winning_with_technology

to build its marketing position in the industries to which the
company is attracted. The company’s available resources,
capabilities and business intention must be considered in
setting up corporate strategies.
Innovation Group’s corporate strategy is “Build on what
we do best.” We are using the strength of an excellent polymer
technology, market coverage, good connections and strong
customer relationships to grow our business in Thailand, SE
Asia and many other countries. We believe that Innovation
Group can grow 20% per year in the next five years and stay
the “Best” in what we do. However, to sustain the growth over
the next five years, Innovation Group has to differentiate its
marketing position from marketing only high-tech polymers and
have additional products of high volume commodity polymers
and chemicals in the product portfolio. Innovation Group has
to balance corporate resources and business intention for
long term growth. We cannot just wait only for new products
from Du Pont and Dow Chemical but we must be aggressive
in developing new products from our R&D and commercialize
new products more quickly. In trading, we have to be very
Banja Junhasavasdikul, Ph.D.
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