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MARKET DYNAMICS<br />
MARKET POSITIONING<br />
CIVIL HELICOPTERS<br />
SUPPLY IMBALANCE<br />
Balanced<br />
Supply & Demand<br />
DEMAND IMBALANCE<br />
S76C+<br />
SIKORSKY<br />
S76C++<br />
S92A<br />
BELL HELICOPTER<br />
BELL 412EP<br />
BELL 412HP<br />
BELL 429<br />
AW109E PWR<br />
LEONARDO<br />
AW109SP GN<br />
AW139<br />
AS332L1<br />
H225<br />
AIRBUS HELICOPTERS<br />
EC135P2<br />
EC135T2<br />
EC145<br />
EC155B<br />
H155<br />
The above chart provide s a visual representation of the Supply /<br />
Demand Ratio of each aircraft model relative to the overall market,<br />
resulting in a ‘Marketability’ calculation of each particular model based<br />
on the following four market indicators:<br />
The S92 has benefited from the grounding of its closest competitor,<br />
while the B429 and the EC145 models have retained a favorable ratio<br />
due to their use outside the oil and gas industry, and the model’s<br />
popularity with Governments and EMS providers.<br />
1. The percentage of aircraft for sale relative to its fleet size.<br />
2. The number of aircraft sold relative to the average number for sale.<br />
3. The average days for sale relative to the overall market average.<br />
4. The momentum of the marketplace (represented by the trend<br />
towards supply and demand market equilibrium portrayed earlier).<br />
Source: JETNET & ASG<br />
FIRST QUARTER 2017 — ASIAN SKY QUARTERLY | 39
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