Colour Forecast Autumn/Winter 2017

Colour 

Forecast 

YOUR 

GUIDE TO A/W17 COLOUR

Colour Forecast 

ADVERTORIAL 

BRING 

ON THE 

BRUNETTES 

BYE-BYE BORING BROWNS; HELLO BEAUTIFUL 

BRUNETTES! BRING OUT HER BEST WITH 

GOLDWELL’S SIX NEW BRUNETTE SHADES 

AND ICONIC BRUNETTE SERVICES 

WHOEVER SAID THAT blondes have more fun had clearly 

never known how beautiful a rich, vibrant brunette can be. 

Yes, we have our fair share of hot blondes – Marilyn Monroe, 

Brigitte Bardot and Cameron Diaz spring to mind – but then 

there’s Audrey Hepburn, Sophia Loren, Alexa Chung, Kiera 

Knightley… all beautiful brunettes that you can’t imagine 

without this shade of hair colour. Goldwell sets out to prove that 

brunette is the richest of all hair colours, but which brunette 

suits your client? Whether you want to enhance her natural 

beauty, unleash her sexy side, reveal her mystery or emphasise 

her power, you can now turn her brown into an individual 

statement with the four brunette looks – 

Iconic Brunette Services – from Goldwell.

ALL 

POWERFUL 

CAN HER HAIR MAKE HER STRONGER? 

Perhaps, but a strong cut, colour and style 

can defi nitely give her the confi dence to be 

her most powerful self. Boost the brunette 

shade with bold hints of colour and pump up 

the volume to give it movement and texture.


ADVERTORIAL 

THE ART OF 

SEDUCTION 

HAIR IS HER MOST IMPORTANT 

WEAPON OF SEDUCTION 

One swish of those long tresses and the world 

is her oyster. Make brunette sexy by infusing 

lighter tones into a rich base. Volume is 

created at the ends for body and bounce.

ONLY 

NATURAL 

SOMETIMES YOU DON’T NEED TO 

BE FLASHY TO GET NOTICED 

Keeping it simple is sometimes the best way to 

get attention. Subtle tone-on-tone shades in cool 

and warm make this the most natural-looking 

brunette. Create a playful texture that’s full of body.


ADVERTORIAL 

MYSTERIOUS 

GIRL 

UNLEASH HER MOST EXOTIC SIDE 

Create an air of mystery around her to help your 

client become a fabulous femme fatale. A soft, cool 

brunette base reveals fl ashes of colour for added 

interest and a look that is full of confi dence. Create 

an opulent fullness of the hair to bring out her hues.


ADVERTORIAL 

SPICE UP 

YOUR LIFE 

INFUSE YOUR SELECTION OF BROWN SHADES IN-SALON 

WITH NEW TOPCHIC @ELUMENATED BRUNETTE 

To inject a bit of heat into your brown shades, Goldwell 

has just the thing: six new Topchic @Elumenated brunette 

shades that will turn boring browns into brilliant brunettes. 

The @Elumenated technology, enriched with multi-dimensional 

Elumen refl ections, enables you to create outstanding 

multi-dimensional brunette hues that deliver brilliant colour 

results that sparkle, as well as refl ective shine and reliable 

grey coverage of up to 100 per cent. 

GET TO KNOW YOUR 

BRUNETTES 

The Iconic Brunette Collection 

seminar immerses you in the 

world of the new Goldwell 

Iconic Brunette Services. 

Find out more about the new 

@Elumenated colours and 

styling techniques, and expand 

your expertise of expressive 

brunettes. There are also 

inspirational hands-on sessions 

to gain excellence and have 

fun. You can learn all about 

customised colour services and 

techniques as well as selecting 

strong colours for strong 

women – discover the different 

brunette types and their needs. 

Download the Goldwell 

Education Plus App to find 

out more.

TURN HER INTO AN 

ICON WITH THE ICONIC 

BRUNETTE COLLECTION 

FROM GOLDWELL… 

BRING OUT HER BEST BRUNETTE WITH GOLDWELL. 

TO FIND OUT MORE, CALL 020 3540 1200 OR VISIT GOLDWELL.CO.UK

Contents 

Goldwell 

Headmasters 

Sophia Hilton 

12 COLOUR COUTURE 

Our two favourite shows for colour this autumn/winter 

14 TREND ALERT 

The hair trends that have lit up the catwalks this season 

20 RIGHT HERE, RIGHT NOW 

Ky Wilson and Leighanne Regan create here-and-now colour 

ON THE COVER 

Hair by Goldwell 

22 IT LOOKS 

L’Oréal Professionnel unveils its essential new trend 

26 LUMINESCENCE 

The Headmasters Pro Artistic Team explores watercolours 

36 THE HONEST COLOURIST 

Sophia Hilton on the Instagram colour pandemic 

40 A CHANGE WILL DO YOU GOOD 

Why you need to embrace changing consumer habits 

Supplement editor 

Beth Davie 

Art 

Graeme White 

Chief sub editor 

Adam Wood 

Advertising 

Laura Tucker 

Editor in chief 

Amanda Nottage 

Publisher 

Catherine Handcock 

Judy Wu, courtesy of KeraStraight 

42 THE NEW NORMAL 

Will men break down the colour barrier? 

50 COLOUR UPDATE 

Make-up, nails and the latest colour news 

Colour Forecast is a supplement of 

Creative HEAD. All rights reserved. 

No part of this magazine may be 

reproduced without prior permission 

from the publisher. All information 

is correct at time of going to press. 

Printing by Buxton Press.


THE SHADES STRAIGHT FROM THE A/W17 CATWALKS 

VERSACE 

WHERE Milan 

THE LOOK Tough with a touch 

of sensuality 

THE STYLIST Guido for Redken 

THE COLOUR Vibrant extensions were 

put into the hair of about 20 models. King 

of colour Josh Wood was on hand to colour 

each piece with City Beats from Redken, 

using shades to add individuality to each 

look. Donatella Versace chose the 20 girls 

to colour, not to match the colour of the 

clothing, but rather to bring it out. 

12 

Colour Forecast

couture 

Images courtesy of Bumble and bumble and Redken 

FASHION EAST – 

ASAI 

WHERE London 

THE LOOK Exploring stereotypes 

THE STYLIST Cyndia Harvey for Bumble 

and bumble 

THE COLOUR Proving that even those with 

dark hair can still have fun with colour, this 

was bold, statement-making copper. A tight 

top bun was first created before the coloured 

hair pieces were added to it using grips and 

left to hang with some pieces then gripped on 

top of the head after straightening. 


13

Vivienne Westwood 

Blue Tit 

14 

HAIR COLOUR IS… 

Trend #1 

FUN, FEARLESS 

COLOUR 

The cutesy, girly pastel 

shades are long gone; colour 

is going extreme as a way of 

empowering women – punky, 

progressive and powerful. 

