winning_with_technology

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Corporate Competency How can we sustain our growth in this competitive market? We must create technology and innovation to sustain our competitive advantage, but how? Innovation has become a popular word in business, industry, academic institutes and even government organizations. Innovation is the way to create innovative product to keep us being competitive. Some people understood that innovation could be generated by thinking differently. Therefore they started their innovation process by running workshops and asked their members to give as many ideas as possible. They believed that thinking outside the box could create innovation, but after hundred of ideas had been generated, few of them had been implemented or had created anything innovative. To create innovation, we need to start in developing corporate competencies from inside the organization. Building corporate competency is a never-ending task because opportunities and competition are changing, and building corporate competencies initially means increasing capability 32 Winning with Technology
of staff numbers. Capable employees bring better valuable knowledge and creativity that can help the organization to make faster progress. Creating Internal Competencies To create internal competencies requires a clear corporate vision and long-term strategies from corporate top management. Good corporate strategies come from the right balance between the resources and business. There is no one right strategy for all companies because every company starts at a different point, operates in a different context and has a different kind of environment. The organization must figure out how to leverage those resources into the business strategies and create synergy between business units to capture the value of individual units’ achievements. Internally consistent corporate strategies must be tailored to fit the firm’s resources and opportunities. When a company’s technical resources are critical to the success of its business, building technology competence and product innovation are competitive advantages that enable the company to make faster progress. Banja Junhasavasdikul, Ph.D. 33
Page 4 and 5: Winning with Technology. ISBN 978-9
Page 6 and 7: “Build our own technology” and
Page 8 and 9: paper embodies and applies the best
Page 10 and 11: “ Their Japanese determined spiri
Page 13 and 14: World of Rubber 01
Page 15 and 16: Labors returned home to work in rub
Page 17 and 18: a week, followed with the prices of
Page 19 and 20: After The World War II, the US gove
Page 21 and 22: After the war, Japan was called to
Page 23 and 24: In the 1970s, Japanese petrochemica
Page 25 and 26: petrochemical industry in Japan was
Page 27 and 28: growing strongly because of rapid g
Page 29: countries. Chinese automotive indus
Page 33: Corporate Competency 02
Page 37 and 38: of its industry. For example, Sharp
Page 39 and 40: products from R&D; still needs a st
Page 41 and 42: Many people said that “The world
Page 43 and 44: “Innovation” accordingly holds
Page 45 and 46: edge. This requires strong commitme
Page 47 and 48: Monthly technical presentations and
Page 49 and 50: cover the whole range of rubber pro
Page 51: “A successful industrial product
Page 54 and 55: Marketing Industrial Products in th
Page 56 and 57: ought industrial demands into their
Page 58 and 59: product not only for the technology
Page 60 and 61: 1) Build core competency in three a
Page 62 and 63: needs of both current customers and
Page 64 and 65: Developing a breakthrough technolog
Page 66 and 67: Our customers value our technologic
Page 68 and 69: active in international polymer sou
Page 70 and 71: C) Good outside-in integrator A gre
Page 72 and 73: F) Good implementer The marketer st
Page 74 and 75: customers’ production needs. Inno
Page 76 and 77: esponsible for ensuring delivery of
Page 78 and 79: with the customers. It is good for
Page 80 and 81: companies elect to go directly to l
Page 82 and 83: Global sourcing and being a global
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“ Technology will not come by cha
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Developed Nanotechnology with Chula
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is driven by exports, but if we loo
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the research that would serve indus
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2) Research and Development Center
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production departments. Every year,
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Three technologies were under consi
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our technology group to visit the T
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graduate scholarship was given to h
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should be added to the powder deter
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Globalization 05
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“In 3 years, every product my com
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developed their international marke
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System in their international tradi
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liquidity, although the US economy
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service, investment and labor mobil
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industries. China has the highest g
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larger economy scale of production
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Thailand must take advantage from F
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carefully, but we must find out our
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International Professional of the Y
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