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have more liquidity of money with low interest rates. In 2010, almost countries in Asia had very high GDP growth rates. Many countries took that opportunity to improve their infrastructures. Because of better infrastructure and higher income of people and better infrastructure in these countries, especially in China and India, these countries need large quantity of raw material for their manufacturing. Prices of raw material (as well as crude oil) returned to the prices before the economic crisis of year 2008. Tire was one of the products that had very high demand because of the big increase in car production in China, India and countries in South East Asia. By nature, 60 percent of natural rubber production is consumed in tire industry. There was no doubt that prices of nature rubber increased from $2 to $6 per kilo in the short period follow with the prices of synthetic rubber. People in rubber industry worried about natural rubber price would further increase up to $8 per kilo. China kept high inventory of natural rubber. In the mid of March, 2011, most of the factories in China had very high inventory of natural rubber. They stopped to import natural rubber. Then the prices of natural rubber dropped down to $3 in 14 Winning with Technology
a week, followed with the prices of synthetic rubber. After that it moved up to $5 per kilo and stays there. Out of 30 million tons of rubber consumed in worldwide, natural rubber shares one third of this quantity. Because of good mechanical properties and good tack properties, natural rubber is widely used in tire and glove. Natural rubber had its origin from countries in Latin America. In 1493, Christopher Columbus brought this product to Europe. Natural rubber found its commercial value after Mr. Charles Goodyear discovered the method to cured natural rubber from thermoplastic to thermosetted rubber by using sulfur in 1839. In 1976, Henry Wickman brought natural rubber to plant in Cylon (Sri Lanka), Malaysia, Singapore and Indonesia. Now-a-day, Thailand, Indonesia and Malaysia are three largest natural rubber producers with two third of natural rubber production. Natural rubber and synthetic rubber Since World War I, rubber had become a strategic material indispensable to war operations. US and Japanese Banja Junhasavasdikul, Ph.D. 15
Page 4 and 5: Winning with Technology. ISBN 978-9
Page 6 and 7: “Build our own technology” and
Page 8 and 9: paper embodies and applies the best
Page 10 and 11: “ Their Japanese determined spiri
Page 13 and 14: World of Rubber 01
Page 15: Labors returned home to work in rub
Page 19 and 20: After The World War II, the US gove
Page 21 and 22: After the war, Japan was called to
Page 23 and 24: In the 1970s, Japanese petrochemica
Page 25 and 26: petrochemical industry in Japan was
Page 27 and 28: growing strongly because of rapid g
Page 29: countries. Chinese automotive indus
Page 33 and 34: Corporate Competency 02
Page 35 and 36: of staff numbers. Capable employees
Page 37 and 38: of its industry. For example, Sharp
Page 39 and 40: products from R&D; still needs a st
Page 41 and 42: Many people said that “The world
Page 43 and 44: “Innovation” accordingly holds
Page 45 and 46: edge. This requires strong commitme
Page 47 and 48: Monthly technical presentations and
Page 49 and 50: cover the whole range of rubber pro
Page 51: “A successful industrial product
Page 54 and 55: Marketing Industrial Products in th
Page 56 and 57: ought industrial demands into their
Page 58 and 59: product not only for the technology
Page 60 and 61: 1) Build core competency in three a
Page 62 and 63: needs of both current customers and
Page 64 and 65: Developing a breakthrough technolog
Page 66 and 67:
Our customers value our technologic
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active in international polymer sou
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C) Good outside-in integrator A gre
Page 72 and 73:
F) Good implementer The marketer st
Page 74 and 75:
customers’ production needs. Inno
Page 76 and 77:
esponsible for ensuring delivery of
Page 78 and 79:
with the customers. It is good for
Page 80 and 81:
companies elect to go directly to l
Page 82 and 83:
Global sourcing and being a global
Page 85:
“ Technology will not come by cha
Page 88 and 89:
Developed Nanotechnology with Chula
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is driven by exports, but if we loo
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the research that would serve indus
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2) Research and Development Center
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production departments. Every year,
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Three technologies were under consi
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our technology group to visit the T
Page 102 and 103:
graduate scholarship was given to h
Page 104 and 105:
should be added to the powder deter
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Globalization 05
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“In 3 years, every product my com
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developed their international marke
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System in their international tradi
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liquidity, although the US economy
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service, investment and labor mobil
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industries. China has the highest g
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larger economy scale of production
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Thailand must take advantage from F
Page 125 and 126:
carefully, but we must find out our
Page 127 and 128:
International Professional of the Y
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