winning_with_technology

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Global sourcing and being a global polymer supplier. In the trading section, we have to be very active in sourcing new products to add to the product portfolio to sell in global markets. We developed three major actions: Stay close to the potential markets. Build an excellent international marketing organization. Now, Innovation Group’s representative office in Vietnam is very active. We have one Thai manager and two Vietnamese sales ladies, who received very intensive training in polymer technology and product applications in the technology center. Marketing executives travel to Vietnam every months to visit customer with the Vietnamese team. We build strong partnerships with customers in Vietnam. Sales revenue in Vietnam grows years after years since we set up this office in 2009. We are looking for a location to set up our trading office in Indonesia. 80 Winning with Technology
‘‘A successful international industrial company always stays close to customers.” In the two years since we started in sourcing commodity products from many countries, we are using Thailand as a gateway linking products between North and South East Asia and from Asia to Europe and the USA. We are adding a wider range of rubber and plastic products to Innovation Group’s portfolio. “We will become a strong Global Sourcing and Global Polymer Supplier in the global market. Innovation Group is building a gateway to various customers in Asia.” Banja Junhasavasdikul, Ph.D. 81
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Winning with Technology. ISBN 978-9
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“Build our own technology” and
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paper embodies and applies the best
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“ Their Japanese determined spiri
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World of Rubber 01
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Labors returned home to work in rub
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a week, followed with the prices of
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After The World War II, the US gove
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After the war, Japan was called to
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In the 1970s, Japanese petrochemica
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petrochemical industry in Japan was
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growing strongly because of rapid g
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countries. Chinese automotive indus
Page 33 and 34: Corporate Competency 02
Page 35 and 36: of staff numbers. Capable employees
Page 37 and 38: of its industry. For example, Sharp
Page 39 and 40: products from R&D; still needs a st
Page 41 and 42: Many people said that “The world
Page 43 and 44: “Innovation” accordingly holds
Page 45 and 46: edge. This requires strong commitme
Page 47 and 48: Monthly technical presentations and
Page 49 and 50: cover the whole range of rubber pro
Page 51: “A successful industrial product
Page 54 and 55: Marketing Industrial Products in th
Page 56 and 57: ought industrial demands into their
Page 58 and 59: product not only for the technology
Page 60 and 61: 1) Build core competency in three a
Page 62 and 63: needs of both current customers and
Page 64 and 65: Developing a breakthrough technolog
Page 66 and 67: Our customers value our technologic
Page 68 and 69: active in international polymer sou
Page 70 and 71: C) Good outside-in integrator A gre
Page 72 and 73: F) Good implementer The marketer st
Page 74 and 75: customers’ production needs. Inno
Page 76 and 77: esponsible for ensuring delivery of
Page 78 and 79: with the customers. It is good for
Page 80 and 81: companies elect to go directly to l
Page 85: “ Technology will not come by cha
Page 88 and 89: Developed Nanotechnology with Chula
Page 90 and 91: is driven by exports, but if we loo
Page 92 and 93: the research that would serve indus
Page 94 and 95: 2) Research and Development Center
Page 96 and 97: production departments. Every year,
Page 98 and 99: Three technologies were under consi
Page 100 and 101: our technology group to visit the T
Page 102 and 103: graduate scholarship was given to h
Page 104 and 105: should be added to the powder deter
Page 107 and 108: Globalization 05
Page 109 and 110: “In 3 years, every product my com
Page 111 and 112: developed their international marke
Page 113 and 114: System in their international tradi
Page 115 and 116: liquidity, although the US economy
Page 117 and 118: service, investment and labor mobil
Page 119 and 120: industries. China has the highest g
Page 121 and 122: larger economy scale of production
Page 123 and 124: Thailand must take advantage from F
Page 125 and 126: carefully, but we must find out our
Page 127 and 128: International Professional of the Y
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