CLOTHES ARE… 

CARTOONESQUE 

Redken 

Caplanentwisle at On|Off 

PEEK-A-BOO 

DARING 

ACID-BRIGHT 

ACID-BRIGHT 

IN THE SALON 

“What better way to show a client’s fearlessness than a standout 

colour,” asks Ashleigh Hodges, creative director at Jamie Stevens 

Hair. Steve Rowbottom, director at Westrow, says: “In contrast to 

summer’s all-over highlighter hues, A/W17’s palette will be more 

punk, but equally as daring, with cobalt blue and canary yellow 

taking over from neon yellow and luminous green.” Meanwhile, 

Fran Dixon, creative colourist at Hari’s Salon, couldn’t be 

without L’Oréal Professionnel’s #COLORFULHAIR for creating 

fashion colours and peek-a-boo hues. “They are perfect when 

you want to create fun hues without the commitment,” she says. 

For clients that can’t have a full-head of ‘out-there’ colour, Fran 

suggests placing panels underneath for a flash of colour. “We 

are seeing much braver requests in colour choice,” says Katie 

Mulcahy, ambassador for Rusk UK. “Different shades work 

together to add maximum impact. Whether it’s soft and pretty 

or fierce and fun, we are creating shades to enhance shapes and 

depth within hair.” 

Central Saint Martins 

Aveda 

Versace 

MAKE-UP IS… 

There really is no 

such thing as too 

bright, while the 

punk vibe is taken 

to the next level 

through drawn-on, 

exaggerated eyeliner 

and colour that 

covers the whole eye. 

VIVID 

Vivienne Westwood 

Section 8 

PRIMARY 


Caplanentwisle at On|Off

Eudon Choi 

Trend #2 

THINGS TO COME 

Let’s face it, the present 

sucks. Look to the future 

where cool silvers, 

illuminated hues and 

metallic accents have the 

power to light up the 

dreariest outlook. 

Bottega Veneta 

L’Oréal Professionnel 

Redken 



Aanderstand 

SHIMMERY 

CHROME 

IN THE SALON 

“Metallic shades are here for the long haul,” says 

Esther Couchman, salon specialist and technical 

educator at Bloggs. “Silvers, steels and golds are great 

options for adding excitement to hair and a really 

easy way to introduce metallics is on an existing 

balayage that needs revitalising.” Will Ackerley, art 

director at Electric, is using greys and cool tones to 

create softness rather than solid colour when it comes 

to silvers and metals. “We add depth at the root and 

then softness moving down the mid-lengths as we don’t 

want it to look harsh against the skin,” he explains. 

He also advises to make sure your clients know 

maintenance is key, as these colours fade quickly so 

they need to understand the upkeep and at-home 

care. Josh Wood, Redken’s global color creative 

director, used Redken Shades EQ silver glosses 

(available 2018) for this trend on fashion 

director Sarah Harris’ trademark silver hair. 

Ricostru 

Loewe 

BOXY 

Roberta Einer 

Leon Lloyd at On|Off 

SLEEK 

Baja East 

Judy Wu 

FUTURISTIC 


PANELLED 

Jayne Pierson at On|Off 

15

Trend #3 

TRUE ROMANCE 

Romance isn’t dead – it’s gone red! 

The hue takes on a dreamy, romantic 

feel this season and is the shade no 

first date should be without… 

Marc Jacobs 

Dolce & Gabbana 

Calvin Klein 

Prada 

Haizhen Wang 

Milo Maria 


IN THE SALON 

“Romantic reds will definitely be one of the 

most requested colours this season,” says Jack 

Howard at Paul Edmonds. “For me, ‘ronze’ and 

rose golds are still the most flattering options 

for clients, but jewel tones and vibrant coppers 

and reds are on the up. I’m enjoying mixing soft 

coppers with coral tones.” Meanwhile, TIGI is all 

about the reds this season. “We’re working with 

rich tones of red and mahogany, moving into 

a diverse range of colours including brick red, 

burgundy, suede red and orange lily,” explains 

Warren Boodaghians, TIGI Academy global 

technical director. Warren will be using TIGI 

copyright©olour’s five new sultry red, copper and 

mahogany shades from its AGE DENIED range. 

For Tracy Hayes from Fudge Professional, 

coppers, marigolds, pumpkin orange and 

cherry reds will be her autumn palette. 

“It’s best to aim to create the appearance 

of all-over colour, but with subtly-placed 

tones to create borders and depth 

throughout the hair,” she says. 


BOLD 

Tome 

SOFT 

TIGI 

Ekaterina Kukhareva 

RICH 

Milo Maria 

SULTRY 

MAKE-UP IS… 

Soft and smudged 

– lips look as if they 

have been thoroughly 

kissed, as seen at 

Topshop Unique. 

Gareth Pugh 

Eudon Choi 

CHERRY 

Mark Fast 

FIERY 

16 

Milo Maria 

Sid Neigum 

Charlotte Olympia 

Dolce & Gabbana 

Topshop Unique 


Boo Pala at On|Off 

Images courtesy of Aveda, BaByliss PRO, ghd, KeraStraight, L’Oréal Professionnel, 

Moroccanoil, Redken, Revlon Professional, TIGI and Toni&Guy 

Daks 


SMUDGED 

IN THE SALON 

Hari’s Fran is using L’Oréal Professionnel’s 

#RootShadow technique for this trend. “It blends 

beautifully between the base colour and the blonde midlengths 

and ends,” she says. Her palette will be made 

up of warm, wearable tones that work for her client and 

their skin tone and eye colour. “Crisp toffee and earthy 

shades to connect with mother nature and the universe.” 

Neil Barton, Goldwell ambassador and owner of Neil 

Barton Hairdressing, also predicts natural roots will 

be big this season. “This is great for clients who like 

ombre and want to embrace their regrowth for a few 

weeks longer,” he says. “It’s also easy to maintain.” For 

Louise Jenkins, Great Lengths education and creative 

manager, the make-up inspired hair trend is about 

enhancing what your client’s already got. “I.C.O.N’s 

stained glass service acts as a glaze for hair, enabling 

clients to emphasise their natural tones rather than 

cover them,” she explains. Rainbow Room International 

has seen a rise in ‘dirty blondes’ and uses its colour spill 

service to achieve this trend. “This technique can be as 

bold or as subtle as you like,” says Suzie McGill, the 

salon’s international artistic director. 

Topshop Unique 


Milo Maria 

SEAMLESS 

Baja East 

Section 8 

Trend #4 

ROOT FOR US 

Make-up inspired hair colour is 

having a moment, but trends, 

being the fickle things they are, 

have already moved on with 

nude shades becoming more 

about the roots. 

GROWN-OUT 

Missoni 

Alexander Wang 

Coach 


NATURAL 

Milo Maria 

Steven Tai 

Erdem 

SIMPLE 

Palmer-Harding 


EARTHY 

Tibi 

Zeynep Kartal 

MAKE-UP IS… 

Those fresh-faced girls 

of last season are back, 

but it’s now the day 

after. Glowing, dewy 

skin has been 

replaced with matte, 

made-under faces. 

Clean but not pristine. 

17 

Caplanentwisle at On|Off

CHALLENGE 

ACCEPTED! 

