Creative HEAD Christmas 2017

In print•online•everywhere! 

£4.50 CHRISTMAS 2017 

TAKE BACK CONTROL

CREATIVE HEAD ADVERTORIAL 

GET THE POWER 

CLIENTS CRAVE MODERN, WEARABLE STYLES THEY CAN RECREATE AT HOME... 

STYLISTS CONSTANTLY STRIVE TO DELIVER LASTING NEW LOOKS CLIENTS WILL 

LOVE... CLOUD NINE IS THE ANSWER TO EVERYBODY’S PRAYERS! 

Cloud Nine’s portfolio of electrical tools deliver beautiful, natural-looking results 

on multiple hair types designed to minimise damage and improve condition, so 

the power to master effortlessly awesome ’dos and visibly healthier hair is yours 

to harness. And with party season upon us, what better time to put the tools 

to the test? Cue four models, a team of Cloud Nine Style Ambassadors and a 

kit bag of ground-breaking Cloud Nine appliances. The result? A collection of 

cool, easy-going, effortlessly beautiful looks that will take you (and her) to styling 

seventh heaven.

FAUX BOB 

LIVED-IN, VERSATILE 

AND WITH A BEAUTIFUL 

BRUSHED TEXTURE, 

THIS FAUX BOB HAS 

AN AIRY LIGHTNESS 

THE EXPERIMENTALIST 

THIS CLOUD NINE GIRL LOVES TO BE DIFFERENT, BUT HER 

BOLDER, BRAVER LOOKS ALWAYS HAVE A SOFT TOUCH

DUAL KNOT 

A MORE EDITORIAL 

FEEL, THE SOFT TEXTURE 

OF THIS LOOK MAKES IT 

RELATABLE TO REAL GIRLS 

CREATIVE HEAD ADVERTORIAL

STRAIGHT UP 

A FRESH, CONTEMPORARY TAKE ON 

STRAIGHT HAIR – WITH A COOL, YOUNG 

FEEL AND LOTS OF MOVEMENT. ANY 

GIRL CAN WEAR IT! 

THE TOMBOY 

THIS CLOUD NINE GIRL HAS A CUTE TOMBOY VIBE, BUT 

HER RAW-TEXTURED LOOKS ARE FUSED WITH FEMININITY

SHOW PONY 

LOTS OF MOVEMENT, 

TEXTURE AND BOUNCE ON 

TOP CONTRASTED WITH 

SLEEKNESS THROUGH THE 

SIDE – THIS PONY’S ALL 

DRESSED UP! 


CLOUD NINE TOOLS 

ARE KINDER TO HAIR, 

LOCKING IN MOISTURE 

AND MINIMISING 

DAMAGE, LEAVING IT 

SUPER-SHINY AND FULL 

OF HEALTH

GRITTY BRAID 

FUSING THE BEAUTY OF A 

BRAID WITH A GRITTY, MORE 

MODERN TEXTURE 

EVERY CLOUD NINE TOOL 

IS EQUIPPED WITH SMART 

TECHNOLOGY; INTELLIGENT 

FUNCTIONALITY MAINTAINS 

A STEADY STYLING 

TEMPERATURE

BRUSHED CURL 

WITH A STUDIO 54 VIBE, BIG 

CURLS ARE BROUGHT UP- 

TO-DATE WITH MASSES OF 

ALTERNATING TEXTURES 


THE WAVY BABY 

SHE MAY ROCK BIG CURLS, BUT THIS CLOUD NINE 

GIRL NEEDS DELICATE STYLE ACCENTS

ANTI-WAVE 

LIVED IN, UNDONE AND WEARABLE, 

WE LOVE THE NOT-TOO-WAVY-WAVE 

THE CHAMELEON 

SOFT AND CAREFREE ONE DAY – STRONG AND FREE-SPIRITED 

THE NEXT. THIS CLOUD NINE GIRL LIKES TO CHANGE IT UP! 

CLOUD NINE’S MIX OF SMART TECH, 

CERAMIC TECH, SMOOTH SURFACES AND 

ADVANCED TEMPERATURE CONTROL 

MEANS NO PULL OR DRAG

INFINITY BRAID 

COMBINES THE STRENGTH AND 

TECHNIQUE OF BRAIDING, WITH 

SOFTNESS THROUGH THE MID- 

LENGTHS, ENDS AND AROUND 

THE FACE 

Photography Jon Baker. Reportage photography Sarah Seal. Hair Angel Montague Sayers, Jodie Austen, James Earnshaw, Mahfair Goknil and Stacey McCormack for Cloud Nine. 

