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ANDROID ADVISOR<br />
news<br />
android founder’s<br />
essential phone here<br />
Andy Rubin’s handset offers a 360-degree camera and a nearly<br />
bezel-less screen, reveals MICHael sIMon<br />
After months of Twitter teases and hype, <strong>Android</strong><br />
founder Andy Rubin has finally unveiled his<br />
latest project to the world. And as expected, the<br />
vaunted Essential Phone is yet another <strong>Android</strong> phone.<br />
But it’s also much more than that. While the specs<br />
bear out a real-deal flagship competitor,<br />
it’s clear that Rubin’s Essential<br />
Phone is part of a new<br />
ecosystem designed<br />
to offer an alternative<br />
to Google’s <strong>Android</strong>,<br />
with a focus on design,<br />
performance, and versatility.<br />
Andy Rubin is the<br />
godfather of <strong>Android</strong>, so any<br />
move he makes is important.<br />
However, while the Essential<br />
Phone certainly looks great<br />
in renders, it remains to<br />
be seen whether it can<br />
compete against Samsung,<br />
LG, and even Google<br />
itself in the increasingly<br />
competitive phone market.<br />
10 ANDROID ADVISOR • ISSUE <strong>39</strong>
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