Creative HEAD September 2017
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THIS IS JUST THE<br />
BEGINNING<br />
Change is in the air. For better or worse, the world is always<br />
on the move – politically, economically and environmentally<br />
– but you can do a lot more than you think to change it.<br />
You have the power to make a world of difference – and it<br />
begins by choosing the right brand to partner with.<br />
There’s a wealth of products to choose from out there<br />
and while performance is key, of course, more clients are<br />
becoming ever more aware of the world around them, so<br />
an important decision-making factor must be what that<br />
brand’s impact is on the world.<br />
One man making a difference is John Paul DeJoria<br />
[pictured above], co-founder of John Paul Mitchell Systems.<br />
More than 35 years ago, John Paul and the late Paul<br />
Mitchell launched a professional hair brand that would not<br />
only serve the hair industry, it would serve the world.<br />
Since then, John Paul has dedicated his life to hairdressing<br />
and to giving back. When you choose to partner with John<br />
Paul Mitchell Systems, you get more than just a highperforming<br />
product – you’re supporting a brand that believes<br />
in making a difference.
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