Make-up Alex Jones using Katherine Daniels Cosmetics and Code Beautiful. Fashion Alexandra Bickerdike assisted by Devante Daley. Special thanks to Alix, JW Anderson, Barrus, 

Jenny Bird, Emma Charles, Brunello Cucinelli, Falke, Kurt Geiger, Halston Heritage, Jacquemus, Stella McCartney, Pilgrim, Fausto Puglisi, Soul, Theory, Tibi, Topshop and Wolford 

CREATIVE HEAD ADVERTORIAL

MEET THE 

FIVE FABULOUS CLOUD NINE AMBASSADORS WENT THROUGH A 

TOUGH AUDITION PROCESS TO GET THIS GIG. LET’S MEET THEM! 

ANGEL MONTAGUE SAYERS 

SHOOT TEAM LEAD AND CLOUD NINE UK CREATIVE AMBASSADOR 

Growing up in this industry gave me an obsession with hair 

from a young age, and I was desperate to get started with my 

apprenticeship at The Sally Montague Hair Group. Shortly after 

graduating I furthered my education at the Sassoon Academy and 

from there I started assisting, which introduced me to the session 

world. I relocated to Dubai to boost my portfolio, and shot for 

magazines including Elle, Stylist and Harper’s Bazaar, and brands 

such as Dior and Chanel. But I missed hairdressing at home, so I 

moved back in July and I’m now art director at Sally Montague. 

I’ve been working closely with Cloud Nine for seven years – its 

innovation within the luxury hair tool market has revolutionised the 

way we style hair – and it’s amazing to be part of. 

“THE NEW CURLING WAND BY CLOUD 

NINE IS A KIT BAG MUST HAVE FOR ME, 

WHETHER I’M WORKING IN THE STUDIO, 

BACKSTAGE OF IN THE SALON – I’M 

RARELY SEEN WITHOUT IT!” 

ANGEL

STYLISTS 


STACEY MCCORMACK 

CLOUD NINE STYLE AMBASSADOR 

I’m the creative director and owner of Modello Hair and 

Beauty Salon near Edinburgh, and this is where I spend 

most of my time. The other side of my job is having the 

opportunity to work with premium professional brand 

Cloud Nine – I became an ambassador three years ago 

and since then I have enjoyed so many opportunities, 

from photoshoots and international work to attending 

award ceremonies and assisting backstage at London 

Fashion Week. I also deliver in-salon session education all 

over the UK. 

“I LOVE THE WIDE IRON 

– IT’S QUICK AND EASY 

TO USE AND IS SO GOOD 

FOR CREATING BEND AND 

SHAPE IN LONGER HAIR. THE 

MINERAL-INFUSED PLATES 

CREATE SUCH HIGH SHINE 

AND I CAN USE IT ON EVERY 

HAIR TYPE” 

STACEY

MEET THE STYLISTS 

JAMES EARNSHAW 


As creative director of Francesco Group 

every day is different, which I love. 

I could be doing anything from delivering 

education or working with a celebrity to 

running my column or shooting editorial for 

a magazine. I would say I am best known 

for creating cool, effortless, sexy hair, which 

fits perfectly with Cloud Nine. I have 

been working with the brand for five 

years now, delivering education, styling 

backstage at London Fashion Week, 

presenting on stage at trade press shows 

and filming photographic and video 

campaign content. I am really passionate 

about Cloud Nine, so to work on this shoot 

has been incredible. 

“MY FAVOURITE CLOUD NINE 

PRODUCT IS THE CURLING 

WAND; IT’S THE PERFECT SIZE 

FOR ANY LENGTH OF HAIR, 

AND JUST BY VARYING THE 

WAY YOU USE IT, YOU CAN 

ACHIEVE SO MANY LOOKS” 

JAMES

MAHFAIR GOKNIL 


I am a stylist at Hari’s Hairdressers in 

Chelsea and I also work as a freelance 

stylist for a digital concierge beauty 

company called RUUBY. Cloud Nine has 

provided me with great opportunities 

and the most satisfying part of my 

job is making clients feel great about 

themselves. I infl uence my clients through 

my services and skills and update their 

image, which builds their confi dence. 