REVLON PROFESSIONAL ASKED COLOURISTS TO WOW THE BRAND WITH 

AMAZING COLOUR TRANSFORMATIONS ON SOCIAL MEDIA TO WIN A TRIP TO INDIA. DISCOVER WHO 

ROSE TO THE TOP TO BECOME THE FIRST EVER WINNER OF THE #SOCIALCOLOURCHALLENGE 

LAST MAY, REVLON PROFESSIONAL decided to 

celebrate the work of you, the salon colourist, by creating 

the #SocialColourChallenge and offering the once-in-alifetime 

prize of a trip to the Holi Festival of Colour in India. 

Colourists nationwide were invited to upload onto Instagram 

their best before and after colour transformations, tagging 

#SocialColourChallenge. You entered in your thousands, but 

there can be only one winner, which was Steven Smart from 

Smart:Est73 salon. 

Steven’s colour transformation was chosen for its technical 

execution and the integrity of the finished hair. “It’s going to be 

an amazing trip, experiencing the true India. I thank Revlon 

Professional and the judges, who deemed my work the winner,” 

says Steven. 

FIRST PLACE 

NAME Steven Smart 

SALON Smart:Est73, 

Weston-Super-Mare 

INSTAGRAM HANDLE 

@smartest73 

THE WINNING LOOK 

Steven applied Revlon Professional Blonde Up bleach 

powder with 30vol for lightening, then applied with 20vol to 

blend and even out overall colour. He then washed the hair 

and applied Revlon Professional Blonde Up 10.1 + 10.2 + 

0.12 + 10vol to mid-lengths and ends, leaving it to develop 

for 10 minutes. He then took these colours through the 

roots to develop for a further 30 minutes, before washing 

off the colour and applying Revlon Professional Nutri 

Color Creme 1002 and 005 for five minutes. 

JUDGES’ THOUGHTS 

From thousands of entries, the winning image from 

Steven Smart was chosen for its technical execution and 

integrity of the finished hair. 

BEFORE 

AFTER 

THE PRIZE 

Steven Smart has won a trip of a lifetime for two to India, taking in Dehli, Agra, Ranthambore National Park, Jaipur and Amritsar, for 

10 nights courtesy of Revlon Professional UK & Ireland. The trip, worth £5,500, includes a visit to the world-famous Golden Triangle, the 

Taj Mahal, the Aartis Ceremony of Light and the Holi Festival of Colour. Two nights will also be spent exploring the colourful bazaars in 

Old Delhi, as well as game drives in the National Park to see wild tigers, leopards and crocodiles, before unwinding with a yoga session 

with a guru. “It’s going to be an amazing trip and I can’t wait to experience India,” he says. 

18 


Follow @revlonprofessionaluk to find out how to enter 

#SocialColourChallenge next year. 

IN IT TO WIN IT! 


ADVERTORIAL 

SECOND PLACE 

NAME Cileste Makkink-Rogers 

SALON Be My Guest, Portsmouth 

INSTAGRAM HANDLE @bemyguestsalon 

“My client had bright pink hair but decided to let it grow out and 

fade gradually. This left a regrowth of a base 8, banding with pink 

tones, while mid length and ends had faded to a base 9 with gold 

tones. We wanted a nice clean blonde to achieve a lilac colour melt 

effect. I used a gentle lightener to lift hair to base of 10. Then, I 

used different toners to even out the yellow and pink tones left 

in the hair. I combed the lilac toner through from roots to ends to 

create a colour melt effect.” 

THIRD PLACE 

The runners-up 

have won tickets to 

the Revlon Professional 

Style Masters, taking 

place in Barcelona 

next year. 

NAME Jaeger Pearce 

SALON Whyleys, Nottingham 

INSTAGRAM HANDLE @whyleysnottingham 

“For my entry, the client had expressed a desire to have the soughtafter 

steel grey colour. Her hair was a dark base 4, so she had 

one previous lightening session. To achieve the look, I used the 

balayage technique using Revlon Professional Blonde Up and 6% 

developer. The hair was separated and insulated to prevent the 

lightener drying out using Procare balayage film. The hair was then 

processed until a base 10 depth was achieved. I then washed the 

hair and applied a tailored blend of Revlonissimo to tone the hair.” 

Get creative with colour with Revlon Professional. For more information, 

call 020 7391 7440 or visit revlonprofessional.com 


19

RIGHT HERE, 

RIGHT NOW 

WHAT DO YOU GET WHEN TWO YOUNG, AMBITIOUS STYLISTS – ONE THE 2017 IT 

LIST IT GUY, THE OTHER A SEASONED SESSION STYLIST – ARE BROUGHT TOGETHER 

BY REVLON PROFESSIONAL TO TRY OUT ITS NEW NUTRI COLOR CREME SHADES? 

RAW, REAL BEAUTY THAT’S ALL ABOUT THE HERE AND NOW 

20 


Leighanne and Ky 

KY ON… 

THE INSPIRATION 

“Our inspiration came from what is relevant 

right now. There’s a huge shift on social 

media in terms of unrealistic expectations, so 

we wanted to deliver a sense of authenticity 

without digitally enhancing our imagery and 

capturing the process, too.” 

THE AIM OF THE SHOOT 

“We wanted to show the simplicity of Nutri 

Color Creme by Revlon Professional and its 

incredibly versatile colour palette. It creates 

effortlessly raw, but beautifully cool hair.” 

LEIGHANNE ON… 

THE COLLABORATION 

“We had complete freedom to create what we 

wanted and this gave the looks an authenticity 

that the photographer was able to capture.” 

THE COLOUR 

“With clients constantly wanting to follow 

disposable fashion trends, being able to 

change a client’s look without compromising 

condition is paramount. Revlon Professional 

Nutri Color Creme means they are free to 

change their colour, knowing they can change 

back at any time.” 

HAIR Ky Wilson and Leighanne Regan, supported by Revlon Professional UK 

using Nutri Color Creme. PHOTOGRAPHY James Kemmenoe. 


21

#TIGEREYE 

Worn by Brazilian-born 

model and blogger Gizele 

Oliveira and deemed 

THE hair colour of 2017, 

#TigerEye by L’Oréal 

Professionnel brings 

the subtlety of balayage 

to a darker base with 

sumptuous caramel 

highlights running 

throughout. It’s perfect 

for adding an abundance 

of dimension and depth to 

the hair colour. 

22 


#ROOTSHADOW 

Worn by Instagram star 

Hailey Baldwin, the look 

is perfect for the blonde 

client craving a subtle 

transition into autumn. 

With more than 33,000 

Instagram posts and 

counting, #RootShadow 

by L’Oréal Professionnel 

is making blurred 

roots work. It creates a 

beautiful blend between 

the base colour and the 

blonde mid-lengths 

and ends, allowing the 

seamless shift from one 

s e as on to th e n ext . 

DOUBLE 

ACT 

If you can only brush up on a couple of key looks this season, 

these are them. Learn, know and use again and again 

PHOTOGRAPHY BY LAURENT HUMBERT 


23

REACH YOUR HAIR GOALS 

INNOVATION 

SMARTBOND ADAPTS TO YOU, 

NOT THE OTHER WAY AROUND! 

- No impact on your level of lift or colour results. 

- No need to change your oxydant or development time. 

YOUR MUST-HAVE ADDITIVE FOR YOUR COLOUR SERVICES. 

