winning_with_technology

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scooter. In 2009 the Tata group launched the $2,500 “Nano” to displace the automobile in India. To build the capability for breakthrough, the innovators must engage in three distinct career paths. Exploration - Innovators must be able to explore market insight to reflecting whether the organization’s technological capabilities and the market’s needs are a good fit, and represent a worthwhile opportunity. Evaluation - Innovators must be able to evaluate market insight opportunities to fit corporate core-competency and engage in experimenting in design a viable model for a new business. Implementation - Innovators must be able to implement according to plans until project can stand on its own. Innovation Group and Internal Competencies “Knowledge does not automatically lead to technology. We have to change knowledge into technology that is suitable to the industrial needs. This will enable us to create. 40 Winning with Technology
“Innovation” accordingly holds our technology competence in the long term.” Banja Junhasavasdikul, Ph.D. 20-Year Anniversary of Innovation Group We have journeyed along the road of polymer technology since 1983. It took many years to build Innovation Group’s technology centre to serve customers’ demands and create its own technology capability, but we have learned that in this competitive global market we need not only technological competence but also long-term vision and strategies that balance resources and business opportunities. Innovation Group must build competitive competencies that can sustain the group’s competency in the long term. It can create the value-creation zones from three competitive advantages that have to be continuously rebuilt. Banja Junhasavasdikul, Ph.D. 41
Page 4 and 5: Winning with Technology. ISBN 978-9
Page 6 and 7: “Build our own technology” and
Page 8 and 9: paper embodies and applies the best
Page 10 and 11: “ Their Japanese determined spiri
Page 13 and 14: World of Rubber 01
Page 15 and 16: Labors returned home to work in rub
Page 17 and 18: a week, followed with the prices of
Page 19 and 20: After The World War II, the US gove
Page 21 and 22: After the war, Japan was called to
Page 23 and 24: In the 1970s, Japanese petrochemica
Page 25 and 26: petrochemical industry in Japan was
Page 27 and 28: growing strongly because of rapid g
Page 29: countries. Chinese automotive indus
Page 33 and 34: Corporate Competency 02
Page 35 and 36: of staff numbers. Capable employees
Page 37 and 38: of its industry. For example, Sharp
Page 39 and 40: products from R&D; still needs a st
Page 41: Many people said that “The world
Page 45 and 46: edge. This requires strong commitme
Page 47 and 48: Monthly technical presentations and
Page 49 and 50: cover the whole range of rubber pro
Page 51: “A successful industrial product
Page 54 and 55: Marketing Industrial Products in th
Page 56 and 57: ought industrial demands into their
Page 58 and 59: product not only for the technology
Page 60 and 61: 1) Build core competency in three a
Page 62 and 63: needs of both current customers and
Page 64 and 65: Developing a breakthrough technolog
Page 66 and 67: Our customers value our technologic
Page 68 and 69: active in international polymer sou
Page 70 and 71: C) Good outside-in integrator A gre
Page 72 and 73: F) Good implementer The marketer st
Page 74 and 75: customers’ production needs. Inno
Page 76 and 77: esponsible for ensuring delivery of
Page 78 and 79: with the customers. It is good for
Page 80 and 81: companies elect to go directly to l
Page 82 and 83: Global sourcing and being a global
Page 85: “ Technology will not come by cha
Page 88 and 89: Developed Nanotechnology with Chula
Page 90 and 91: is driven by exports, but if we loo
Page 92 and 93:
the research that would serve indus
Page 94 and 95:
2) Research and Development Center
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production departments. Every year,
Page 98 and 99:
Three technologies were under consi
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our technology group to visit the T
Page 102 and 103:
graduate scholarship was given to h
Page 104 and 105:
should be added to the powder deter
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Globalization 05
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“In 3 years, every product my com
Page 111 and 112:
developed their international marke
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System in their international tradi
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liquidity, although the US economy
Page 117 and 118:
service, investment and labor mobil
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industries. China has the highest g
Page 121 and 122:
larger economy scale of production
Page 123 and 124:
Thailand must take advantage from F
Page 125 and 126:
carefully, but we must find out our
Page 127 and 128:
International Professional of the Y
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