JODIE AUSTEN 


As well as looking after my clients at 

The Peachy Studio, I am a session 

hair artist and educator, which 

means I travel across the UK and 

Europe to educate in salon and 

at events, and style hair for shoots, 

catwalks and campaigns. I am 

passionate about healthy, beautiful 

hair, and I like to get creative and 

push boundaries. But for every style 

I produce I ensure my model or 

client’s hair is being looked after – 

which is why I work with Cloud Nine. 

“ONE OF MY FAVOURITE TOOLS 

IS THE ORIGINAL IRON. IT 

ALLOWS ME TO CREATE LOOSE 

OR TIGHT WAVES, CURLS OR 

STRAIGHT LOOKS AND THE HAIR 

IS ALWAYS SMOOTH AND SLEEK” 

MAHFAIR 

“THE ORIGINAL WAND IS 

AN ESSENTIAL TOOL – IT IS 

RIDICULOUSLY VERSATILE, 

ENABLING ME TO CREATE 

THE MOST UNIQUE FINISHES, 

FROM POLISHING FLYAWAYS 

TO DEFINING TEXTURES” 

JODIE

9 OUT OF 10 

PEOPLE WHO 

SWITCHED 

P R E F E R 

CLOUD NINE* 

HOT SHOTS 

YOU AND YOUR CLIENTS DEMAND THE BEST, AND THE BEST 

YOU SHALL GET. MEET THE TOOLS BEHIND THE LOOKS! 

*Taken from a recent independent survey of 500 people

THE WIDE IRON 

THE TAMER 

Controls and styles the thickest and most unruly 

of hair types 

THE ORIGINAL IRON 

THE AWARD WINNER 

Delivers fi rst-class results, thanks to temperature controlled, 

mineral-coated ceramic plates 


THE TOUCH IRON 

THE WORLD’S FIRST 

Button-free and super-fast, heats up automatically 

and in an instant 

THE MICRO IRON 

THE LITTLE MIRACLE 

Ideal for styling short hair, tight curls 

and fringes 

THE ORIGINAL WAND 

THE MAGIC CHARM 

With a tapered barrel, this is perfect for fashioning 

tight curls and soft waves 

THE CURLING WAND 

THE NEW STAR 

Easy to use, and super smooth, it’s perfect for creating every 

size and type of wave and curl 

THE WAVING WAND 

THE BIG ONE 

A long, wide barrel and superior temperature control makes 

this a top pick for shaping loose waves and smooth curls 

THE AIRSHOT AND DIFFUSER 

THE SUPERPOWER 

Tourmaline and vitamin-infused ceramic heating elements 

care for hair and anti-static tech promotes sleeker results 

To view the complete Cloud Nine collection visit cloudninehair.com. 

For stockist enquiries call 0845 2003563

INTO THE BLISS 

GET MORE ONLINE – VISIT CREATIVEHEADMAG.COM/EDUCATION 

EXCLUSIVE VIDEO STYLING STEP-BY-STEPS 

MORE SHOOT IMAGERY 

MORE ABOUT CLOUD NINE 

PLUS! THE CHANCE TO WIN A GIFT OF GOLD ORIGINAL IRON GIFT SET

GET THE GOLDEN TOUCH 

THE STYLISTS SECRET. 

MASTER THE ART OF EFFORTLESS STYLING 

WITH THE GIFT OF GOLD THIS CHRISTMAS. 

Your Hair, Your Heat, Your Style. 

www.cloudninehair.com 

FOR PROFESSIONAL ENQUIRIES, PLEASE EMAIL STYLIST@CLOUDNINEHAIR.COM

NEW 

REVLON PROFESSIONAL ® PRESENTS 

PATENT 

PENDING 

BLONDERFUL TM 

POWDERS 

Go as blonde as you want with our new highlighting range. 

Formulated with PLEXFORCE , it helps to preserve 

the hair’s structural bonds and provides maximum protection 

during the lightening service. 

The perfect option for reducing breakage 1 and ensuring the 

greatest respect for the hair’s integrity without the need to 

include additional products in the lightening mix. 

