winning_with_technology
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companies elect to go directly to large customers, but<br />
let the local distributor handle small customers. This<br />
gives the company very good market coverage.<br />
Grow Innovation Group in the global market<br />
Innovation Group has had very clear business<br />
missions in growing in global market 1) building strong<br />
internal competency in <strong>technology</strong> and people capability, 2)<br />
Innovation Group has been developing strong and unique<br />
cultures and internal systems in controlling and auditing the<br />
operation, and 3) Innovation Group has been developing a<br />
strong marketing position in many industries in Thailand as<br />
a quality product supplier.<br />
We shall sustain our growth in the high-growth<br />
industries in Thailand.<br />
Export our products from manufacturing to the USA,<br />
Europe and many countries in Asia.<br />
Innovation Group cannot rely on technical<br />
products from Du Pont and Dow Chemical.<br />
78 Winning <strong>with</strong> Technology
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