Boxoffice - October 2016
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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COVER STORY<br />
TAKING ON THE TROLLS<br />
INTERVIEW WITH TROLLS DIRECTOR MIKE MITCHELL<br />
OCTOBER <strong>2016</strong><br />
VOL. 152 NO. 10<br />
AND CO-DIRECTOR WALT DOHRN by Jesse Rifkin 84<br />
Hello by Daniel Loria 3<br />
Exhibition Briefs edited by Laura Silver 8<br />
NATO Communiqué<br />
Summer and Smoke and Mirrors: It turns out the box office was on fire<br />
16<br />
by Patrick Corcoran<br />
NATO News<br />
Unlimited Options: France’s UGC helps pioneer a new program to strengthen the 20<br />
diversity of programming at the movies by David Binet<br />
Charity Spotlight<br />
A look at recent events<br />
22<br />
Convention Preview<br />
ExpoCine <strong>2016</strong>: Interview with Marcelo Lima, CEO, Tonks by Daniel Loria<br />
26<br />
Tech Talk<br />
The Big Picture: Barco Escape delivers on its promise of a unique and thrilling 28<br />
cinema experience by Kenneth James Bacon<br />
Guest Column<br />
Showbiz Speak: A glossary by Jeff Logan<br />
32<br />
At the Box Office<br />
Box Office and the Ballot Box: Do election-themed films perform<br />
36<br />
at the multiplex? by Jesse Rifkin<br />
SHOWEAST AWARD WINNERS<br />
Al Shapiro Distinguished Service Award: Robert Bagby 42<br />
Career Achievemnet Award: Licnio Manay 44<br />
International Distributor of the Year: Marcio Fraccaroli 46<br />
Bingham Ray Spirit Award: James Schamus 48<br />
Dan Fellman Show “E” Award: Spencer Klein 52<br />
Salah M. Hassanein Humanitarian Award: Tim Warner 54<br />
New Products<br />
A dozen vendors unveil their latest tools of the trade<br />
57<br />
Cinema Advertising<br />
As the pre-show business grows and evolves, <strong>Boxoffice</strong> catches up with several 66<br />
players in cinema advertising by Daniel Loria<br />
Cinema Showcase<br />
Coral Gables Art Center / Miami, Florida<br />
74<br />
Convention Recap<br />
A New Way of Doing Business: Millennials, digital ticketing were this year’s trending 76<br />
topics at the Geneva Convention by Daniel Loria<br />
3D Calendar<br />
Sponsored by RealD<br />
82<br />
On Screen<br />
Capsule previews of upcoming wide- and limited-release films by Kenneth James Bacon<br />
88<br />
Event Cinema Calendar<br />
Alternative content release calendar<br />
91<br />
Booking Guide<br />
Booking details for over 150 upcoming releases<br />
102<br />
Classifieds 112<br />
LIGHTS!<br />
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OCTOBER <strong>2016</strong> BoxOffice ® 5
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