winning_with_technology

the research that would serve industries’ requirements.
Instead, the Thai government requests the private sector
to invest more in R&D. So far, the government incentives
for private company to invest in R&D have not been very
attractive, therefore only a handful of large Thai companies
invest in R&D. Siam Cement Group (SCG) and PTT are
two of Thailand’s largest petrochemicals companies that
invest substantially in R&D in petrochemical products.
Chareoen Pokkaphan (CP), which began business in
poultry farming and the manufacture of animal feed stock,
has been successful in research and development in
poultry and fish farming technology. CP has been invited by
Chinese government to set up many poultry farms in China
that the Chinese government uses as demonstration farms
for their people. CP has now diversified its business to the
consumer retailing chain and telecommunication. Because of
technologies that they gain from the research, these three
companies have built strong internal competencies that
allow them to diversify their businesses. They are good
examples in developing technologies and building up
internal competencies to sustain their growth in the global
90 Winning with Technology