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The University of Chicago Press, Chicago 60637 The University of Chicago Press, Ltd., London © 1969 by The University of Chicago All rights reserved. Published 1969 Paperback edition 2010 Printed in the United States of America 19 18 17 16 15 14 13 12 11 10 2 3 4 5 6 ISBN-13: 978-0-226-78971-2 (paper) ISBN-10: 0-226-78971-3 (paper) ISBN-13: 978-0-226-78979-8 (e-book) Library of Congress Cataloging-in-Publication Data Tarde, Gabriel de, 1843–1904. On communication and social influence; selected papers. Edited, and with an introd. by Terry N. Clark. p. cm. — (The Heritage of sociology) Includes bibliographical references. 1. Sociology. 2. Social influence. I. Clark, Terry N., ed. II. Title. III. Series. HM51 .T36 301 69014824 The paper used in this publication meets the minimum requirements of the American National Standard for Information Sciences— Permanence of Paper for Printed Library Materials, ANSI Z39.48-1992.
Gabriel Tarde ON COMMUNICATION AND SOCIAL INFLUENCE Selected Papers Edited and with an Introduction by TERRY N. CLARK THE UNIVERSITY OF CHICAGO PRESS CHICAGO AND LONDON
Page 4 and 5: THE HERITAGE OF SOCIOLOGY a Series
Page 6 and 7: Preface Some of the neglect of Tard
Page 8 and 9: Tarde’s own father (1797-1850) se
Page 10 and 11: death of the philosopher Nourrisson
Page 12 and 13: apotheosis of the tradition of Spon
Page 14 and 15: assumption that society consisted o
Page 16 and 17: III. The Structure of Tarde’s Tho
Page 18 and 19: aspects of invention and, at some p
Page 20 and 21: likely it is to be imitated. 41 A n
Page 22 and 23: society. This same basic principle,
Page 24 and 25: of domination by a single all power
Page 26 and 27: V. Methodology, Methods, and Quanti
Page 28 and 29: Letters have just about the same fo
Page 30 and 31: attainment of great wealth, demonst
Page 32 and 33: ailroad, the modern public could on
Page 34 and 35: and held that with increased commun
Page 36 and 37: not a hope or a desire, which was n
Page 38 and 39: psychological approaches, associate
Page 40 and 41: I. The Nature and Scope of Sociolog
Page 42 and 43: y the theologians and the authorita
Page 44 and 45: certain fruitfulness? I believe it
Page 46 and 47: science. III Now the problem is to
Page 48 and 49: this question can perhaps be resolv
Page 50 and 51: accepting facts which repeat themse
Page 52 and 53:
a formula comparable to the type of
Page 54 and 55:
significance of this proposition. T
Page 56 and 57:
These non-imitative similarities be
Page 58 and 59:
were these initiatives imitated, an
Page 60 and 61:
values? This is a fairly well found
Page 62 and 63:
service to the rank of wealth. Agai
Page 64 and 65:
an idol, weaving a garment, cutting
Page 66 and 67:
By joining our point of view, howev
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have intimate knowledge of its elem
Page 70 and 71:
After this admittedly incomplete in
Page 72 and 73:
We should note that matriarchy is e
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of the tribes, then of the cities o
Page 76 and 77:
Lecture by Mr. Durkheim 4 A DEBATE
Page 78 and 79:
The third session, presided over by
Page 80 and 81:
5 BASIC PRINCIPLES *1 1902 Let us b
Page 82 and 83:
epetition is their common tendency,
Page 84 and 85:
I 6 INVENTION *1 1902 However dange
Page 86 and 87:
shown by World Fairs, where the ind
Page 88 and 89:
and churchmen often did likewise. I
Page 90 and 91:
Imagine the effect produced by that
Page 92 and 93:
7 OPPOSITION *1 1898 Let us, first
Page 94 and 95:
he has in his thoughts, at the same
Page 96 and 97:
Fortunately, the truth is not so sa
Page 98 and 99:
III. The Laws of Imitation
Page 100 and 101:
comes to him and then another until
Page 102 and 103:
and one of which is crowded back by
Page 104 and 105:
9 EXTRA-LOGICAL LAWS OF IMITATION *
Page 106 and 107:
10 PROCESSES OF IMITATION *1 1890 A
Page 108 and 109:
IV. Personality and Attitude Measur
Page 110 and 111:
aspect of effort is desire, and tha
Page 112 and 113:
like the solidification of liquids,
Page 114 and 115:
evolution which is the inverse of t
Page 116 and 117:
V. Methodology, Methods, and Quanti
Page 118 and 119:
the charm of theory? If history is
Page 120 and 121:
only a commercial treaty, or a new
Page 122 and 123:
were perfect. It is this ideal, an
Page 124 and 125:
13 QUANTIFICATION AND SOCIAL INDICA
Page 126 and 127:
auditory or motor. In an overexcite
Page 128 and 129:
certain records or by the practical
Page 130 and 131:
consolation, but is it a matter of
Page 132 and 133:
eally a pure accident in the course
Page 134 and 135:
VI. Social Stratification
Page 136 and 137:
Will not a time come when, although
Page 138 and 139:
VII. Social Control and Deviance
Page 140 and 141:
And what crimes are involved! Mr. G
Page 142 and 143:
with our subject? To read certain s
Page 144 and 145:
satisfaction in a select and health
Page 146 and 147:
—when this aberration triumphs, i
Page 148 and 149:
thank you.
Page 150 and 151:
16 THE PUBLIC AND THE CROWD *1 1901
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past; after the family it is the ol
Page 154 and 155:
simple epiphenomenon, in itself ine
Page 156 and 157:
of more than these two categories.
Page 158 and 159:
sorrow, with conviction or with pas
Page 160 and 161:
Opinion 17 OPINION AND CONVERSATION
Page 162 and 163:
press of our own time, and at all t
Page 164 and 165:
privileged groups, a court, a parli
Page 166 and 167:
efore this aesthetic flower of civi
Page 168 and 169:
. . . The greatest force governing
Page 170 and 171:
deep, entirely psychological and co
Page 172 and 173:
XXXI (1891): 123, 289. “L’art e
Page 174 and 175:
Notes Introduction 1 On Tarde’s l
Page 176 and 177:
64 Part IV, 11, below. 65 On early
Page 178 and 179:
127 Daniel Essertier, Psychologie e
Page 180 and 181:
“You would not assert that Promet
Page 182 and 183:
*3 Organizations of workers in Fran
Page 184:
eligious, scientific, economic, and
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