QHA Review - September 2017

NEWS
KENO’S NEW KWIKPIK GIVES CUSTOMERS A
SIMPLER, MORE EXCITING WAY TO PLAY
QHA REVIEW | 08
Keno has launched an exciting new way to play Keno
Classic in Queensland, making it simpler than ever for
hotel customers to play and, most importantly, giving
them more chances to win on their favourite pub game.
Since 28 August, the brand new Kwikpik has been
available in all Keno hotels across Queensland.
With new Kwikpik, there’s no need for customers to
pick numbers, they can simply grab a ticket, sit back,
relax, and watch the Keno game screen.
The revamped Kwikpik gives players more chances
to win on a single ticket through offering multiple
combinations of randomly selected numbers in a single
or multiple game selection.
While appealing to a wide audience, Kwikpik aims to
reinvigorate infrequent or new Keno players by driving
the key message ‘easier than ever’.
Keno’s Queensland Sales Manager, Brian Laws,
explained that new Kwikpik provides an easy random
selection entry to the Keno draw with a higher
chance to win a prize, without having to purchase
multiple tickets.
“The new Kwikpik’s combination random number
selection feature makes playing Keno so simple,
and even more exciting to play because it provides
customers with more chances of winning on a single
game,” Laws said.
“Customers can easily try the new Kwikpik without
making any changes to their playing behaviour.
“It’s just a really simple way to play Keno, especially for
customers who haven’t played before or haven’t played
in a while.”
Customers can still play in the same way as they have
always played Kwikpik in Keno Classic – by simply
purchasing their ticket using the Keno Touch machine or
asking for a Kwikpik ticket at the cashier.
On the Keno Touch, there are six pre-packaged
Kwikpiks. Customers’ numbers are auto-selected,
meaning less time at the terminal and more time playing.
“Kwikpik is just another example of Keno providing the
best in products and innovation to make playing the
game that customers love even more fun,” Laws said.
Hotel venues will have point of sale marketing collateral
and 15 second KDS ads in between games to alert their
customers to the new Kwikpik.
For more information about Keno Kwikpik, head to
keno.com.au or contact your Keno Sales Executive.