winning_with_technology

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Three completive advantages that we create Value Creation Zones Marketing Position Technology Capability 1 3 4 2 Organization’s culture & System 1) Technology capability Technology will not come by chance. Sustainable technology must be built from inside the organization. To build its technology competence, Innovation Group has to build a strong “Knowledge Based Organization”. Only from good knowledge in serving the industry can Innovation Group build a strong technical organization with a technologicall competitive 42 Winning with Technology
edge. This requires strong commitment from the management of Innovation Group in Focusing on long-term business. A Research Centre is necessary to build technological competence for the organization. Therefore, we built a small rubber research lab with three chemists to do application research to confirm formulations to serve customers in footwear. It was quite a financial burden for a small trading firm to set up a research lab, but we have believed in “Inspiration of Technology” from its inception. This small research lab became a technical training centre for new technical employees. We employed new technical graduates and train them in the research lab before putting them into marketing as Technical Sales Representatives. In the market, we train these technical sales representatives to be excellent investigators, innovators and integrators. They bring in market and competitive information into the organization. They translate industrial demands into research and development programmes, and they bring researched products to market and develop them as innovations. Banja Junhasavasdikul, Ph.D. 43
Page 4 and 5: Winning with Technology. ISBN 978-9
Page 6 and 7: “Build our own technology” and
Page 8 and 9: paper embodies and applies the best
Page 10 and 11: “ Their Japanese determined spiri
Page 13 and 14: World of Rubber 01
Page 15 and 16: Labors returned home to work in rub
Page 17 and 18: a week, followed with the prices of
Page 19 and 20: After The World War II, the US gove
Page 21 and 22: After the war, Japan was called to
Page 23 and 24: In the 1970s, Japanese petrochemica
Page 25 and 26: petrochemical industry in Japan was
Page 27 and 28: growing strongly because of rapid g
Page 29: countries. Chinese automotive indus
Page 33 and 34: Corporate Competency 02
Page 35 and 36: of staff numbers. Capable employees
Page 37 and 38: of its industry. For example, Sharp
Page 39 and 40: products from R&D; still needs a st
Page 41 and 42: Many people said that “The world
Page 43: “Innovation” accordingly holds
Page 47 and 48: Monthly technical presentations and
Page 49 and 50: cover the whole range of rubber pro
Page 51: “A successful industrial product
Page 54 and 55: Marketing Industrial Products in th
Page 56 and 57: ought industrial demands into their
Page 58 and 59: product not only for the technology
Page 60 and 61: 1) Build core competency in three a
Page 62 and 63: needs of both current customers and
Page 64 and 65: Developing a breakthrough technolog
Page 66 and 67: Our customers value our technologic
Page 68 and 69: active in international polymer sou
Page 70 and 71: C) Good outside-in integrator A gre
Page 72 and 73: F) Good implementer The marketer st
Page 74 and 75: customers’ production needs. Inno
Page 76 and 77: esponsible for ensuring delivery of
Page 78 and 79: with the customers. It is good for
Page 80 and 81: companies elect to go directly to l
Page 82 and 83: Global sourcing and being a global
Page 85: “ Technology will not come by cha
Page 88 and 89: Developed Nanotechnology with Chula
Page 90 and 91: is driven by exports, but if we loo
Page 92 and 93: the research that would serve indus
Page 94 and 95:
2) Research and Development Center
Page 96 and 97:
production departments. Every year,
Page 98 and 99:
Three technologies were under consi
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our technology group to visit the T
Page 102 and 103:
graduate scholarship was given to h
Page 104 and 105:
should be added to the powder deter
Page 107 and 108:
Globalization 05
Page 109 and 110:
“In 3 years, every product my com
Page 111 and 112:
developed their international marke
Page 113 and 114:
System in their international tradi
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liquidity, although the US economy
Page 117 and 118:
service, investment and labor mobil
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industries. China has the highest g
Page 121 and 122:
larger economy scale of production
Page 123 and 124:
Thailand must take advantage from F
Page 125 and 126:
carefully, but we must find out our
Page 127 and 128:
International Professional of the Y
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