Creative HEAD Ireland July/August 2017

In print•online•everywhere! 

€7.50 JULY/AUGUST 2017 

IRELAND 

NEW FRONTIERS 

L’ORÉAL COLOUR TROPHY GOES FOR BOLD

TAK E A LOOK ON THE BRIGHT SIDE 

NEW 

BLONDE LIFE 

Lightening & Brightening System 

oico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists 

Full-service blonding from salon to home – 

gold or platinum style 

JOICO Blonde Life products are specifically created to make – and keep! – your clients light & bright; 

• 9 out of 10 stylists agree that blonde locks are brighter, softer, shinier and more hydrated 

after one use of Blonde Life haircare products 

• Proven to keep blondes bright and on-tone for up to 8 weeks (when using Brightening 

Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes) 

• Significantly strengthen hair and reduce breakage by over 54% in just one treatment 

(against combing breakage on damaged hair; in reference to Blonde Life Lightening Powder when 

used with Blonde Life Brightening Masque vs. a non-conditioning bleach) 

• Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder) 

www.joico-blondelife.com 

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REVEALING BEAUTY

Editor’s letter 

20 

44 

IT’S WELL AND TRULY summer, but for hairdressers 

that doesn’t necessarily mean a well-earned holiday – it’s 

far more likely you’ll be in the salon creating festival braids 

and beach-ready balayages. Luckily, Creative HEAD is here for 

when you get five minutes to yourself. Let us help you make this 

the summer you crack social media, with tips from salons who 

have mastered it, on page 42, and get a handle on the tools that 

can maximise your profits, from page 36. We’ve also got all the 

gossip from the L’Oréal Colour Trophy Grand Final on page 24. 

And as if these few months weren’t exciting enough, the 

Most Wanted Awards is fast approaching, where top Irish 

hairdressers will be crowned as the new Supreme Team and 

Exceptional Stylist. See who made the short list on page 32, 

and I hope to see you at the Grand Final in September! 

Anna Samson 

Editor 

52 

anna@alfol.co.uk 

creativeheadmag.com 

@creativeheadmag 

@creativeheadmag creativeheadmagofficial @creativeheadmag 

08 

CREATIVE HEAD IRELAND

GRANT HER 

EVERY WISH 

CREATE THE BRIDE 

Delight every bride-to-be with the wedding hair they’ve always dreamed of. 

Our 100% human hair extensions let you craft unforgettable looks that are 

guaranteed to exceed everyone’s greatest expectations. Master the art of 

bridal hair with Great Lengths. 

Find out how to become a certified Great Lengths stylist at 

greatlengthshair.co.uk/become-a-certified-stylist 

GREATLENGTHSHAIR.CO.UK/BRIDAL

July/August 

WHAT’S INSIDE 

24 

L’OREAL COLOUR TROPHY 

Relive the incredible action from the L’Oréal Colour 

Trophy Grand Final at the O’Reilly Hall, Dublin 

ON THE COVER 

L’Oréal Colour Trophy 

Grand Final 

48 

FASHION 

Embrace the dramatic and dangerous 

Nouvelle Réal from Staff ord Hair Belfast 

36 

TOOLS 

If your tools are looking a bit 

tired then we have the latest 

innovations for you 

EDITOR 

ANNA SAMSON 

ART DIRECTOR 

NICK JABBAL 

CHIEF SUB EDITOR 

ADAM WOOD 

ADVERTISING 

ANNA SAMSON 

LAURA TUCKER 

SPECIAL PROJECTS MANAGER 

JOANNA ANDERSEN 

EDITOR IN CHIEF 

AMANDA NOTTAGE 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Print Week’s 

Printing Company of the Year. 

WRITE TO US AT: 

Creative HEAD Ireland 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

+44 20 7324 7540 

anna@alfol.co.uk 

Creative HEAD Ireland is published 

6 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this magazine 

may be reproduced without prior 

permission of the publisher. All 

information correct at time of going 

to press. Printing by Buxton Press. 

creativeheadmag.com Creative HEAD Magazine @creativeheadmag @creativeheadmag 

CREATIVE HEAD IRELAND 

09

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The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

CLIENTS ARE 

NEGLECTING 

THEIR HAIR ON 

HOLIDAY 

More than three-quarters (76 per cent) of 

women forget to take products that protect 

hair from the sun with them on holiday, 

according to research commissioned by hair 

and scalp brand Philip Kingsley. 

The study has shown the extent of hair 

damage caused by summer holidays, with 

26 per cent of women saying sunshine was 

a reason for their hair’s poor health, and 

25 per cent blaming chlorine in swimming 

pools. A further 19 per cent reported this 

led to excessive frizziness and 13 per cent of 

women experienced colour fade. 

With summer in full swing, it’s clear 

clients can benefit from being educated 

about how to care for their hair. Anabel 

Kingsley, a trichologist at Philip Kingsley, 

said: “If your client mentions that they are 

going on summer holiday, it’s a great chance 

to bring up summer hair care. Let your client 

know that their hair can burn just like their 

skin – and the two should be given similar 

care when they are out-and-about in the sun.” 

And stocking your shelves with products 

designed to help protect hair against harmful 

rays and damaging water is an excellent way 

to boost retail. 

“Many of your clients will already be 

aware of the damage that UV rays can cause 

to their hair, but they do not know which 

products to use,” she added. “As people 

are coming into your salon to make their 

hair look its very best, they will be open to 

products that help them to maintain the 

appearance and health of their strands.” 

HEAD ONLINE and learn new techniques 

from featured artist Robert Cromeans at 

creativeheadmag.com/education 

Revealed! 

The Irish Most 

Wanted finalists 

THE SHORT LIST OF Irish finalists at the most exciting hairdressing event 

of the year has been announced. The lucky 10 nominated for Most Wanted 

Supreme Team and Exceptional Stylist can now look forward to heading to the 

Most Wanted Grand Final in London this September. 

Expert judges from the world of hair, beauty and fashion gathered at Beach 

Blanket Babylon in Shoreditch, London, to select their favourite entries from 

budding Most Wanted entrants. This is the second year the Most Wanted 

Awards have been open to contestants for two Republic of Ireland-only prizes. 

The final takes place at the stunning Guildhall in London, where winners will 

take to the stage to collect their awards in a glittering celebration of the top 

hairdressing talent in Ireland and the UK. 

For a full list of finalists and ticket details, turn to page 32 

Most Wanted judges George Northwood (above), Nicky Clarke OBE (below left), and Sophia Hilton (below right) 

12 CREATIVE HEAD IRELAND

Gainfort 

Salon Design 

AGV Reality Barber 

Chair 

Remarkable Quality, 

Premium Experience 

AGV Orlando Barber 

LED Unit 

Modern, Spacious 

Styling Unit 

OLYMP Barber Classic 

Barber Chair 

Classic, Contemporary 

& Decadent 

Barbering Furniture 

& Equipment at its best 

Contact Michael 

UK & Ireland Authorised Distributer 

UK: T: 07392 952130 

IRL: T: 053 912 3681 M: 087 254 7112 

e: sales@olymp.ie 

www.gainfort.com/salondesign

#CHedit 

MY months 

AHEAD 

What July and 

August have 

in store for… 

BARBERS GET SNIP HAPPY 

IRISH MALE GROOMING experts Luke Duffy and Kristine Eglite took their expertise over to 

the UK for the Eufora Hero Cutting Class in Milton Keynes. The barbers showed off a variety 

of cutting techniques and shared their tips for attracting the modern male client in this quickly 

expanding market. In the afternoon, attendees had the chance to try out their new skills with 

hands-on clipping and cutting sessions. 