1. Anti-breakage Test by Multiple Combing vs traditional highlighting services 

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO 

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM 

REVEALING BEAUTY

THE POWER OF PLEXFORCE TM TM 

INSIDE 

Follow us 

@revlonprofessionaluk

© 2017 Beautyge Brands USA, Inc. All Rights Reserved. 

GLOBAL CHAMPION AWARD $10,000

A CUT ABOVE 

Be a part of the most important men’s styling and grooming 

competition in the world. Enter today and 

get the opportunity to take your career global. 

Win Global All Star Challenge and receive: 

• $10,000 (USD) Cash Prize 

• American Crew All-Star Challenge trophy 

• Global press coverage 

UK & Ireland Winners receive: 

• Each receive cash prize of £500 

• 3 day mentoring programme with 

an American Crew All Star 

• American Crew toolkit 

UK & Ireland Runners Up receive: 

• 1 day course of your choice 

Open for entries until 28th February 2018 

2017 All-Star Challenge 

Global Champion, Adam Mir, UK 

For more information and to enter visit 

americancrew.com/allstarchallenge 

Follow @americancrewuk 

UK FINALISTS EVENT 

12th MARCH 2018, LONDON

WWW.DAVINES.COM 

WWW.FACEBOOK.COM/DAVINESOFFICIAL

What is art if not a state of being? 

MASK WITH VIBRACHROM TM 

IS THE NEW COLOUR CONDITIONING SYSTEM 

THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR 

THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES 

TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES 

IN COSMETICS AND TEXTILES.

WWW.DAVINES.COM 

WWW.FACEBOOK.COM/DAVINESOFFICIAL

FOR MORE INFORMATION 

REGARDING DAVINES 

PLEASE CONTACT: 

INFOUK@DAVINES.IT OR 02033015449 

FOR US SUSTAINABILITY DEALS WITH THE RESPONSIBILITY WE OWE 

TO OURSELVES AND THE WORLD IN WHICH WE LIVE. 

ESSENTIAL HAIRCARE USES RENEWABLE ENERGY 

AND CARBON-NEUTRAL PACKAGING TO OFFSET CARBON DIOXIDE 

EMISSIONS THROUGH REFORESTATION IN MADAGASCAR.

#BigUpYourHair 

Introducing our brand new 

BACK-COMBING HAIRBRUSH 

Simple to use and delivers unbelievable volume instantly 

Its dual action technique gently compacts the hair building volume and texture. 

For more information please email sales@tangleteezer.com or call 020 7738 4458 

tangleteezer.com 

#BigUpYourHair

New Limited Edition Glitter Gem Compact Styler detangling hairbrush 

Detangles, smooths and shines. 

Slip into your handbag for on-the-go touch ups. 

For more information please email sales@tangleteezer.com or call 020 7738 4458 


#JustAddGlitter

S E S S I O N 

TO 

SALON 

SINCE 1959

ICONIC 

YEARS 

of COLOUR 

Find out more 

www.crazycolor.co.uk

Oro Vision 1980 Hair by Eclipse London Photo: David Moores

Editor’s letter 

88 

30 

100 

Vats of Berocca and comfy shoes at the ready… IT’S 

CHRRIIISTMAAASS! Which means l-o-n-g hours in the salon to 

get your clients party-ready and festive fabulous! We have a brilliant 

three-point power plan for those 24-Hour Party People that you need to 

check out (your sanity demands it, from page 73), which is just the start of 

our yuletide special to get you ready and your retail business red hot! Because 

we’re all about futureproofing your salon, we’ve also looked ahead at January 

too, when it might get a little quiet; so read up on suggestions from other salons 

on how to keep the New Year ticking over nicely (page 32). And because it’s 

Christmas and we’re in a giving mood, we have Joel Hyland, front of house host 

from Most Wanted Best Salon Experience winner Not Another Salon, sharing his 

incredible insight on creating those warm and fuzzy client relationships (page 

68). It involves Jackie Stallone – you just HAVE to read it! From everyone at 

Creative HEAD, we wish you a Merry Christmas, and a fabulous New Year. 

See you in 2018! 

Amanda Nottage 

Editor 

JOIN US! 

Listen up! If you missed The 

Coterie: Guido + Josh last 

month, fret not. There’s a heap 

of post-event content live at 

creativeheadmag.com 

right now – including an 

exclusive podcast from the 

night. Download and enjoy! 

