Boxoffice - October 2016

NATIONAL AMUSEMENTS
PARTNERS WITH BARCO
n National Amusements will install Barco’s
Flagship Laser projectors in all of its premium
large-format Showcase XPlus auditoriums
beginning with six of its top theater
sites in the Massachusetts, New York, and
New Jersey areas. In the future, all XPlus auditoriums
will feature Barco’s Flagship Laser
projection technology.
“We always have our eye on the latest and
greatest technologies in cinema and work to
be first in the market to deliver the most excellent
and unique experiences to our patrons,”
said Duncan Short, a senior vice president at
the company. “National Amusements is proud
to partner with Barco in this new launch.
Barco is a dedicated partner who has mastered
the laser projection technology.”
With close to 150 units deployed internationally,
Barco’s Flagship Laser projector
allows exhibitors to drive down maintenance
and operational costs. The top-of-the-line
model, DP4K-60L, consumes 40 percent less
power than xenon projectors with the same
brightness. And its laser light source offers a
lifetime of 30,000 hours or more.
DEHMEL TO LEAD GLOBAL
DISTRIBUTION FOR IMAX
n Craig Dehmel (right) has been appointed
executive vice president, head of global
distribution, IMAX Entertainment, and
senior vice president, IMAX Corporation.
He will report directly to Greg Foster, CEO
of IMAX Entertainment and senior executive
vice president of IMAX Corporation.
Dehmel will lead the film distribution
function for IMAX DMR titles and original
content for IMAX, whose global network
currently comprises more than 1,110 theaters
in over 70 countries.
Dehmel succeeds Phil Groves, who has left
IMAX to produce his documentary, IMAX’s
Asteroid Impact, which will be financed
through the IMAX Original Film Fund.
Groves will continue as an IMAX consultant.
Dehmel joins IMAX from 20th Century
Fox Filmed Entertainment where he served
as the company’s executive vice president
of international distribution. At Fox, he
managed the theatrical release planning and
execution of Fox-distributed titles in over
100 markets worldwide, including Avatar,
in 2009, and Ice Age, the animated franchise
encompassing five films from 2002 to 2016.
In 2014, Dehmel received the CinemaCon
Passepartout Award in recognition of his
dedication and commitment to the international
film marketplace, and he was recently
inducted into the Academy of Motion
Picture Arts and Sciences.
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