BRIDGET 

HAREN 

BRIDGET HAREN 

HAIR AND BEAUTY 

I’ve just taken on the 

role of president of the 

new Hairdressing Council 

for Ireland and am seeking 

new regional vice-presidents. 

We’ve just rebranded the 

salon back to Bridget Haren 

Hair and Beauty, and have 

launched our website. And 

this month we will be starting 

a marketing campaign with 

our new computer system. 

Ronan Perceval with Nadia Richardson 

of Whetstone Hairdressers 

Phorest gives top marks 

PHOREST SALON SOFTWARE has announced the winners of 

the Phorest Client Experience Awards, for salons keeping their 

average client ratings at least 4 out of 5 stars for the past year. 

Ronan Perceval, chief executive of Phorest, said: “We would like 

to congratulate all the winners for their continued quality of work 

– these awards are a testament to the high standards set out.” 

Phorest has also recently launched the #30Days2Grow 

challenge, an initiative which aims to help salons grow their 

businesses and their average bills through a series of daily tasks 

and challenges that participants will carry out over the course 

of the month. 

VALERIE 

FINNEGAN- 

CAHILL 

IKON HAIR DESIGN 

I’m honing my 

business skills this 

summer, completing a Level 8 

Certifi cate in Digital Marketing. 

To make sure we are on top 

of the trends, we are fl ying 

trend expert Michelle Blake 

over from England to teach 

the whole Ikon team her 

specialised style and colour 

consultation methods during 

a workshop day. 

HAIR MEETS ART 

Confession Box Hair Salon hosted 

a stunning hair show in the inspiring 

surroundings of Waterford’s Gallery 

of Modern Art. The team showcased 

their creativity and imagination with 

bright colours and intricate up-dos. 

Time is always ticking, particularly for the busy insalon 

colourist. With summer here and highlights the 

most requested colour service, meet new Spectrum from 

Affinage, which can lighten hair in no more than 12 

minutes. Yes, 12! 

PÁUDIE 

WALSHE 

RIVER HAIR STUDIO 

My new role in the 

salon has been 

an enjoyable but 

challenging move. Every day 

I’m giving the salon my all to 

grow my column. The coming 

months are are also important 

for our in-salon training ready 

for a busy Christmas. And I’ve 

just started styling hair pieces, 

something I have wanted to 

do for some time. 

14 


Brin gin g you 

THE WORLD’S TOP 

SALON BRANDS 

ALFAPARF MILANO 

LAUNCHES IN STORE 

IN AUGUST 

Sign up for your Trade Card 

today in store or online 

SHOP YOUR WAY AT 

salon-services.com 1890 253 402 in store 

STRICTLY TRADE ONLY

New to the Mode 

range from Affinage 

is Wonder Dust Mega 

Volume Powder, a 

style reviver that 

works in seconds to 

give incredible root 

lift, volume 

and texture. 

RRP €14.60 

+44 1794 527111 

affinage.com 

Woah there – 

the Denman 

Edge Tamer 

is perfect for 

unruly curly 

hair, thanks 

to the curve 

formation of the 

soft boar bristle. 

Tresses be 

tamed! 

RRP €13.73 

+44 28 9146 2141 

denmanbrush.com 

Banish the brass 

in blonde or grey 

hair with the Osmo 

Super Silver No 

Yellow Shampoo. 

It boosts radiance 

and shine on 

natural and 

synthetic hair. 

RRP €13.98 

1890 253402 

salon-services.com 

Rep-Hair Follicle Strengthening System is a new four-step 

regime for healthy hair and scalp from Organic Colour 

Systems, featuring a shampoo, conditioner, hair treatment 

and oral supplement. 

RRP €145 

048 9046 1665 

rjmhairandbeauty.com 

COLOUR 

CARE 

CLOSE-UP 

Perhaps the biggest complaint from colour clients is the 

fade between appointments – they need something to 

keep colour looking beautiful. Well, we think Kérastase 

might be onto something. It’s upgraded its Reflection 

range and has introduced new Touche Chromatique, the 

first ‘ink-in-care’ for coloured hair. Available in four tones 

– Cool Blond, Cool Brown, Copper and Red – they help to 

revive colour between appointments for customised shade 

supremacy. Just blend 10 drops with 15ml of the Reflection 

Masque and leave on for five minutes. Et voila! Colour is 

revived, while hair is shiny and soft. 

REFLECTION RANGE RRP FROM €20.70; 

TOUCHE CHROMATIQUE €34.20 

01 604 5918 

kerastase.com 

For those 

light-haired 

lovers who are 

forever battling 

brassiness, salonstrength 

toning 

spray Clean 

Blonde Violet 

Tri-Blo from Fudge 

Professional is an 

instant cooler for ashier tones 

and happier blondes. 

RRP €14.50 

+44 20 7845 6333 

fudgeprofessional.com 

Style your 

way – the Valera 

Swiss Power4Ever 

is light, fast and 

has six different 

air flow and 

temperature 

settings, so the 

possibilities 

are endless. 

RRP €199 

045 856490 

xpertpro.ie 

American Crew’s 

All-in-One Face 

Balm Broad 

Spectrum SPF 

15 helps prevent 

irritation from 

shaving and fights 

the signs of ageing. 

RRP €34.50 

01 886 9300 

americancrew.com 

Schwarzkopf 

Professional’s 

IGORA ROYAL 

Absolutes has four 

new pre-mixed, 

on-trend shades that 

are perfect for the 

over-40s client. 

IN-SALON SERVICE 

01 404 6424 

schwarzkopfprofessional.co.uk 

Don’t let your clients leave for their summer holiday without 

packing a Moroccanoil Travel Kit – the Hydration kit contains 

everything they’ll need to keep their hair in top condition. 

RRP €35.55 

045 856490 

xpertpro.ie 

Hair can burn just 

like skin when 

unprotected, so 

recommend Sun 

Shield from Philip 

Kingsley. It guards 

against colour fade 

and diminishes 

damage caused by 

UV rays, chlorine 

and salt water. 

RRP €31 

+44 20 7237 7100 

philipkingsley.co.uk 


#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

When life gets hectic, being able to do 

two things at once is a real lifesaver. 

That’s where Revlon Professional Style 

Masters’ new Double or Nothing range 

comes in. This range of four actually 

does the work of eight, so you’ll not 

only save time and money, you'll avoid 

overloading hair. Endless Control 

has the fluidity of a gel, but dries 

into a texturised wax. Lissaver 

provides glossy straightness 

and also protects up to 230˚C, 

while Brightastic is a primer and 

an anti-frizz shine serum in one. For 

styling on the go, there’s Reset, which 

not only fragrances hair and soaks 

up oil, it adds a blast of volume and 

texture, too! 