The Coterie’s fi nal event of 

the year takes place on 

13 November in Leeds with 

The It List It Guy 2017 

Ky Wilson and session 

hairdresser Samantha 

Hillerby – we can’t wait! 

And roll up, roll up, for our fi rst 

ever Creative HEAD Education 

Featured Artist LIVE event – hosted 

by Syd Hayes on 20 November. 

Play, create, experiment – get stuck 

in to a new interactive experience. 

It’s going to be epic! Visit 

creativeheadmag.com/events 

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015 

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial 

@creativeheadmag

Christmas 

WHAT’S INSIDE 

In print•online•everywhere! 

£4.50 CHRISTMAS 2017 

73 

24-HOUR PARTY PEOPLE 

Our top tips on how your salon 

can capitalise this Christmas 

68 

HELLO, RECEPTION... 

How to make your front 

of house sizzle, with Not 

Another Salon 

102 

SCENE 

Goldwell takes 

over Barcelona 

for Global Zoom 

TAKE BACK CONTROL 

ON THE COVER 

Hair by Angel 

Montague Sayers, 

Jodie Austen, James 

Earnshaw, Mahfair 

Goknil and Stacey 

McCormack for Cloud 

Nine. Photography 

by Jon Baker 

EDITOR 

AMANDA NOTTAGE 

DEPUTY EDITOR 

BETH DAVIE 

ART DIRECTOR 

NICK JABBAL 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 


creativeheadmagofficial 

@creativeheadmag

THREE CURLING MODES. 

ENDLESS STYLING POSSIBILITIES. 

AVAILABLE EXCLUSIVELY AT 

salon-services.com 0330 123 1907 in store 

STRICTLY TRADE ONLY

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

SAM MCKNIGHT 

TO HEADLINE 

HE’S AN IMAGE-MAKER, a trendsetter and 

Creative HEAD’s Most Wanted Hair Icon of 

2017 – and you have the chance to hear from 

the man himself at Salon Smart. 

Sam has spent more than four decades 

styling the hair of some of the most wellknown 

people on the planet, he’s the first 

hairdresser to exhibit at Somerset House and 

he’s launched a product range, Hair by Sam 

McKnight. Find out what gems of advice he’ll 

offer next March when the world’s busiest 

session stylist takes to the Salon Smart 

stage. Joanna Hansford, Larry King, Sally 

Montague, Brooks & Brooks, Simon Webster 

Hair, Linton & Mac and Ruffians are just some 

of the other red-hot names also announced in 

the line-up. Salon Smart is Creative HEAD’s 

annual business networking 

SALON SMART 

SPEAKER LARRY KING 

– SOUTH KENSINGTON 

SALON OWNER AND STYLIST 

TO CELEBRITIES INCLUDING 

DAVID GANDY – IS THE NEW 

AMBASSADOR FOR THE 

DYSON SUPERSONIC 

HAIRDRYER 

event and takes place 

at the Park Plaza 

Riverbank hotel in 

London on 25 and 

26 March. For a full 

list of speakers and 

to buy tickets, visit 

creativeheadmag.com/ 

salonsmart 

A get-together 

like no other 

CREATIVE HEAD UNITED its Class of 2017 at the fabulous annual 

Most Wanted and The It List awards winners’ dinner. London’s Balthazar 

restaurant was the setting for a sparkling evening of conversation, discussion 

and celebration, peppered with plenty of reminiscing about September’s 

awesome Grand Final. When dinner was finished, Creative HEAD editor, 

Amanda Nottage, grabbed the opportunity to probe our winners on key 

industry issues. The liveliest debate centred around the topic of hairdressing 

and social media (much to the frustration of It Guy Ky Wilson – “I want 

us to talk more about doing hair!”), but it was tales of lessons learned in 

training from The It List Rising Star Darcie Harvey, and comments from 

quadruple award-winner Sophia Hilton on her campaign to balance both 

staff expectations and those of Not Another Salon’s millennial clientele, that 

sparked a spontaneous round of applause from everyone around the table. 