FOR SOFTER, STRONGER, SHINIER HAIR. 

Co-developed with worldwide top colourists. 

F OLLOW THE STORY @LOREALPRO 

#SMARTBOND #SMARTSQUAD #LOREALPROUK

26 


RIPPLE EFFECTS, BLENDS AND DIFFUSED TONES SEEN IN 

WATERCOLOUR PAINTINGS INSPIRE THE LATEST COLLECTION 

FROM THE HEADMASTERS PRO ARTISTIC TEAM 

LUMINESCENCE 

PHOTOGRAPHY BY RICHARD MILES 


27

28 


HAIR Headmasters Pro Artistic Team: Siobhan Jones, Jonathan Soons, Gareth Williams and Alfie Pfeffer. MAKE-UP Rebecca Butterworth. STYLING Taheed Khan. 


29

THE COLOUR 

YOUR 

CLIENTS WANT 

SHIMMERING ROSE GOLD AND ALL ITS FASHIONABLE SIBLINGS REMAIN CLIENTS’ MOST 

WISHED FOR FUN COLOURS, BUT GETTING IT RIGHT ISN’T EASY. YOU NEED KENRA COLOR 

34 



ADVERTORIAL 

THAT MOMENT WHEN a shade comes into 

its own as you blow-dry your client’s hair is 

incomparable. You see it, your client sees 

it – and their eyes light up. The importance 

of getting the colour right has never been so 

pertinent and Kenra Color makes it easier 

than ever to achieve stunning results. This 

straightforward and easy-to-use hair colour 

line produces consistent, reliable results that 

stylists can count on. 

There are 67 permanent colour options to 

choose from, including high lifts and a blue 

booster, and 37 demi-permanent colours, 

including a silver violet and violet pearl rapid 

toner. Kenra Color gives you the confidence to 

colour fearlessly. 

WHY CHOOSE KENRA COLOR? 

PERFORMANCE: Kenra Color provides 

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and more manageable . 

EASE OF USE AND SUPERIOR 

EDUCATION: Kenra Color’s Five Steps to 

Colour Formulation ensure the system is 

straightforward and easy to use, and all salon 

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and full support. 

ARTISTIC INFLUENCE: Kenra Color’s 

signature guide to colour application, 

Elements of Design, is all you need to get 

creative with colour. 

VALUE: Kenra Color offers unparalleled value 

to you and your clients. 

VERSATILITY: Kenra Color provides all the 

tools you need to be as technical or as creative 

as you want. 

BALANCING 5 COMPLEX: Kenra Color 

incorporates the patented Balancing 5 

Complex, a proprietary blend of five essential 

hair colour attributes. These are: 

1 Vibrant, long-lasting colour 

2 Intense shine 

3 Improved condition and manageability 

4 Gentle formulation 

5 Outstanding coverage and colour saturation 

THE RANGES BEHIND KENRA COLOR 

PERMANENT COLOURING 

CREMES: a gentle, low-ammonia 

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DEMI-PERMANENT COLOURING 

CREMES: these are formulated without 

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A PERMANENT BLONDING 

CATEGORY: this includes a variety 

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DEMI-PERMANENT RAPID 

TONERS: a colourist’s favourite, these 

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POROSITY EQUALIZING SPRAY: 

this ensures even pigment absorption 

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Its gentle, lightweight formula also 

assists in conditioning and detangling. 

To discover how Kenra Professional could be your perfect partner, call 0845 659 0011 or visit salon-success.co.uk/kenra 


35

Sophia 

Hilton is… 

the honest 

colourist 

THE OWNER OF NOT ANOTHER SALON AND THE 2017 MOST WANTED 

COLOUR EXPERT SAYS WHAT NO ONE ELSE WILL… 

36 


“EVERYONE IN OUR industry will recognise the colour 

pandemic we are in. Hundreds of overly retouched Instagram 

images flood our clients’ social media, leaving us with a queue 

of potential business with hopelessly unrealistic expectations. 

Colourists have become ‘famous’ on Instagram for all-day 

transformations, leading thousands of regular hairdressers 

across the world to experience a confidence crisis, because they 

all work on commercial timings and cannot possibly compete. 

Colours are no longer created for the client and there is no 

thought for maintenance or hair condition, but simply to create 

an image with maximum ‘likes’. The very reason we have an 

industry is our clients, but they are being forgotten. 

“Scrolling down Instagram, it might feel that the colouring 

industry is rising, but it’s far from true. Underneath each 

of these ‘perfect’ images are millions of colourists across 

the world who are losing confidence in their own abilities. 

They represent how the gap between high paid and regular 

colourists is widening to a dangerous degree, and how clients 

are losing faith in hairdressers’ abilities. But saddest of all – 

hairdressers are losing faith in themselves. 

“So how has this happened? When a colourist is especially 

talented (and these guys are, there is no doubt about that), 

they can often raise their prices again and again (who 

wouldn’t, right?). The higher they charge, the more time they 

can give a client. This means that before long, what they 

can achieve in ‘one appointment’ will now will far outweigh 

what is achievable on the average hairdresser’s commercial 

timings. These images appear online without information of 

time or cost, generating even more clients with even more 

money, meaning they can give (you’ve guessed it) more time. 

“Clients bring these videos and images to their local salon 

and get confused and even angry when they discover their 

hairdresser can’t create the same look in their 45-minute 

Saturday appointment. And who can blame them? How are 

they to know any different? I can tell you honestly that during 

the opening of Not Another Salon, I also felt this pressure to 

compete with extreme content to prove my worth. But let me 

be transparent; almost a year on, the hair condition of those 

clients is questionable. I know colour additives make us feel 

invincible but I assure you, we are not. Bleach is a damaging 

chemical that deteriorates hair over time. It rots it from the 

inside. No, you won’t hear any product company saying that, 

but I’m not a product company – I’m a fellow hairdresser 

struggling with what is happening, just like you. 

“Now let’s talk about the images. We all know a huge 

percentage of these images are retouched and I’m not here 

to judge those that do. In this ‘filtered Instagram’ era, hiding 

our flaws is well and truly part of our culture. But what I 

need to bring to the front of these people’s minds is while 

that action might elevate their career, it is severely damaging 

the industry in the long term. It leads to more hairdressers 

needing to compete by putting up more extreme images 

without explanations, which in turn makes it harder and 

harder for the industry… the cycle continues. 

“So, what should we do? I have set up Not Another 

Academy to deal with unrealistic expectations and give 

colourists confidence again. As an educator, I am lucky to 

be one of those leading the industry, so I believe I have a 

responsibility to help it and not hold it back for the sake of my 

ego. My courses and images are NOT an opportunity to show 

off, but to help you feel safe in the knowledge you are not 

alone and that we can fight this together. 

“Now what can you do? First, you need to stop accepting 

this is out of your control and realise that it is you who decides 

who is leading our industry. I refuse to contribute to the mess 

that we are in and I urge you to do the same. AVOID posting 

or reposting an extreme image if you can, but if you do, make 

sure you give a full explanation and hashtag #honestcolourist. 

