Boxoffice - October 2016
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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EXHIBITION<br />
BRIEFS<br />
WE KILL DEATH TO BE FIRST IMMERSIVE FEATURE<br />
n We Kill Death from producers Alex A. Ginzburg and Tony Lee of Let It Play will be<br />
the first feature film produced specifically for immersive cinema technology formats<br />
4DX and ScreenX. We Kill Death focuses on YouTube stars Mustang Wanted, Oleg<br />
Cricket, and the duo of Vitaliy Raskalov and Vadim Makhorov, best known for their<br />
imaginative and death-defying stunts and adventures.<br />
“4DX and ScreenX take the amazing and vast appeal these daredevils have achieved<br />
on social media and amplify its intensity, power and visual impact for the cinematic<br />
audience,” Ginzburg said. “In 4DX and ScreenX theaters, audiences will be able to feel<br />
as if they are alongside the daredevils on screen.”<br />
Ginzburg and Lee have also produced Ordinary World from Universal starring<br />
Green Day front man Billy Joe Armstrong, Selma Blair, and Judy Greer, and the<br />
upcoming Holding Patterns, starring Freddie Highmore, Odeya Rush, and Haley Joel<br />
Osment.<br />
PHOTO COURTESY OF LET IT PLAY<br />
8 BoxOffice ® OCTOBER <strong>2016</strong>
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