RRP FROM €10.45 

01 886 9313 

revlonprofessional.com 

IT’S ALL ABOUT... ANTI-AGEING COLOUR 

Why should women have to 

A grey-blue platinum base 

act their age? Meet Age Denied 

gives the new Vero K-Pak 

by TIGI copyright©olour, 14 

Color Age Defy Natural 

pre-blended shades with a natural 

Platinum Ash Series 

base and featuring the Age 

awesome cooling power. 

Denied Rejuvenating Complex. 



045 856490 

+44 844 844 0944 

xpertpro.ie 

tigiprofessional.com/colour 


17

INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON 

COLOUR CONSULTATION 

SPOTLIGHT 

ON SUMMER 

IN ASSOCIATION WITH 

ARE YOU #SUMMERHAIR READY? 

WITH BEACH SEASON around the corner, now is the time to 

take your clients a shade lighter or try a new must-have hue 

in their hair. We know that clients worry about damage during 

the lightening process, so ensure you protect and strengthen 

their hair with Smartbond. Take a look at the new Blonde Edit 

service menu by L’Oréal Professionnel, which showcases the 

new must-have looks for the season. So get your clients 

#summerhair ready, right now! 

BRONZED BLONDE 

by SALLY MONTAGUE HAIR GROUP, DERBY 

This is an ultra-soft freehand service 

that will give your client that understated 

‘been on vacation’ bronzed glow. 

Honey caramel tones have never been 

so en vogue! 

PLATI NUDE 

by TOMMY’S, CHESTER 

This is a fresher take on the 

platinum white trend – the crisp 

champagne hue is a softer and 

more wearable shade for clients. 

Truly bright and beautiful! 

BLUSHED BLONDE 

by TONI&GUY, LONDON 

This offers your clients just a hint of 

rose, a sophisticated alternative to 

pink hair that is taking Instagram 

by storm this summer. Just remember 

the hashtag #blushedblonde! 

HOW TO GIVE A SMART CONSULTATION 

YOU KNOW HOW important 

the consultation is – it’s where 

an incredible 90 per cent of 

sales happen. But, while 97 per 

cent of stylists say they perform 

a full consultation, only seven 

per cent of women say they get 

one* – what’s going wrong? 

It’s the key time in the salon to 

understand your client’s needs 

and the perfect moment to 

introduce Smartbond. And you 

can do this in three steps: 

SMART Question – start 

with an open question to 

discover their true feelings. 

“How do you feel about the 

condition of your hair?”. If your 

client is happy, Smartbond 

would be perfect to protect hair 

during all technical services. 

But for those who are unhappy, 

Smartbond can hold the key to 

softer, stronger, shinier hair. 

SMART Sell Have a short 

script to tell your clients 

about Smartbond. Here’s an 

example: “L’Oréal Professionnel 

Smartbond is an innovative 

service, which I recommend 

adding to your colour today. It 

prevents breakage and protects 

your hair from the inside out. 

SMART Close End with a 

closed question: “Shall I add 

Smartbond to today’s service?” 

18 


THE 

RETAIL 

{ 

THE PLAN } 

Bring it all to life 

Want to boost your business and your turnover with 

Smartbond? Follow our three-step plan 

CREATIVE HEAD ADVERTORIAL 

IF YOUR CLIENT 

has chosen to 

have a Smartbond 

service, don’t forget 

to recommend 

Smartbond Step 3 – 

if they use it once a 

week at home, they’ll 

see all those fabulous 

benefits last even 

longer! It’s a little 

insurance policy for 

great-looking hair. 

1) Incentivise your team: Your staff create the client experience and are the 

heart of your business. Get the best out of them and offer incentive schemes. 

2) Improve your client’s loyalty: While encouraging them to make 

an appointment as soon as possible. Why not offer a 

loyalty card? 

3) Increase in-salon visibility: Make Smartbond 

visible at every step of their salon journey. 

Start with an eye-catching window display 

and think lookbooks and service menus inside. 

And don’t forget to have Smartbond Step 3 

on show in the retail area. 

{ 

SMARTBOND SERVICES } 

GET SMART WITH SERVICES 

FROM BOOSTED SERVICE income to colour clients 

loving softer, stronger, shinier hair, Smartbond from L’Oréal 

Professionnel has made quite the impression since its launch. 

Add Smartbond to any of 

your colouring services for 

added protection, making it a 

Smartcolour! 

Try the diamond clear 

top coat Smartgloss, the 

must-have service for those 

wanting a mirror-like finish. 

And it gets better… L’Oréal Professionnel has customised four 

services with Smartbond to help upgrade your clients’ locks to 

the hair of their dreams – stronger and gorgeously glossy! 

Use with your client’s regular 

cut as a standalone 15-minute 

treatment – it adds shine and 

prevents damage. 

And now, you can also add 

Smartbond into any texture 

or straightening services to 

get ideal condition each time. 

*Source TNS study on “Women and hairstylists” in four countries 2012/data Client Wave panel UK 2012. 


19

#CHedit 

Inside 

story 

THAIRAPY, DUBLIN 

Building a salon from scratch may sound daunting, but for Vic Ball, 

owner of Thairapy Salon in Dublin, it allowed him the freedom to 

create a space that was exactly what he wanted. “Thairapy was a 

new build, so the unit was just a shell when we started. Starting 

with a blank canvas allowed me to put in my own ideas.” And he’s 

created a salon that’s simple, classic, stylish and never OTT. As a 

newbie to salon ownership, Vic enlisted the help of salon designer 

Michael Gainfort to help him complete the project in just two months. 

A standout section of the salon is the retail area, which puts products 

front and centre. And the feedback has been nothing but positive: 

“Clients love it, and always comment on how beautiful the salon is – 

they must be telling the truth because they keep coming back!” 

HOT BUYS 

ALL ROUNDER 

▲ 

The Kiela Vibe chair will fi t into 

both traditional and modern 

salons, offering a comfortable 

place for your clients to relax. 

Pick a colour, fabric and base 

stand, and even pick up 

matching waiting benches. 

RRP from €650+VAT 

045 856490 

xpertpro.ie 

HAVE IT YOUR WAY 

▲ 

Change it up with the Transformer waiting seat 

line from Salon Ambience, which is made up of 

three sections – pick your colours and texture 

and arrange to suit your space. 

PROMO PRICE from €198 

061 294580 

capitalhairandbeauty.ie 

20 


SHARING THE SECRETS OF 

SUCCESS TO HELP YOU 

ACHIEVE YOUR GOALS 


BUILDING SUCCESS 

WE TALK TO JOHN COSS, OWNER OF JOHN COSS CREATIVE HAIR, ABOUT HOW HE 

STARTED OUT AND HOW HE REDISCOVERED HIS CREATIVITY WITH ALFAPARF MILANO 

STARTING OFF 

“I started studying a hairdressing 

course at college because one of my 

friends was doing it, so I thought it 

might be a bit of a laugh,” remembers 

John Coss, owner of John Coss Creative 

Hair. Fast forward 12 years and he’s in 

love with a profession that’s always kept 

him on his toes. “It’s amazing to be able 

to express myself through my job and 

constantly meet new people,” he says. 