Most importantly of all, at every opportunity educate your 

clients online about ‘the truth’ of modern colouring. 

“Let’s help each other; think about the collective and not 

just ourselves. As hairdressers, we make up one per cent of 

the working population – together we are an army. We can 

saturate social media with the truth that will make every day 

of our lives easier. We CAN change this, one image at a time.” 

SEE MORE Watch Sophia’s video 

on creativeheadmag.com/education 

Colour Forecast 37

ICONIC 

YEARS 

of COLOUR 

Find out more 

www.crazycolor.co.uk

Oro Vision 1980 Hair by Eclipse London Photo: David Moores

Wella Professionals 

#COLORFULHAIR from L’Oréal Professionnel 

A CHANGE 

WOULD DO 

YOU GOOD 

UNDERSTANDING HOW CONSUMER HABITS ARE ALTERING CAN 

HELP SALONS EMBRACE CHANGE RATHER THAN FEAR IT 

FROM THE OUTSIDE, you could 

be forgiven for thinking that the hair 

colour industry was booming. One 

look at Instagram and it seems women 

everywhere are colouring their hair 

– frequently and creatively. And if we 

consider the growth of the hair colour 

market in terms of sheer numbers, then 

it’s definitely growing. In fact, women 

on average now colour their hair once 

a month, according to ‘A Statement of 

Colour’ – a recent study carried out by 

Wella Professionals. 

But in monetary terms, the hair 

colouring sector is fluctuating in value 

and declined 1.4 per cent in 2016, 

according to Mintel. This is mainly 

due to the use of temporary colours – 

they’re on the rise, but generate less 

revenue. The at-home colour sector is 

also booming, with 94 per cent of women 

admitting to home colouring their hair, 

according to Wella Professionals. 

Skyler McDonald is tackling this headon 

with her colour-only salon, Skyler 

London. “Quite often clients are drifting 

into home colours, because when they go 

into a salon, they feel pressure to have a 

haircut, too. So we have created a place 

for those people who value their colour 

higher than a cut and want it done more 

regularly,” she explains. 

Skyler could be onto something as 

the demand is clearly there, with 76 per 

cent of those who colour their hair at 

home thinking their efforts don’t live up 

to the same standard as a salon service. 

And it doesn’t even work out cheaper – 

over a year, women spend about £138 on 

colouring their hair at home, compared 

with £156 in the salon. 

Changing habits are contributing to 

the decline in clients getting their hair 

coloured professionally, but it’s also 

down to the salons. Unclear pricing and 

service menus are a factor, but greater 

access to information has also led to a 

change in the way clients interact with 

salons. They visit less and spend less. 

Despite this, there is still opportunity 

for salons – if the difference over a year 

between at-home and in-salon colour 

is £18 but the difference in quality 

is noticeable, surely clients can be 

convinced coming to the salon is worth 

it? To do this, we must first understand 

how women’s habits are changing, and 

it’s all to do with time and inspiration… 

40 


THE MILLENNIAL 

According to Wella Professionals, 

37 per cent of women aged 16 to 24 get 

hair inspiration from Instagram, with 

one in five in this age group asking for an 

alternative shade away from their natural 

hue. Wella Professionals launched 

‘Stylists do it better’ on social media as 

a way of hooking these clients in and 

Claire Chell, Francesco Group’s creative 

colour director, has found it very useful. 

“It’s a great way to get followers visually 

stimulated and showcase the latest 

colour trends,” she says. 

Another salon using Instagram to 

attract millennials is Blow in Glasgow. 

“People see right through lacklustre 

content: millennials want more than just 

a great image, they want interaction. 

Go further and take them through the 

processes and day-to-day salon life – take 

them behind the finished image,” says 

salon owner Fallon Carberry. 

And for those who have previously 

coloured at home, suggest treatments 

that cleanse the hair of all previous 

colour build-up, then a personalised 

approach with a mixture of tones. 

THE OLDER WOMAN 

Just one in 10 women aged 45 and 54 

reference celebrities – they’re turning 

to the catwalks. “We find older women 

are embracing fashion-focused trends,” 

says Will Ackerley, art director at Electric 

Hairdressing. “They’re not afraid to colour 

and to let people know they’re doing it.” 

While Paul Edmond’s Jack Howard 

feels the 45 plus age group is faithful, 

the frequency in their return visits needs 

to be increased. One of the ways to do 

this is temporary colours, he suggests. 

“There’s been a definite upswing for 

women who want a slice of the bright 

colour trend that has been, up until now, 

aimed at younger clients,” he says. 

Women in this age group are also 

willing to pay more for colour that not 

only covers grey, but is on-trend. TIGI 

copyright©olour recently launched AGE 

DENIED, aiming to make hair look 

rejuvenated and multi-dimensional for 

women in this age group. 

“AGE DENIED focuses on the core 

client who wants to retain her youth. 

It’s about empowering women to look 

and feel great,” says Anthony Mascolo, 

international artistic director of TIGI. 

THE WORKING GIRL 

Unsurprisingly, time is of the essence 

for busy, working women – another 

reason why many opt for at-home 

colour. However, at-home colouring isn’t 

necessarily the time-saver it’s perceived 

to be. On average, most salon cut and 

colours now ring in at two hours. In 

comparison, women at home take about 

an hour and 19 minutes to recreate the 

effects, according to Wella Professionals. 

So offer these clients efficient, fussfree 

services. Linton & Mac opens at 

7am and offers express colour services 

such as Water Colour. This is applied 

freehand at the basin and can be done in 

an hour. The salon has seen a 20 per cent 

increase in revenue since this service 

was launched. 

Linton & Mac also aims its Colour 

Maintenance and Toner Services at 

these women. “They need time-saving 

colour services and these are perfect,” 

says director Jen Linton. “Toner Services 

changes a look with little fuss and can 

be applied at the backwash during a 

blow-dry appointment.” 

THE HIGH- 

MAINTENANCE WOMAN 

This woman expects the best and, while 

she can be demanding, she is willing to 

pay for an extra special experience. 

“We offer L’Oréal Professionnel 

Smartbond, and they love it as it keeps 

their hair in great condition and allows 

them to come in for more frequent 

upkeep,” says Electric’s Will Ackerley. 

And there’s money to be made – 

George’s salon in Leicester made £44,297 

from Smartbond between August 2016 

and May 2017. And while Park Avenue 

princess blonde shades might be over, 

these women still crave a premium 

colour offering. 

“For this clientele, it’s all about a 

bespoke offering,” says Elena Lavagni, 

from Neville Hair & Beauty. “We have 

developed palm painting in response 

to changing consumer habits and it 

not only cuts colour application time 

by 40 minutes, it can be completely 

customised.” 

Neville’s colour director, Seniz 

Alkan, adds: “Our clients love the foilfree, 

hands-on approach as it makes 

it personal. Since introducing the 

technique we have seen sales increase.” 

Goldwell 


41

TIGI 

The new 

normal 

AS GENDER NORMS CONTINUE TO BE CHALLENGED AND SALONS EMBRACE THE 

OPPORTUNITIES THAT BRINGS, IS HAIR COLOUR FOR MEN ABOUT TO BREAK THROUGH? 

