Creative HEAD Ireland May/June 2017

IN THE
raw
THE MATRIX TEAM jetted off to the sunny
island of Tenerife in the Canaries for its annual
conference. The Hard Rock Hotel was the base
for the three-day event and the conference began
with an overview of the previous year’s success,
and targets for the future. Then it was time to
unveil the new RAW range, a luxurious collection
of three premium shampoos and conditioners
inspired by nature. Guests, including Matrix
Artistic Team members Aidan Fitzgerald of Aidan
Fitzgerald Hair Salon and Nicole O’Gorman of
Revas Spa, were treated to a poolside dinner to
unwind and enjoy the gorgeous setting as the sun
went down. The next day delegates gathered to
learn about the “Hair Colour is the New Make-up”
initiative, get to know the RAW range in more
depth and the #LIVERAW challenge, which
encourages salons to go green and get healthy.
After taking a trip on a catamaran to watch
whales, it was time to suit up for the James Bondthemed
gala dinner. Awards were handed out to
celebrate Matrix artists, key team members and
distributors before partying long into the night.
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CREATIVE HEAD IRELAND