Boxoffice - October 2016

EXHIBITION BRIEFS
more than 11 times the number of enrollments
during the same period last year.
In early July, AMC launched AMC
Insider, a free tier that rewards AMC guests
for simply coming to the movies. The
company’s paid tier, AMC Premiere, also
saw a refresh that included the addition of
new guest benefits. Membership benefits
for both tiers include concessions and
ticket discounts, a birthday gift, and reward
points. Every AMC Stubs member receives
access to exclusive offers, screenings, and
more.
“The expansive growth of AMC Stubs
provides AMC with a much larger database
of identified moviegoers, and a better
insight into their movie preferences,” said
Stephen Colanero, executive vice president
and chief marketing officer, AMC. “This enables
AMC to have both a larger and a more
focused marketing capability to support the
movies of our Hollywood studio partners.”
MALINOWSKI IS NEW
SCREENVISION HR CHIEF
n Screenvision Media has hired Kathie Malinowski
as chief human resources officer.
Within her role, she will lead the recruiting
and development of new and existing talent
at Screenvision. Her addition to the company
comes at a time of robust cinema-advertising
growth, for which the company
is eager to optimize its talent acquisition
practices.
Prior to joining Screenvision, Malinowski
was the senior vice president of
human resources at Everyday Health Inc.,
a digital media company, where she led
and managed the human resources business
operations function for three years. Her
previous experience includes positions at
MyPublisher (acquired by Shutterfly), The
Weinstein Company, and Primedia Inc.
“Kathie brings to Screenvision Media
unique human resources and businesssolutions
experience and a passion
for talent acquisition, retention and
development,” said Kevin Neary, CFO,
Screenvision Media. “As the company
continues to evolve into a more complete
media company during a time of incredible
growth, we’re really excited to have Kathie
lead the charge in meeting our human
resources needs.”
CINEMARK TO UPGRADE
TEXAS THEATERS
n Cinemark Holdings will renovate and
upgrade their Allen 16 & XD theater in Allen,
Texas. The first phase of the renovations
and improvements will include installing
electric Luxury Lounger recliners in all 16
auditoriums, including the XD auditorium,
and the addition of a new lobby bar. The
second phase will involve expanding the
building to provide additional recreation
and entertainment options as well as enhanced
concessions offerings. The upgrades
for the first phase of the theater remodel
will be completed in time for the holiday
blockbuster season.
“Since we opened our doors back in
2006, the Allen 16 & XD has been a
preferred destination for our guests located
in the Allen, McKinney, Plano, and Frisco
areas of the DFW Metroplex,” said Mark
Zoradi, Cinemark’s CEO. “We continue
to develop and enhance our customer-facing
initiatives by providing an improved
entertainment experience with the addition
of our extremely popular Luxury Lounger
recliners to all auditoriums.”
NATIONAL AMUSEMENTS PROMOTES TWO GLOBAL LEADERS
n National
Amusements
has announced
that Duncan
Short and Bill
LeClair have
been promoted
to senior vice
president of
operations and
senior vice president
of food
and beverage,
respectively.
Short, who
began his career
with National
Amusements
in 1987,
opened the
DUNCAN SHORT
first Showcase
Cinemas U.K.
and quickly rose through management. In 1998, he relocated to
the United States as director of international operations, continuing
operational oversight which extended through the acquisition
of UCI cinemas in Brazil in 2005. Last year, Short was appointed
full operational leadership for National Amusements’ U.S. and
international estate.
LeClair
joined National
Amusements as
an usher almost
40 years ago
and performed
various roles
in operations
before moving
to the rapidly
expanding food
and beverage
department in
1997, where he
helped develop
and open the
company’s food
court concepts.
He currently
BILL LECLAIR
oversees the
food and beverage
operations
in four countries representing more than 925 screens.
“Both Duncan and Bill have been instrumental to our global
operations and food and beverage programs,” said Shari Redstone,
president of National Amusements. “We are very pleased to
announce the well-deserved promotions of these two individuals
who both carry a rich history with the company.”
12 BoxOffice ® OCTOBER 2016