42 


FIRST THERE WAS MAN, 

then there was man and his 

beard. Now there’s man and 

his hair colour. The trend for 

facial fuzz suddenly made it 

acceptable for men to talk openly about 

their grooming habits, visit salons and 

buy beauty products – it was only a 

matter of time before men’s hair colour 

became the next topic of conversation 

and opportunity for salons. 

“With beards a thing of the past, I 

think men’s colour will be the next step 

in male grooming,” says Kal McCulloch, 

colour technician at Dickson Reid. “I’ve 

seen a gradual increase in male clients 

and I think it’s due to men becoming 

more comfortable talking about colour.” 

But while men might be more 

receptive to colouring their hair, they’re 

still more likely to do it at home than 

in the salon, despite the negative ‘Lego 

hair’ connotations. However, a third of 

men who have used hair colour at home 

in the past 12 months have used a new 

colour technique, compared with just five 

per cent of women, according to Mintel. 

So how can salons capitalise on their 

more adventurous potential new clients? 

“Many men are still unaware of the 

possibilities available within the world of 

colour, therefore, it is important for the 

stylist to bring the subject up during a 

hair appointment and introduce them to 

a colour technician who can go into more 

detail,” says Tai Walker, colour director at 

Mahogany Hairdressing. 

With 75 per cent of men worrying 

about going grey, according to Mintel, 

how to cover it is an obvious place to 

start when considering how to get men 

into colour. “I certainly don’t have men 

requesting full blanket coverage of grey 

anymore. Instead, they seem to want to 

embrace their grey and accentuate it. 

Many ask for their patchy colours to be 

rebalanced to give that ‘George Clooney’ 

look,” says Tai. 

Both Goldwell and Aveda have 

introduced grey services for men. 

Aveda’s Men’s Grey Blending service 

appeals to men because it ensures their 

hair colour will still look natural and 

won’t add any extra time onto their 

normal appointment for a haircut. 

“Offering a service that has virtually 

no effect on how long their regular 

service will take, along with the discreet 

way this colour service is added on at the 

backwash, is perfect for male clients,” 

says Stel Nicolaou, master barber at the 

Aveda Institute. 

Meanwhile, Goldwell’s Grey 

Camouflage service is a five-minute grey 

blending service that’s discreet and also 

applied at the backwash. 

Discretion and time are key when it 

comes to men and how to get them into 

colour – something Mahogany’s Tai 

believes is vital. “Ensure that a colour 

service is swift – the last thing that most 

gents will want is to be sat in a window 

seat with foils in for an hour,” he says. 

“COLOUR FOR 

MEN IS HAVING 

A MOMENT. IT’S 

ABOUT BEING 

ANARCHIC” 

GEN ITOH, CREATIVE DIRECTOR 

OF BED HEAD HAIR SPACE, SHOREDITCH 

Most men will need to be eased into 

the idea of colour, whether it’s for a grey 

service or something else. Ashleigh 

Hodges, creative director at Jamie 

Stevens Hair, has found offering toning 

services to men a good first step. “We are 

toning men’s hair as an introduction to 

colour or adding a few freehand pieces, 

then progressing them onto larger 

services slowly,” she says. 

For James Taylor, colour director 

at Barrie Stephen, he’s found cooler 

colours and ash tones work best for men. 

“Breaking their base colour is also a 

quick and cost-effective way to introduce 

a male client into colour,” he adds. 

But what about those men that don’t 

want to be discreet at all with their hair 

colour? As ever, celebrities are leading 

the way in this regard with Zayn Malik 

and Jared Leto both sporting fashion 

shades over the past year. Mintel has 

found that a third of men aged 16 to 24 

have coloured their hair in the past year 

themselves, opting for temporary fashion 

shades that can be easily washed out. 

But, again, how can you get these men 

into the salon? 

Will Eagles, creative director at Cream 

Hair, has found providing the lifting 

service required to then apply temporary 

colours a big hit in his salon. “We’ve had 

a huge surge in men wanting temporary 

pastel colours and so we get them to a 

pale, light base to enable them to achieve 

this,” he explains. “Younger men are 

coming in with a vast knowledge of 

colour options and techniques.” 

Will adds that the hard part for his 

team is to then explain the lengthy 

processes and upkeep of these trends. 

“The younger demographic is investing 

more in colour, but have unrealistic 

expectations. They are heavily 

influenced by Instagram and YouTube.” 

Gen Itoh, creative director of TIGI’s 

Bed Head Hair Space in Shoreditch, 

East London, has also found young men 

are driving this upsurge in men’s colour. 

“Men and hair colour has always been an 

uneasy pairing,” he says. “But influenced 

by the music scene and creative 

industries, colour for men is having a 

moment. It’s about being anarchic and 

statement-making – to stand out and 

be seen. On a recent shoot we used the 

local East London ‘urban squad’ and we 

gave several of the guys cutting-edge, 

revolutionary looks, strengthened with 

Bed Head Colour Trip.” 

While inroads have been made into 

offering men hair colour options that 

they would want, it’s still mainly targeted 

at those with grey hair. To maximise 

on the new trend, you have to get them 

while they’re young. Higher engagement 

from the start will result in greater 

revenue generation, a growth in clientele 

and happier male clients. 


SEE MORE from the world 

of male grooming in Mr. Q 

free with Creative HEAD October 

43

“WITH RUSK COLOUR MOUSSE YOU 

CAN QUICKLY AND EASILY ACHIEVE 

AN ON-TREND LOOK WITH NO 

COMMITMENT. IT LETS YOU HAVE 

FUN BY ADDING BOLD, BRIGHT 

STATEMENT SHADES” 

KATIE MULCAHY, RUSK UK AMBASSADOR 

44 



ADVERTORIAL 

Renegade 

colour 

BRING OUT THE REBEL IN YOUR CLIENT WITH COLOUR MOUSSE BY RUSK 

MODERN-DAY MOUSSE is so much better 

than it once was. Those crisp ’80s curls are 

long gone and the mousse of today is perfect 

for creating styles that last. 

RUSK has revolutionised the product once 

more with its new Colour Mousse. It adds 

body, hold and volume – and bright colour, too! 

It’s perfect for clients that want to try the 

more fashionable shades but don’t want to 

commit to having the colour in their hair for 

long. Unlike other hair colours, these wash 

out quickly, leaving the client back to their 

original shade after just three washes. 

The RUSK Colour Mousse: 

● Is available in four shades – blue, teal, pink 

and purple 

● Creates vibrant, even colour – simply apply 

to wet hair and blow-dry (no rinsing required) 

● Lasts up to three washes 

● Is perfect for refreshing or toning colour 

● Is ideal for clients who want to change their 

colour regularly 

● Allows clients to experiment with colour 

without permanent commitment 

● Can also create gorgeous pastels by simply 

washing the hair once after using the mousse 

With RUSK Colour Mousse clients can be 

bold and daring with their colour, without 

worrying about the consequences – now that’s 

our kind of risk taking. 