Throughout his training in Portlaoise, 

John always knew where he wanted 

to go. “Owning my own salon was 

always the dream,” he explains. “When 

I opened John Coss Creative Hair it 

was just me and a barber. Then I hired 

a junior. Within a year we had six staff 

members and now we have eight.” 

ON COURSE 

John couldn’t be happier with his salon, 

which is located in his hometown of 

Portlaoise. “It was important to me that 

it was located there because I’m a home 

bird and I know everyone,” he says. 

The salon thrived, but while he 

was taking care of logistics, John 

felt that he needed to return to his 

artistic roots. “For a while I had lost 

my creative streak because of focusing 

on business and needed something to 

pull me back. Then I heard about the 

NEXXT GENERATION ARCHITECTS 

OF DESIGN programme (AOD) from 

ALFAPARF Milano and I was one of the 

first people to take part in it.” 

AOD is an elite education programme 

aimed at passionate, enthusiastic, 

talented young stylists, chosen by the 

team at ALFAPARF Milano for their 

creativity, enthusiasm and desire to 

be the best. 

John adds: “AOD is a mentoring 

programme – throughout the year we 

go around and learn from big names 

such as Sean Taaffe, Wayne Lloyd 

and Paul Stafford.” 

ALWAYS INSPIRING 

And the learning isn’t confined to 

Ireland – with ALFAPARF Milano 

the world is your oyster. “We get to go 

to the MOD Academy in Rome and 

to work with Ramiro Mata in San 

Sebastian,” he explains. 

And if you want to show off your 

talent then you have the opportunity to 

do so. “When the year is over, we get the 

chance to try some on stage work. Some 

people love the idea of being on stage.” 

John is sure this programme and its 

mentors can help boost your skills, no 

matter how much experience you have. 

FACT FILE 

★ John Coss Creative Hair was opened 

in Portlaoise in 2015 with one barber 

and now John leads a team of eight 

★ He was a member of the IHF Ladies 

and Gents Team Ireland 2016 at the 

OMC European Cup Open Hairdressing 

Championships, Paris 

★ John finished third in the OMC Stylist 

of the Year in the Online Photographic 

Gents Short Trend Category 

★ He is a two-time World Photographic 

Winner at OMC Hair World 

★ John is a member of the ALFAPARF 

Milano NEXXT GENERATION ARCHITECTS 

OF DESIGN 2017 panel 

Want to know more about the wide range of courses exclusively on offer at the ALFAPARF Milano Academy? 

Call 045 856490 or visit xpertpro.ie 


21

THE BUSINESS EDIT 

ON THE 

FRONT 

LINE 

IS YOUR RECEPTION WORKING 

FOR YOUR BUSINESS? 

IT’S THE FIRST part of your salon that clients see as they 

come in off the street, but reception areas are often overlooked. 

Part waiting room, part administration centre, it’s imperative 

that you give it as much attention as the rest of your business. 

“First impressions really do count – your reception area gives 

your clients an immediate indication of the way in which your 

business is managed,” says Annissa Simmons, marketing 

manager of Hugh Campbell Group. “Keep it simple so it 

always looks stylish, professional and welcoming. Ensure the 

area is always clean and remember that the reception desk 

is the centrepiece of your salon. Allow ample space between 

furnishings so it doesn’t look overcrowded.” 

This space can also be used to promote new products and 

services, as clients may wish to have a look around while 

they wait. “Understanding how this space can be utilised is 

key. Branding in this area is crucial, so use it to highlight 

any current special offers or competitions you are running.” 

adds Annissa. 

And the staff you employ at reception are as important as the 

physical space. Susan Hackett, owner of Ravens Hair Salon in 

Limerick, has always believed that a good front of house team 

will help forge successful salon-client relationships. 

“Your receptionist needs to indicate to the client they are 

here to help them, every step of the way,” she says. “They 

should play a role in directing the client to the right person for 

the job – matching up someone with curly hair with the curly 

hair specialist, for example. Your receptionist can help to build 

up the trust that is necessary to retain clients.” 

“They should reassure the client and facilitate the 

hairdresser from the beginning so they can provide a great 

experience,” Susan continues. “By keeping everything running 

smoothly they will maintain a great atmosphere that should 

run right through your salon.” 

And a good receptionist will be great at encouraging rebookings 

and making sure the positive experience continues 

long after the client has left the salon – which is invaluable for 

creating repeat customers. 

Susan adds: “Our receptionist handles follow-up emails 

to encourage people to come back and also sends out text 

reminders two days before appointments to help prevent 

no-shows. This works very well. Our receptionist also 

contributes posts on social media, which clients love – they see 

our online presence and want to be part of the Ravens tribe.” 

RISING STAR 

NAME Meg Doran 

AGE 23 

SALON Rustiq, Carlow 

WHY DID YOU WANT 

TO BE A HAIRDRESSER? 

My sister is five years older 

than me and she would go 

into a salon for some part-time 

work. On the days she couldn’t 

do it I would go instead – 

this was my introduction to 

hairdressing and I was about 

14. At school I enjoyed art and 

I’m interested in different types 

of colour. A blonde is more 

than just a blonde, everyone 

is unique. 

HIGHLIGHTS SO FAR? 

I went to the Alternative Hair 

Show in London and was so 

inspired that when I came 

home I entered the Trainee 

Creative Fantasy category 

at the IHF Hairdressing 

Championships. I did the hair 

and the outfit, using origami 

techniques and I came fourth. 

I also came fourth in the IHF 

Trainee Blowdry category, 

and came third in the Alfaparf 

Milano Fantastic Hairdresser 

Long Hair Stylist Award. 

I really like avant-garde work. 

It isn’t what you’d get asked 

for in the salon! 

WHERE DO YOU SEE 

YOURSELF IN 10 YEARS? 

I don’t see myself differently 

exactly – just bigger and 

better at what I do. I would 

love to travel more and 

keep on competing. Denise 

O’Neill, who owns Rustiq, 

is an inspiration to me, so 

are Bridget Haren and 

Sean Taaffe. These people 

have made their businesses 

successful and are known as 

amazing hairdressers. 

WHAT IS YOUR DREAM 

HAIRDRESSING GIG? 

I would love to work at London 

Fashion Week – creating my 

own work, putting my team 

together. Or go to New York 

and work on a showcase 

there. The atmosphere would 

be amazing, and I’d enjoy 

creating new trends and styles. 

22 


#CHedit 

LIFE 

LESSONS 

CLAIRE O’SULLIVAN, OWNER, 

CLAIRE’S HAIR SALON, WATERGRASSHILL, CO. CORK 

Enjoy your work. Try not to let the paperwork, bills, 

stock orders and all the mundane things dampen your 

passion. Take your time as a stylist to be excited about 

hair and have separate time to deal with the paperwork. 

