Boxoffice - October 2016

Daniel Loria
Editorial Director
Boxoffice®
It has been a very busy fall season for us here at Boxoffice. You might have caught us
at Lake Geneva, where we took full advantage of our role as the Geneva Convention’s
official media partner and participated in two days of panels. Not long afterward, our
CEO, Julien Marcel, flew to St. Petersburg to speak at the Big Kino Expo. Days later, I
reunited with Julien in Deauville, France, for the annual convention of the Federation
Nationale des Cinemas Française (FNCF). It was my first time in Deauville, and, thanks
to Sony, the first time I ever enjoyed a champagne open bar with the Smurfs and someone
wearing a 6-foot-tall sausage costume. Even though the double entendre might
have gotten lost in translation, I have to give it to the French: they really do know how
to throw a good Sausage Party.
There are still a number of stops left on the agenda, as October brings a Latin American vibe to the
convention calendar. Having spent my teenage years in Miami, which in turn made me a loyal Miami Heat
fan, it was great to hear that ShowEast would be taking its talents to South Beach for this 2016 edition. Our
team will be accompanied by our colleagues at SensaCine (part of our larger Webedia family) as they prepare
to launch their Spanish-language movie-fan website in Latin America. Not to forget about our Brazilian
friends, of course, as Webedia will continue its presence at ExpoCine in São Paulo through another one of
our sister companies, AdoroCinema. The LatAm cycle concludes with Argentina’s Vista event, making it a
very interesting six weeks for those of you lucky enough to attend all these upcoming conventions.
In this issue you’ll find our report from Geneva, where the topics of millennials and digital ticketing took
center stage. NATO’s David Binet returns to our pages, sharing some ideas from French exhibitor UGC,
who is pushing to include a wider array of titles in its programming. We also check in with the world of
cinema advertising, talking to several national and regional players on the state of the business and its future.
And our very own Jesse Rifkin tackles the election from a box office perspective, looking at how political
titles have fared on the big screen in recent years.
Once again, we hope you find the information in the following pages of value. Please reach out with any
comments—we’d love to hear your thoughts.
Daniel Loria
Editorial Director
Boxoffice Media
OCTOBER 2016 BoxOffice ® 3