Create a riot of colour for your client with Colour Mousse by RUSK, 

available at Salon Services. To find out more visit salon-services.com 


45

COLOUR KIT 

SHOW YOUR CLIENTS SOME LOVE WITH 

THE HOTTEST PRODUCTS ON THE MARKET 

WORK IT 

IGORA ColorWorx INTENSE is 

the boldest ever direct dye by 

Schwarzkopf Professional. 

Available in four strong shades 

– Mauve, Coral, Turquoise and 

Fuchsia – the range is perfect for 

clients who dare. 

IN-SALON SERVICE 

0800 3286920 

schwarzkopf-professional.co.uk 

Let there be colour 

Joico has colour fever this season with four 

colour launches! Our favourites are the Color 

Butters for instant vibrant shades, as well as 

Natural Red Gold shades that infuse natural 

base tones with radiant warmth. 

IN-SALON SERVICE; BUTTER RRP £14.95 

0845 0712326 

joicoeurope.com 

Grey area 

Go for grey with 

Headpaint Ash 

Infusions by Fudge 

Professional. This 

smokey capsule range 

of enhancing and 

neutralising toners 

delivers bespoke 

blonde effects. 


020 7845 6333 

fudgeprofessional.com 

Bye-bye 

to brown… 

…hello to beautiful brunette! 

Goldwell wants to bring 

out the best in these rich 

and warming colours 

with its six new Topchic 

@Elumenated brunette 

shades. The @Elumenated 

technology enables you to 

create outstanding multidimensional 

brunette shades. 


020 3540 1200 

goldwell.co.uk 

BACK IN 

CONTROL 

AGE DENIED by 

TIGI copyright©olour 

is for the woman who 

wants to take control 

of ageing and the five 

new red and copper 

shades will keep them 

ahead of the trends. 


0844 8440944 

tigiprofessional.com 

Hi-ho silver 

Sulphate-free OSMO Super 

Silver No Yellow Shampoo is 

specifically formulated for use 

on lightened, grey or bleached 

hair. Infused with strong violet 

pigments to help remove 

unwanted brassy tones, the 

shampoo restores radiance. 

RRP FROM £11.90 

www.osmo.uk.com 

PRECIOUS 

METAL 

Ensure clients’ 

hair dazzles with 

Crazy Color’s four 

high-shine metallic 

shades – Sapphire, 

Rose Gold, Slate and 

Ice Mauve – launched 

as part of the brand’s 

40th anniversary 

celebrations. 

RRP £3.99 

0141 8125000 

crazycolor.co.uk 

GO WITH 

THE GLOW 

Impact³ is the new highperformance 

hair care collection 

from PeRA|357. Set to launch 

in January 2018, it features the 

sulphate-free After Glow shampoo 

for reducing colour fade. 

RRP FROM £15 

0330 3800020 

pera357.com 

46 


NICE AND 

NATURAL 

Extensions can now look 

as natural as possible with 

rooted and balayage hair 

extensions from Hair Rehab 

London Professional. The 

Luxe Weft Collection makes 

blending and application 

much easier. 


SALONPROFESSIONAL@ 

HAIRREHABLONDON.COM 

hairrehablondon.com 

Heavy metal 

The new technology seen in Majirel Metals 

from L’Oréal Professionnel means that the 

shades are now made up of 90 per cent reflect 

and 10 per cent base. 


0845 6000122 

lorealprofessionnel.co.uk 

INTO THE 

WOODS 

African Wood is a new 

collection of brown and 

blonde tones from milk_ 

shake, inspired by the 

continent’s forests. The 

five light-reflecting shades 

provide long-lasting colour 

and sublime softness. 


01392 365177 

milkshakehaircare.co.uk 

Winter is here 

Keep colour in shape this winter 

with Neäl & Wølf’s HARMONY 

INTENSIVE CARE Shampoo and 

Treatment, perfect for maintaining 

colour during colder months. 

RRP £14.95 EACH 

01282 444900 

nealandwolf.com 

SWEET LIKE 

CHOCOLATE 

Wake up the light in your 

brown-haired clients with 

new Cromatone Browns from 

MONTIBELLO. Formulated 

with cocoa extract, the range 

offers a selection of tones. 


01264 334466 

montibello.com 


chameleon 

Colour Mousse by 

Rusk is so much 

more than just a 

mousse. It adds 

body, hold and 

volume – and now 

colour! Available 

in four shades – 

blue, teal, pink 

and purple – it’s 

perfect for toning. 

RRP £11.99 

0330 1231907 

salon-services.com 

No compromise 

With Wella Professionals Wellaplex you can 

say yes to bold transformations and no to 

compromise. This strengthening system 

consists of two salon and one at-home treatment. 

IN-SALON SERVICE, NO.3 STABILIZER RRP £27.99 

01202 595700 

wella.co.uk 

COCKTAIL 

TIME 

Create everything from 

fantasy shades to more 

natural hues with the three 

new colours – green, yellow 

and chestnut blonde – by 

Nutri Color Creme from 

Revlon Professional. The 

3-in-1 cocktails colour, care 

and add shine to the hair. 


020 7391 7440 

revlonprofessional.com 

Take charge 

Now your clients can extend the life of their 

colour for up to 50 shampoos with Kenra 

Platinum Color Charge. The four-strong 

range features fade-fighting technology and 

leaves hair shiny and nourished. 


0845 6590011 

salon-success.co.uk/kenra 


47

MAKE IT HAPPEN 

DREAMS CAN COME TRUE – DISCOVER WHERE TO TAKE THOSE FIRST STEPS 

Goldwell Global Zoom 

L’ORÉAL PROFESSIONNEL 

STYLE & COLOUR TROPHY 

The International Grand 

Final will be held during 

a three-day global event 

that also includes the 


Business Forum. 

WHEN 3 October 

WHERE Seville 

CONTACT 

lorealprofessionnel 

businessforum.com 

REVLON PROFESSIONAL 

STYLE MASTERS 

Big news here – there’s a 

fresh colour category! 

The competition will still 

feature one cut with three 

looks, but no longer printed 

in black and white, and one 

of the looks must now 

feature colour. 

WHEN Competition runs 

3 October until 28 February 

and the global final is 4 June. 

WHERE Barcelona 

CONTACT 

stylemasters.com/contest 

GOLDWELL GLOBAL 

ZOOM ’17 

The Catalan capital will host 

the international final of 

Color Zoom ’17, where UK 

finalists will give it their all 

using the IN.FLUX trend as 

their inspiration. The event 

is also packed with previews 

as well as the reveal of the 

Color Zoom ’18 trend. 

WHEN 7 to 9 October 

WHERE Barcelona 

CONTACT colorzoom.com 

GUIDO AND JOSH WOOD 

– A NEW CHAPTER 

This very special Coterie 

members-only event, 

presented by Creative 

HEAD and Redken, will 

see this awesome duo 

reveal all about work, 

love and life – recounting 

remarkable career journeys, 

unforgettable moments 

and sharing extraordinary 

insight, giving lucky 

attendees unprecedented 

access to their worlds. 


WHERE The Yard, Shoreditch 

CONTACT creativeheadmag. 

com/events/the-coterie 

WELLA TRENDVISION 

AWARD 2017 

This year’s international final 

comes to London as global 

competitors duke it out for 

the Creative Vision and 

Color Vision titles. There’ll 

be shows from Sassoon 

Academy and Sebastian 

Professional and a cadre of 

UK artists. 