The staff and clients will feel your passion and it will 

create positivity throughout your salon. 

Never stop learning! There isn’t a night that goes by 

when I am not looking at hair, beauty and fashion on 

some social media site! When I see a new hair trend I 

simply have to learn how to create it. We use Schwarzkopf 

Professional – its Essential Looks collections offer the 

most up-to-date trends we can bring to clients. When the 

time comes that a new look doesn’t make you want to 

learn about it, then it’s time to walk away. 

Regular clients = a steady business. Sometimes, when 

a business is going from strength to strength, the owner 

can forget about the clients who were there from the 

start. Each client should be treated the same as the day 

they first walked in the door. Never use the dreaded term 

“same again?” Even if you know they won’t change, they 

deserve a choice every time they visit your salon. 

Don’t be afraid to make mistakes. You can’t get 

anywhere without taking risks! Being creative is all 

about trying new things and this will sometimes lead to 

errors, so don’t beat yourself up about it, pull yourself 

back up and move on to the next challenge. Accept that 

as an owner and a person you will not always be right… 

but you can always be learning. 

Teamwork! Salon life is all about the team you have 

in place. One stylist does not make a salon. It’s about 

putting together a team that is happy, that works well 

together and brings specific individual skills. And it’s 

important to recognise life will move on, so will people in 

your team and that can be a positive thing, so embrace it. 

Change is good! 


23

Peter Mark Dundrum Town Centre with L’Oréal Professionnel’s 

Monica Teodoro (left) and Vogue Williams (right) 

L’ORÉ A L 

COLOUR 

TROPHY 

FULL spectrum 

The very best of Irish hairdressing came together to 

celebrate colour and creativity at the L’Oréal Colour 

Trophy Grand Final 2017. O’Reilly Hall in Dublin was 

the venue for the 51st fi nal, and it was packed out 

as host and TV star Vogue Williams took to the stage 

to introduce the awards’ judges – Siobhan Jones of 

Headmasters, Nathan Walker of Trevor Sorbie, Chris 

Williams of Rush, Alan Edwards of Alan Edwards and 

Guy Kremer of Guy Kremer. 

After a three course dinner the audience was treated 

to dazzling catwalk shows, jaw-dropping styling, 

slick video visuals and even a spot of beatboxing. 

And Creative HEAD Ireland was there to capture all 

the action… 


#LCTIRE17 

Guy Kremer 

Nathan Walker 

Alan Edwards 

Chris Williams 

Siobhan Jones 

Preen Hair & Beauty, Dublin 

Lisa Roe, The Space Academy, Dublin 


25

L’ORÉ A L 

COLOUR 

TROPHY 

EXPRESS yourself 

L’Oréal Professionnel presents: Expression of Colour by The Colour Collective was the result of the fusion of 

brilliant minds from a multitude of top Irish salons. It was directed by hairdressing legend Ian Brady of Cats, while 

Darcy’s, Black Amber, Davey Davey and The Edge Hair Design put their heads together and came up with a 

rainbow of colourful creations that proved Ireland to be a hothouse of hairdressing talent. 


#LCTIRE17 

Paul Davey of Davey Davey 


27

L’ORÉ A L 

COLOUR 

TROPHY 

BOOM 

Clap 

Super-stylists Paul Percival and Adam Reed of Percy & Reed, 

along with Ellenora Dean from the brand, took their unique vision 

of London street style to Dublin for a one night only exclusive. 

Inspired by subculture, they created an incredible runway show 

that was both beautiful and full of attitude. We were bowled over 

by the giant afros, woven lengths and never-ending ponytails – all 

set against live beatboxing and neon visuals. If you ever needed 

proof that hairdressing is at the cutting edge, then this was it… 


From left: Adam Reed, Ellenora Dean and Paul Percival 

#LCTIRE17 


29

Style Club South William Street, Dublin 


L’ORÉ A L 

COLOUR 

TROPHY 

RAISE 

YOUR 

Glass 

Of course, no matter how much talent is on display, 

there can only be a few winners. The judges 

selected Lisa Roe’s trend-forward creation as winner 

of the Star Award, Melo Yelo took home the Social 

and Personal Style Award and Preen Hair and 

Beauty snapped up the Men’s Image Award. 

But the biggest prize of all, the L’Oréal Colour Trophy 

Award, went to Peter Mark Dundrum Town Centre, 

for a perfectly soft holographic tone full of movement 

and shine. 

The Peter Mark team now gets to present the 

winning look at the International L’Oréal Professionnel 

Business Forum in Seville this October, as well as 

embark on a year full of exciting projects. We can’t 

wait to see how they do! 

Peter Mark Dundrum Town Centre’s winning look 


The Space Academy, Dublin 

#LCTIRE17 

AND THE WINNERS ARE… 

L’ORÉAL COLOUR TROPHY AWARD 

First Place – Peter Mark Dundrum Town Centre 

Second Place – Style Club South William St, Dublin 

Third Place – The Space Academy, Dublin 

L’ORÉAL MEN’S IMAGE AWARD 

First Place – Preen Hair and Beauty, Dublin 

Second Place – Callan & Co 

L’ORÉAL COLOUR TROPHY STAR AWARD 


SOCIAL AND PERSONAL STYLE AWARD 

Melo Yelo, Limerick 

Peter Mark Dundrum Town Centre 

Preen Hair and Beauty, Dublin 


31

2017 

FINALISTS 

ANNOUNCED 

TOP NAMES IN BEAUTY, FASHION, HAIR, PHOTOGRAPHY AND BUSINESS 

PORED OVER MOUNTAINS OF ENTRIES IN CREATIVE HEAD’S 2017 

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– OUR IRISH ENTRANTS – DID NOT DISAPPOINT! THE WAIT IS OVER, 

THE SCORES ARE IN – SO WHO MADE IT THROUGH? 

SUPREME TEAM 

Category sponsor 

EXCEPTIONAL STYLIST 

Category sponsor 

Occasions Hairdressing, Co. Kildare 

Davey Davey, Dublin 

Lloyds Hair, Waterford 

Dylan Bradshaw, Dublin 

Sugar Culture at Brown Sugar, Dublin 

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Bridget Haren, Bridget Haren Hair & Beauty 

Sarah Mason, Sarah Mason Professional 

Olive Tucker, House of Colour

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AN AMERICAN 

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35

Get your kit 

together 

Are your tools looking a bit tired? We’ve got the hottest innovations, coolest 

cutters and brilliant brushes for you – and some retail ideas, too! 

YOU KNOW THE old adage: a bad workman blames 

his tools… but a good one can use them to create 

wonderful hair, boost retail and keep clients coming 

back. Nail this, and you’re onto a winner. 

Seen as the money-makers, scissors are often the 

most expensive piece of kit a hairdresser owns. 

