRY PROFILE: SOUTH KOREA SOUTH
Page 19 and 20: COUNTRY PROFILE: SOUTH KOREA STATUS
Page 21 and 22: COUNTRY PROFILE: SOUTH KOREA The tr
Page 23 and 24: REDEFINING THE WORLD OF LUXURY PRIV
Page 25 and 26: INDUSTRY INSIDER We have our own eq
Page 27 and 28: Delivering financing value for busi
Page 29 and 30: INDUSTRY INSIDER Under this require
Page 31 and 32: ADVOCATING FOR CLIENTS’ INTERESTS
Page 33 and 34: INDUSTRY INSIDER While such macro-l
Page 35 and 36: MARKET DYNAMICS AVERAGE ASKING PRIC
Page 37 and 38: MARKET DYNAMICS MARKET POSITIONING
Page 39 and 40: MARKET DYNAMICS AVERAGE ASKING PRIC
Page 41 and 42: MARKET DYNAMICS MARKET POSITIONING
Page 43 and 44: AIRCRAFT SPOTLIGHT GLOBAL XRS/GLOBA
Page 45 and 46: AIRCRAFT SPOTLIGHT PRE-OWNED GLOBAL
Page 47 and 48: in more than 27 countries, and a fl
Page 49 and 50: INDUSTRY INSIDER some of these chal
Page 51 and 52: INDUSTRY INSIDER countries, it can
Page 53 and 54: AIRCRAFT POSITIONING BUSINESS JETS
Page 55 and 56: MARKET SUMMARY -- JETS BBJ $43.7 BO
Page 57 and 58: MARKET SUMMARY -- JETS CHALLENGER 6
Page 59 and 60: MARKET SUMMARY -- JETS GLOBAL 6000
Page 61 and 62: MARKET SUMMARY -- JETS FALCON 2000L
Page 63 and 64:
MARKET SUMMARY -- JETS LEGACY 600/6
Page 65 and 66:
MARKET SUMMARY -- JETS G200 & G280
Page 67 and 68:
MARKET SUMMARY -- JETS G550 $29.9 $
Page 69 and 70:
FIRST QUARTER 2017 — ASIAN SKY QU
Page 71 and 72:
MARKET SUMMARY -- HELICOPTER MARKET
Page 73 and 74:
MARKET SUMMARY -- HELICOPTER EC145
Page 75 and 76:
MARKET SUMMARY -- HELICOPTER BELL 4
Page 77 and 78:
MARKET SUMMARY -- HELICOPTER A109E
Page 79 and 80:
MARKET SUMMARY -- HELICOPTER S-92 $
Page 81 and 82:
MARKET SUMMARY -- HELICOPTER FEATUR
Page 83:
FIRST QUARTER 2017 — ASIAN SKY QU
show all

ASQ6_EN-website

Create successful ePaper yourself

Delete template?

Save as template?