WHERE London 

CONTACT 

wella.co.uk/trendvision 

ALTERNATIVE HAIR SHOW 

Celebrating 35 years and 

held once again at the Royal 

Albert Hall, the show’s 

theme this year is Utopia. 


WHERE London 

CONTACT info@ 

alternativehair.org 

L’ORÉAL COLOUR TROPHY 

Unleash the star in you with 

this iconic competition. 

Backstage Live finals take 

place in nine locations, before 

the party climaxes in London! 

WHEN Opens January 2018 

WHERE Nationwide; London. 

CONTACT 

lorealcolourtrophy.com 

FROM 

MARCH! 

MOST WANTED 

The very best compete for 

the hottest trophies in town, 

including Colour Expert. 

CONTACT creativeheadmag. 

com/mostwanted 

48 


SET YOUR TINT BRUSHES TO STUN! HERE’S OUR EDIT OF THE TOP COLOUR COURSES 

IN THE ZONE 

AFFINAGE 

COLOUR COCKTAILS 

Create new colour cocktails 

to take to the salon. 

WHEN AND WHERE 

13 November, Romsey 

BOOK 01794 527111 

AVEDA 

DEEP FUSION 

See when and why you should 

use Full Spectrum Deep. 


8 November, London 

BOOK 0370 428 6382 

DAVINES 

THE COLOUR EXPERIENCE 

Learn how to build an 

amazing colour experience. 


9 and 10 October, London 

BOOK 020 3096 1753 

FUDGE PROFESSIONAL 

FUDGE HEADPAINT COLOUR 

ESSENTIALS 

How to use Fudge colour 

Headpaint and Paintbox. 


20 November, Bolton 

BOOK 01282 433444 

GOLDWELL 

ELUMEN MASTERY 

Discover endless possibilities 

of shine and durability. 


1 November, London 

BOOK 020 3540 1200 

I.C.O.N. 

PLAYFUL BRIGHTS 

Learn all about I.C.O.N.’s 

temporary fashion colour line. 


21 November, Leeds 

BOOK 0113 2781314 

JOICO 

LUMISHINE COLOUR 

ESSENTIALS 

From hair structure to colour 

correction, this course covers 

new Joico Lumishine colour. 


31 October, Leeds 

BOOK 01282 433444 

L’ORÉAL PROFESSIONNEL 

20:20 COLOUR WITH 

NATHAN WALKER 

Nathan’s wizardry will turbocharge 

your confidence. 


24 October, Manchester 

BOOK 0800 0283448 

MILK_SHAKE 

MILK_SHAKE RAINBOW 

Go on a journey of creativity 

to the world of daring colour! 


20 November, Exeter 

BOOK 01392 365177 

PAUL MITCHELL 

COLOUR WITH CONFIDENCE 

This class will give you the 

colour tools you need. 


6 November, nationwide 

BOOK 0845 6590011 

REVLON PROFESSIONAL 

MASTER COLOUR 

CLASS – REDS 

Perfect colour variations and 

salon-friendly techniques. 


30 October, Belfast 

BOOK 020 7391 7440 

SCHWARZKOPF 

PROFESSIONAL 

GROW MY COLOUR BUSINESS 

This in-depth seminar will 

help you build your business. 


20 November, Manchester 

BOOK 01442 278000 

TIGI 

CREATIVE CONSULTATION 

The ultimate consultation 

tool for all colourists. 


23 to 24 October, London 

BOOK 020 7228 5999 

WELLA PROFESSIONALS 

ESSENTIAL COLOURING 

Ideal for colourists looking to 

refresh their colour skills. 


17 to 18 October, London 

BOOK 020 3650 4700 

#COLORFULHAIR by L’Oréal Professionnel 


49

LIPS 

While eyes require a steady hand, lips 

aren’t so perfect. Forget the lined and 

defined pout, the ‘imperfect-perfect’ lip is 

all about a lived-in look, as seen at Preen 

and Topshop Unique. The colour of 

choice? A bold berry or ruby red carry on 

the trend for all things romantic. 

NEW CID COSMETICS I-POUT IN 

RUBY RED, RRP £19 

Topshop Unique, courtesy of L’Oréal Professionnel 

SKYLER GOES 

COLOUR-ONLY 

Skyler McDonald has unveiled 

a new colour concept – a colouronly 

salon. Skyler London is 

aimed at those time-poor colour 

enthusiasts. “Our mission is to 

create expert colour and genius 

education that inspires our 

clients and team,” she says. 

CRAZY 

COLOR 

CELEBRATES 

40 YEARS 

Crazy Color arrived on the 

scene at the beginning of 

the Punk era and its iconic 

pink bottle is instantly 

recognisable. To celebrate its 

40th anniversary, the brand 

has launched some fantastic 

metallic shades as well as 

this amazingly colourful 

photographic collection. 

Colour update 

Make-up, beauty and the latest colour news 

EYES 

It’s time for you and your clients to brush 

up on your winged liner skills as the classic 

combination is back. Rachael Keeley, 

professional make-up artist and elite educator 

at High Definition, says: “We’ve seen this 

staple get bigger and bolder at Chloé, Prada 

and Versace shows.” For a statement flick, 

Rachael suggests the High Definition Kajal. 

RRP £19 

NAILS 

“This season, black is 

the new black,” states 

OPI co-founder and 

brand ambassador, 

Suzi Weiss-Fischmann. 

“Expect to see many 

hues of this shade, 

with sophisticated 

undertones of brown 

and grey, as well 

as blue hues, with 

denim remaining a 

major trend.” The 

Iceland collection by 

OPI (above) perfectly 

encapsulates this trend 

as it features a range 

of high-fashion shades, 

including blue-grey, 

khaki green and the 

timeless deep hues of 

blue, brown and berry. 


Photography by Tony Le-Britton 

Neville introduces 

winter white 

Neville Hair & Beauty is 

going whiter than white this 

season with its new service, 

Winter White. Strong, clean 

and bold, it strips hair 

colouring back to basics and 

is centred around carrying 

the tone from root to tip. 

BROWS 

It’s the season of the brow 

and while bleached is a look best 

left for the catwalks, bold brows 

that still look natural are here to stay. 

“We’re seeing more of a focus on soft, 

textured brows that look incredibly 

natural,” says High Definition’s 

Rachael Keeley. “I love to use 

the High Definition Browtec 

pencil to create the illusion 

of hair strokes.” 

50 Colour Forecast

WWW.HAIRREHABLONDON.COM

LIFT | BRIGHTEN | CLEANSE 

RE–FRESH is a revolutionary hair colour system that will lift, brighten and cleanse the hair. 

It will lift up to one level, whilst cleansing colour build up, removing chlorine and brightening highlights… 

It’s a game changer! 

To find out more visit pera357.com 

REMOVES TONES 

FASHION + BASIC 

CLEANS 

OLD HIGHLIGHTS 

LIFTS OUT HEAVINESS 

AND ADDS SHINE

Colour Forecast Autumn/Winter 2017

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