“A good pair of scissors are not only a necessity but an 

investment for your career,” says Wilson McKeown, 

director at Scissor Lab. Poor quality or badly 

maintained blades can have an effect too, he adds: 

“They damage the hair shaft which can quickly lead 

to split ends, thus damaging your reputation. You also 

have to exert more force on the blades to use them, 

which can lead to RSI and carpal tunnel syndrome.” 

Scissors are for the salon – but brushes, dryers and 

stylers can help boost your retail potential. Use your 

client’s time in the salon chair as an opportunity to 

help them find the right tool to take home. Not only 

will this encourage sales, it will also build up the 

trust in your relationship and show off your honesty 

and expertise as a professional. “If you demo tools 

during the service the client is more likely to buy 

them,” explains Mark Woolley, founder of Electric 

Hairdressing and 2016 Most Wanted Business 

Thinker. “The most common problem is confidence 

so we encourage clients to have a go themselves.” 

If you’ve got the extra space, why not use it to 

promote your tools? “Create a Tool Bar,” suggests 

Zoë Vears, director of publicity for Salon Success. 

“Part play, part display, the key is to keep it simple.” 

Or if there’s not room to show off everything, how 

about just one hero product? “We have a Product 

of the Month displayed at the reception and we try 

to use it on as many clients as possible,” explains 

Chelsea Kearney, owner of Blown Away, Cork. 

Sharing your expertise by matching your client 

with the perfect tool can have a powerful effect on 

your business. “Salons that consult with clients 

on the benefits of taking home the right products 

will ultimately retain a much stronger client base,” 

says Ben Waring, sales manager for Cloud Nine 

Ireland and UK. “Each client’s hair is as unique as a 

fingerprint and it’s important we talk to them about 

using the perfect product at the right temperature 

for their hair. Clients spend so much in styling and 

colouring, so it’s key they understand aftercare.” 

36 

David Koma A/W17, 

courtesy of BaByliss PRO 


#Tools 

Keep your kit looking 

fresh and fab with this 

Unite Tool Bag, with 

a zip-off section for 

scissors and combs 

(€39), or travel 

in style with 

this Unite 

Rolling 

Case (€170) 

unitehair. 

co.uk 


37

Dry & 

style 

BaByliss PRO 

IF YOU’RE USING tools a lot, you need to think of you and your client’s health, 

an idea that’s behind the CurlBar by Hot Tools Professional. “It’s so much easier 

to create curls,” says 2016 Most Wanted Colour Expert, Robert Eaton. “It reduces 

a lot of the strain on my arms and is really lightweight.” 

“We’ve found that lighter appliances are favoured by clients as they don’t 

want to hold anything too heavy – especially when styling for a long time,” says 

Sharon Malcolm, founder of Sharon Malcolm Hairdressing. “The length of the 

power lead is also extremely important; a longer lead is better for both in-salon 

and at-home styling. For us, ghd ticks all the boxes.” 

Teaching clients how to use their tools correctly is also important, but take it 

easy – remember clients aren’t pros. “We let the client do a few easier sections 

and show them how to hold the L’Oréal Professionnel Steampod,” says Andrew 

Mulvenna, owner of Andrew Mulvenna in Belfast. 

For your kit bag 

Collexia’s new straightener 

has Nanosilver technology 

for super-swishy hair. 

RRP €115 

collexia.co.uk 

L’Oréal Professionnel’s 

Steampod is a gentler 

approach to heat styling. 

RRP €185 

lorealprofessionnel.co.uk 

It’s a first – the CurlBar by 

Hot Tools Professional is 

angled at 90 degrees! 

RRP €125 

nationalbeauty.ie 

The ghd Platinum Tropic Sky 

styler distributes heat evenly 

and has a vivid summer print. 

RRP €225 

ghdhair.com 

The Hot Tools Professional 

2,200W Compact Turbo Iconic 

Dryer won’t weigh you down! 

RRP €65 

nationalbeauty.ie 

From tight curls to loose 

waves – the Cloud Nine 

Curling Wand does it all. 

RRP €115 

cloudninehair.com 

This Joico styler has a tank to 

dispense K-Pak VapourFuel, 

to reconstruct while you style. 

RRP €160 

xpertpro.ie 

The BaByliss PRO Titanium 

Expression Deep Waver offers 

glamour and a frizz-free finish. 

RRP €84.99 

babylisspro.co.uk 

38 


#Tools 


The cutting edge 

NO TOOL IS more closely associated with hairdressing than scissors, but 

it’s important that you pick the right pair. “First, you should only deal with a 

reputable company or salesman you can trust,” says Wilson McKeown of Scissor 

Lab. “Second, don’t be afraid to ask questions. What type of metal are the 

scissors made from? What types of cutting do the scissors specialise in? Does 

the company supply an aftercare service for sharpening?” 

And don’t assume one-size-fits-all when it comes to scissors, as the wrong size 

won’t just impact your cutting – your health could be at risk, too. “The size, 

weight and design of the scissors can be determined only by you, but your 

scissors should really feel like an extension to your hand,” adds Wilson. 

Precision Inspired Gothic 

scissors are well balanced 

with a black Swarovski screw. 

Price €300 

scissorlab.com 

Hand-crafted from Japanese 

steel, the Akito X-10 is super 

slim for precision and comfort. 

Price €200 

akitoscissors.com 

The Togiya DSW offers 

complete control with a 

resizeable thumb hole. 

Price €600 

scissorlab.com 

The Glamtech Ultra combines 

ceramic and steel for accuracy 

in a rose gold finish. 

Price €230+VAT 

glamtech.co.uk 

Brush and finish 

A GOOD BRUSH can have a huge impact on your work, and is something 

most, if not all, of your clients will own. Introduce them to the right one and 

they’ll keep up your good work at home. “Tangled, knotted hair is a big problem 

with clients, especially after shampooing at home,” says stylist and colour 

specialist Laura Cathcart of Zeba South William Street. “If clients are using 

the wrong tools they are eventually going to end up causing breakage.” But the 

latest innovations can help them to keep their hair in top condition. “Clients are 

amazed with the comfort of Wet Brushes when we use them after shampooing 

in the salon,” adds Laura. “It’s good used on wet tangled hair but also doubles 

up as a great brush for dry hair, whether it’s thick, fine or even curly.” 


Wet Brush 

The Tangle Teezer Blow- 

Styling Round Tools provides 

amazing lift and volume. 

RRP from €22.95 

tangleteezer.com 

TLC brushes are infused with 

ions to ensure a smooth finish 

– check out the Back Comber. 

RRP €3.95 

xpertpro.ie 

These ceramic brushes from 

Moroccanoil cut drying time 

while reducing static. 

RRP from €14.85 

xpertpro.ie 

The Stylist Intro Kit from Wet 

Brush contains everything for 

the perfectly smooth blowout. 

Price €83.96 

thewetbrush.com 


39

SUPER 

POWER 

BLACK AND SILVER AND PACKED WITH MODERN TECHNOLOGY, 

SCHWARZKOPF PROFESSIONAL’S OSiS+ SESSION 

LABEL RANGE HAS BEEN UPGRADED 

OSiS+ SESSION LABEL 

has gone bionic. It’s the 

collection you love made 

even better – and with 

four new products to boot. 

