winning_with_technology

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“Build our own technology” and doing the “Best” in business we are doing. Technology is around us. If we are seeking technology, we can master the technology in one day. Build your business from “inside-out”, if we like to be competitive, build your core competencies from inside the organization. Offer your strong technology to service to customers, industries and academic sectors. The more you contribute, the more challenging requests will come back to you. Then you can build new innovative products and technology from market insights. “Outside-in” This book was written from my 40 years of working experience. It was parts to my papers which were submitted to Rushmore University to qualify my Ph.D. program. I would like to thank you Dr. Donald Mitchell to give me advices and Ms. Laurel Barkley in editing my paper. Most of all, I thank you my dear wife, Ms Somsri, who always encourage me in my work and life forward. It is very challenge for the new generation of Innovation Group Innovation to sustain the growth of Innovation Group in global market. Banja Junhasavasdikul, Ph.D.
Appreciation Dear Reader, I have been honored to serve as Dr.Banja Junhasavasdikul’s advisor during his Ph.D. studies at Rushmore University. Drawing on my very interesting work with him, I am delighted to have this opportunity to write a brief foreword for this volume that commemorates the opening of the Innovation Group of Companies’ new plant in Rayong, Thailand. Over my four decades of working with successful CEOs, I have often been struck by how little many such leaders understand about how to lead their organizations during times of change. Thus, new circumstances often become stumbling blocks that lead to major problems as inappropriate strategies and tactics are applied. Such is not the case for Dr. Junhasavasdikul. In this volume, Dr. Junhasavasdikul has included portions of papers written for his doctoral studies that provide timeless descriptions of the rubber industry, challenges and opportunities concerning globalization, how to conduct industrial marketing, developing an organization’s internal competencies, and applying nanotechnology to create a new generation of products. Each
Page 4 and 5: Winning with Technology. ISBN 978-9
Page 8 and 9: paper embodies and applies the best
Page 10 and 11: “ Their Japanese determined spiri
Page 13 and 14: World of Rubber 01
Page 15 and 16: Labors returned home to work in rub
Page 17 and 18: a week, followed with the prices of
Page 19 and 20: After The World War II, the US gove
Page 21 and 22: After the war, Japan was called to
Page 23 and 24: In the 1970s, Japanese petrochemica
Page 25 and 26: petrochemical industry in Japan was
Page 27 and 28: growing strongly because of rapid g
Page 29: countries. Chinese automotive indus
Page 33 and 34: Corporate Competency 02
Page 35 and 36: of staff numbers. Capable employees
Page 37 and 38: of its industry. For example, Sharp
Page 39 and 40: products from R&D; still needs a st
Page 41 and 42: Many people said that “The world
Page 43 and 44: “Innovation” accordingly holds
Page 45 and 46: edge. This requires strong commitme
Page 47 and 48: Monthly technical presentations and
Page 49 and 50: cover the whole range of rubber pro
Page 51: “A successful industrial product
Page 54 and 55: Marketing Industrial Products in th
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ought industrial demands into their
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product not only for the technology
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1) Build core competency in three a
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needs of both current customers and
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Developing a breakthrough technolog
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Our customers value our technologic
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active in international polymer sou
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C) Good outside-in integrator A gre
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F) Good implementer The marketer st
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customers’ production needs. Inno
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esponsible for ensuring delivery of
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with the customers. It is good for
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companies elect to go directly to l
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Global sourcing and being a global
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“ Technology will not come by cha
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Developed Nanotechnology with Chula
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is driven by exports, but if we loo
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the research that would serve indus
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2) Research and Development Center
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production departments. Every year,
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Three technologies were under consi
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our technology group to visit the T
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graduate scholarship was given to h
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should be added to the powder deter
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Globalization 05
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“In 3 years, every product my com
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developed their international marke
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System in their international tradi
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liquidity, although the US economy
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service, investment and labor mobil
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industries. China has the highest g
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larger economy scale of production
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Thailand must take advantage from F
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carefully, but we must find out our
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International Professional of the Y
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