winning_with_technology

Successful Industrial Product Company
I would like to share my experience from 40 years
of working in industrial marketing. I have found that, to be
successful in growing industrial products in a global market,
the company must develop its competitive edge over the
competitors in eight areas.
1. Build strong core-competency in three areas,
Strong technology in the industry that we serve.
Employees’ abilities, control systems, and
culture.
A strong technical marketing organization.
2. Build a strong partnership in the total value chain.
3. Have the ability to ensure congruence between its
internal competency and external position.
4. Develop great corporate strategies to stay in front
of the competition.
5. Build great marketers.
6. Build a strong corporate image.
7. Build business network along the value chain.
8. Develop a strong marketing channel of distribution.
Banja Junhasavasdikul, Ph.D.
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