The futuristic collection 

is wrapped in sleek black 

and silver packaging, 

reflecting the cutting-edge 

technology within. 

The formulas are 

weightless but volumising, 

strong but flexible and 

texturising without 

being overloading. 

The range includes 

favourites such as the Salt 

Spray for a worn-in surfer 

look, and the Volumising 

Mousse for a burst of 

body. The Moulding Paste 

can be reworked into any 

shape you want, and the 

Super Dry hairsprays 

come in Flex and Fix 

for two different levels of 

hold. And then there are 

the four recent additions… 


“THIS RANGE IS PERFECT FOR CREATING THIS SEASON’S 

MOST COVETED CATWALK LOOKS AND FINISHES. 

WHETHER IT’S TEXTURE AND MATTE UNDONE LOOKS, 

CURL, MOVEMENT OR FULL-BODIED VOLUME WITH 

TEXTURE, ALL OF THE PRODUCTS GIVE THESE MUST-HAVE 

STYLES THE ON-TREND, NATURAL-LOOKING EDGE” 

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GLOBAL STYLING AND OSIS+ AMBASSADOR 


MEET THE 

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Miracle 15 has, you’ve 

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For a raw, lived-in look, 

Coal Putty is infused 

with charcoal. Create 

medium hold, matte 

styles without oiliness – 

your male clients 

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Crystal Gel contains 

real crystal rock 

extract, which provides 

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strong hold while 

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feeling dry. 

Powder Cloud is 

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ensures the right dose. 

To find out more about Schwarzkopf Professional, call 01 4046424 or visit schwarzkopf-professional.ie 

CREATIVE HEAD IRELAND 41

HASHTAG HEROES 

WE GET THE #REALTALK FROM THREE SALONS #WINNING ON SOCIAL MEDIA 

LLOYDS HAIR GROUP 

@LLOYDS.HAIR 

FACEBOOK LIKES 27K 

INSTAGRAM FOLLOWERS 7K 

OWNER DANIELLE KENNEDY 

“WE SET UP OUR Facebook page five years ago after we 

bought our salon, so we were a bit behind in terms of social 

media for a while – it’s been a slow, organic build. Facebook 

has always been very popular for us as we could put across 

the salon’s personality on it, but now social media is changing 

so we have switched our main focus from Facebook to 

Instagram. Unless you are sponsoring a post on Facebook, 

very few followers will see it, so you have to have a budget for 

your Facebook page. 

“It is not easy to gain followers on Instagram – you have 

to have great posts but you also have to put a lot of time and 

effort into getting the right hashtags and searching other 

posts to like and comment on. In the next year, Instagram will 

start moving towards the Facebook model of paying for your 

followers to see posts, so you need to make the most out it and 

build it while it’s free… and then it might be time to move on 

to the next big thing! 

“We mostly post hair pictures but we have also built our 

following by being able to get our personality and team spirit 

across, so we post a lot about the team, too. I get staff to send 

me about 20 pictures of each client – I usually need that mix 

of the 20 to get one really good image. Find the perfect spot 

in your salon for taking pictures – it needs to have warm and 

cool light so that it shows hair colour correctly. As for editing 

your pictures… don’t! Just crop, collage or mirror. 

“I keep captions simple and leave the pictures to speak for 

themselves, but we do have a list of hashtags that we use on 

every post – #lloyds #lloydshair #lloydslife #hair #hairsalon 

– and then will add appropriate hashtags for each image. 

We reply to all messages within few hours and like and 

comment on anything we are tagged in. I’d also recommend 

deleting anything that doesn’t get much interest. Every few 

months I go through our Instagram and Facebook and delete 

old pictures that no longer reflect the brand.” 


ZERO ONE, GREYSTONES CO. WICKLOW 

@ZEROONESALON 

FACEBOOK LIKES 26K 

INSTAGRAM FOLLOWERS 14K 

SOCIAL MEDIA ACCOUNT MANAGER STEPHEN MCCANN 

NINE ZERO ONE 

SALON, WEST 

HOLLYWOOD 

@NINEZEROONE 

FACEBOOK LIKES: 15K 

INSTAGRAM FOLLOWERS: 230K 

CO-FOUNDERS: 

NIKKI LEE AND RIAWNA CAPRI 

TIME IT RIGHT 

“There is a fine line between posting 

too little and too much. You need to 

be present on people’s feeds, but if 

you post too frequently then people 

will get sick of it – seeing six or seven 

posts in a row is a no-no. Evenings 

are usually best, when people are 

bored at home and on their phones, 

although remember that people are 

often out on Fridays and Saturdays, 

and have a lie-in on Sundays.” 

SHOW OFF YOUR STRENGTHS 

“Our salon specialises in extensions, 

so our social media reflects this. We 

often post ‘before and after’ pictures, 

as people like to see this kind of 

drastic transformation and know that 

they are going to the best place for 

this service. We show pictures of our 

clip-ins as well, so they can see what 

options are possible before they even 

set foot in the salon.” 

THINK ABOUT INTERIORS 

“We are a luxury salon, with lots of 

gold, wooden floors and chandeliers. 

This means that people want to be 

seen there, so they’ll take pictures for 

social media and do the hard work for 

you. We have a window that opens out 

onto the beach and gives lovely light. 

There’s also a wall with our branding 

on it, that people can take photos in 

front of it like the Oscars!” 

WORK WITH INFLUENCERS 

“We often repost photos from 

influencers who come into the salon. 

They are professionals when it comes 

to perfecting their shots – they can 

put in the time and effort to edit 

photos and they often have gadgets 

like ring lights to improve them so 

they look amazing. By reposting their 

photos you can engage with your 

target audience, and when people see 

bloggers with their pictures taken at 

Zero One, it’s enticing.” 

DARE TO BE DIFFERENT 

“Social media is always changing 

so you have to be one step ahead 

of the curve. Try new ways to promote 

your salon, don’t just do what 

everyone else does. Always be creative 

and you’ll reach new audiences.” 

1 Don’t make your account private – let 

everyone see your work. 

2 Put your location, contact details and so on 

in your bio. 

3 Your username is very important – people 

must be able to find you! 

4 Showcase your personality. 

5 Make sure all the team is on same page 

aesthetically so you can promote everyone. 

6 You’ll need consistency in your imagery – 

the lighting, the background wall and 

so on. Invest in a ring light, you don’t 

want shadows! 

7 Use Snapchat and Instagram Stories for 

‘messy stuff’ – mixing colours and so on. 

Keep it beautiful for Instagram. 

8 Hashtags are the new Google. What would 

someone search for? Don’t just write ‘hair’! 

Tag companies you’re involved with and 

hopefully they’ll repost you. We always 

tag Unite! 

9 Don’t worry about likes – they don’t get you 

money, clients do. Make it beautiful! 

