winning_with_technology
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market. However, apart from a few large companies, many<br />
Thai people still think that R&D is high investment and high<br />
risk, therefore not worth investing in. Some companies<br />
would like to invest in R&D, but they do not know how to<br />
start. Some companies started their R&D by investing in<br />
good research equipment, but they failed to manage the<br />
research competently and could not gain the required value<br />
from the investment. Researchers are also difficult to find,<br />
as most of the good scientists and engineers prefer to work<br />
as university researchers.<br />
Let’s look at the academic sector, which is another<br />
of the country’s sources of <strong>technology</strong>. Thailand has many<br />
good science and engineering schools, <strong>with</strong> excellent<br />
scientists and engineers who have had an excellent<br />
education from good universities around the world. But after<br />
graduation, besides teaching, they prefer to do research<br />
that they like. They seldom get involved <strong>with</strong> the industry.<br />
How can we link these excellent scientists and<br />
engineers to industries so they can meet their <strong>technology</strong><br />
requirements?<br />
Banja Junhasavasdikul, Ph.D.<br />
91
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