As revealed at Unite Global Session 2016 


43

44 


LAND OF ICE 

AND SNOW 

ANGELO SEMINARA’S COLLECTION FOR GREAT LENGTHS, EMOTIONS, TAKES INSPIRATION 

FROM THE EVER-SHIFTING GLACIAL LANDSCAPES OF ICELAND TO CREATE A DREAM-LIKE 

WORLD OF TEXTURE AND COLOUR 

PHOTOGRAPHY BY ANDREW O’TOOLE 


45

46 


HAIR Angelo Seminara using Davines, with hair extensions by Great Lengths. STYLING Niccolò Torelli. MAKE-UP Daniel Kolaric. 


47

48 


Poison 

arrow 

Nouvelle Réal, the latest collection 

from Stafford Hair in Belfast, is dark, 

dramatic and a little bit dangerous 

PHOTOGRAPHY BY LEE MITCHELL 


49

50 


HAIR Paul Stafford and Amy Cartwright. COLOUR Aidan Bradley. STYLING Sara O’Neill. MAKE-UP DJ Griffin. PRODUCTS Alfaparf Milano. 


51

Scene 

THE HOTTEST EVENTS AROUND – GET YOURSELF SCENE! 

Atomium 

Ciaran O’Sullivan 

Atomic 

HELD NEXT TO the iconic Atomium building in Brussels (one heck 

of a place for an American Crew press conference), Wayne Lloyd 

Hair’s Ciaran O’Sullivan was competing for Ireland in the All Star 

Challenge at the Revlon Professional Style Masters Show. More than 

3,500 guests were treated to spellbinding presentations from Revlon 

Professional as well as the announcement of the global winners. There 

was the Havana-inspired Shape-a-Porter, Amazon-inspired Orofluido 

and new launch Double or Nothing, as well as exceptional grooming 

from American Crew that celebrated morning shave routines. Revlon 

Professional’s international artistic and education director, Miguel 

García Cortado, also introduced a breath-taking section dedicated 

to “the dreamers”, soundtracked by songs from La La Land. Then 

the moments of truth… The UK’s Taylor Taylor Barbers’ Adam Mir 

was named the American Crew All Star Challenge global winner 

by American Crew founder David Raccuglia, taking home a cash 

prize of $10,000 (€8,760). Then it was onto the global final of Revlon 

Professional’s Style Masters, which the UK’s Anne Veck won in 2016. 

She was on stage with the global finalists – including salon colleague 

Emmanuel Esteban representing the UK – to present their intricate, 

unique avant-garde models. This year Germany took home the overall 

prize, France won best commercial look; Spain scooped best live 

execution and Poland landed the Young Talent prize. 

52 


Miguel Garcia Cortado 

Anne Veck 

The overall winner, 

Anne Talley, Germany 

The overall winner, 

Anne Talley, Germany 


53

Chris King 

Deric Hartigan 

Bright 

STARS 

Valerie Patterson 

FINALISTS AND VIP guests flocked to the sumptuous 

settings of Fade Street Social in Dublin for the Great Lengths 

Ireland Awards, including Creative HEAD Ireland editor Anna 

Samson, who also helped to judge the competition. Extensions 

experts from all over the country arrived at the venue to enjoy 

glasses of fizz and a three course meal before the awards got 

underway. TV3 presenter Deric Hartigan hosted the afternoon, 

and Chris King, director of Great Lengths, dished out awards 

and champagne to the deserving winners. Guests included 

models Lynn Kelly and Alannah Beirne, blogger Sarah 

Hanrahan, radio presenter Rebecca McKinney, and model Holly 

Carpenter, who was also a judge for the awards. “It has been a 

delight to host the awards in Ireland,” said Chris. “There are 

so many talented stylists here and we are so happy to have the 

chance to reward them. Past entries and winners have blown us 

away and this year was no exception. We hope that the winners 

go on to reap the business benefits that this accolade will 

hopefully bring them.” 

54 


Anne-Marie Hoare Niamh Kennedy 

Laura Francis 

Chelsea Kearney 

Emma Leung 

And the winners are… 

LENGTH Chelsea Kearney, 

Blown Away, Cork 

VOLUME Laura Francis, 

Hession Hairdressing, Clontarf, 

Co. Dublin 

COLOUR Anne-Marie Hoare, 

Ceira Lambert Hair Consultancy, 

Shankill, Co. Dublin 

BRIDAL CREATION Niamh Kennedy, 

Willow Hair Boutique, Waterford 

AVANT-GARDE CREATION 

Emma Leung, 

Kelly Leung Hair Design, 

Malahide, Co. Dublin. 

THE GREAT LENGTHS TROPHY 

IN EXTENSION EXCELLENCE 

Valerie Patterson, 

Cowboys and Angels, Dublin 


55

Club 

MED 

SUN, SEA… SARDINIA! The sun-drenched Italian island 

was home to nearly 800 hairdressers from 24 countries, 

who congregated at the luxury Forte Village resort for Paul 

Mitchell’s second annual Global Gathering. A fun-filled, 

creativity-fuelled merging of education and inspiration, 

it went down a storm with attendees, who immersed 

themselves in specially crafted workshops, business 

coaching classes and live stage demos and presentations 

from Paul Mitchell master artists, including the UK’s Vicky 

Panting and James Davies and global editorial and digital 

director Lucie Doughty. Highlights included a session with 

sales and marketing vice-president Jason Yates on the ‘six 

economies of the salon’; business coach Antony Whitaker’s 

talk about Generation Z and new consumer expectations; 

and main stage appearances by global artistic and business 

director, Robert Cromeans. Exciting revelations included the 

launch of Paul Mitchell’s ‘electric youth’ styling collection 

Neon, and in-salon colour treatment Color Craft, and a 

representation of 10 of the world’s most iconic brands 

translated into hair, beauty and fashion. 

HE’S THE MAN Hair legend John 

Paul DeJoria strikes a pose with 

Creative HEAD’s Joanna Andersen 

56 


Stephanie Kocielski 

Robert Cromeans 

Lucie Doughty 

Angus Mitchell 


57

Beautiful blondes are our 

thing here at Kopper 

So much fun recording Facebook Live 

tutorials with super-cool lifestyle blogger 

@leanmeanmomma 

It started as a Snapchat rant but 

now New Hair Revolution has 

fast developed a huge following! 

My double page spread 

in Xposé magazine 

In the 

frame 

Sabrina Hill (@superstylesabby), owner of Kopper 

Hair in Glanmire, Co. Cork, snaps away… 

Some of the gorgeous work 

created by our team ! 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

When you vanish that yellow 

brass with a little help from 

Alfaparf Milano and Olaplex 

Hands up who loves 

rose-toned balayage... we do! 

Enjoyed The Fantastic 

Hairdresser in Dublin with 

the legendary Sophia Hilton 

When hairdressers support 

other hairdressers, we can 

take over the world! 

58 

Alfaparf Milano babes 

on tour! Fun times when 

hairdressers get together 

So excited to open 

Kopper's Glanmire Salon 

after our revamp! 

Amazing Alfaparf Milano show 

in Dubrovnik, Croatia, showcasing 

some inspiring European stylists 


BECAUSE GOOD FRIENDS 

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2 0 16 

www.alfaparfmilano.com

Creative HEAD Ireland July/August 2017

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