Every so often a tool comes along that promises to 

revolutionise how you and your clients style hair – the 

BaByliss Perfect Curl did it a few years ago and the 

MKII promises to do it again. The new and improved 

Perfect Curl MKII still features auto curl technology, 

but now has three settings for 

corkscrews, ringlets or loose 

waves, ensuring the ultimate 

curl at the touch of a button. You 

can also select the temperature to minimise 

heat damage and choose the curl direction. RRP £160 

22 

CREATIVE HEAD

#CHedit 

Andreas Kurkowitz 

WELLA REVEALS COLOUR 

STAR AT TRENDVISION 

GERMAN SESSION COLOURIST Andreas Kurkowitz – who has worked with the likes 

of Vetements, Givenchy and Balenciaga – is the new global colour ambassador for Wella 

Professionals. His appointment was revealed during the International TrendVision Awards 

weekend, hosted in London. The event saw a British by Design opening show that celebrated 

the work of leading UK names such as Marc Antoni, D&J Ambrose, Sanrizz, Robert Eaton and 

HOB Academy. Sassoon colour legend Annie Humphreys received a lifetime achievement 

award, ahead of Sassoon Academy unveiling a stunning colour-led presentation. Patrick 

Cameron returned to host the main awards, with New Zealand taking home both the Color 

Vision and Creative Vision Platinum titles. 

WATCH behind the scenes 

videos at creativeheadmag.com! 

British by Design show 

MY months 

AHEAD 

What Christmas 

has in store for... 

GUY CHRISTIAN 

GUY CHRISTIAN SALONS 

We’re relocating after 10 

years on City Road in Cardiff 

to Capitol Shopping Centre, 

which is bittersweet as this 

was our inaugural salon. To 

mark 10 years in business, 

we’re running exclusive 

competitions 

for new and 

existing clients, 

as well as a 

raffle to win a 

free year 

of haircuts. 

ANDY HEASMAN 

RUSH 

As international creative 

director of RUSH, no two 

months are ever the same, 

but this month is set to be the 

most exciting yet as myself 

and the team get set to open 

the RUSH Academy in 

London’s Covent Garden. The 

RUSH Academy 

will share our 

philosophy with 

students and 

host an array 

of courses. 

FUTURE PERFECT 

THIS YEAR’S Alternative Hair Show 

raised a staggering £280,626 for the 

Fighting Leukaemia Fund, a charity set 

up by show organisers Tony and Maggie 

Rizzo to help support children suffering 

from the condition and their families. 

Now in its 35th year, the fundraising 

evening of artistry at London’s Royal 

Albert Hall saw 20 teams from across the 

globe each presenting a three-minute show 

inspired by the theme ‘Utopia’, as well as 

the annual International Visionary Awards 

being presented to some of the world’s 

most talented stylists, colourists and 

avant-garde specialists. 

ghd goes on an 

epic night shoot 

TWELVE HOURS, 10 stylists, 10 models 

and lots of incredible looks – ghd hosted 

a 12-hour shoot throughout the night to 

demonstrate the styling possibilities of its 

new Nocturne range. Taking place at the 

Crossrail Place Roof Gardens in Canary 

Wharf, it was an epic creative challenge: 

10 talented stylists were each assigned 

a model and given 12 hours to create 10 

different looks – resulting in an amazing 100 

images produced overnight. With no basins 

and limited time, the results showcased 

Nocturne’s limitless style repertoire. For all 

the action, visit creativeheadmag.com 

Christopher Booker, 

former global creative 

director at Vidal 

Sassoon, wowed 

audiences at new 

charity hair event ACT – 

supported by Creative 

HEAD and SLATE Hair 

Education. All proceeds 

went to Arthritis Care 

UK. See more at 


CREATIVE HEAD 

23

Hair Rehab 

London from 

TOWIE’s Lauren 

Pope, has unveiled a jet black 

shade across its salon I-tips 

(micro rings) U-tips, wefts and 

clip-ins. 

IN-SALON SERVICE 

SALONPROFESSIONAL@ 

HAIRREHABLONDON.COM 

hairrehablondon.com 

Fudge Professional 

has refreshed its 

Dry Shampoo 

with tapioca 

starch, a naturally 

absorbent 

material that 

refracts light for 

a translucent 

appearance. 

RRP £11.95 

020 7845 6333 

fudgeprofessional.com 

Prep for those 

January client 

detoxes by stocking 

up on Pureology 

Superfood 

Treatments, stuffed 

with natural 

ingredients such as 

avocado, olive and 

coconut oils. 

RRP £26.50 EACH 

0800 0854956 

pureology.co.uk 

Help clients get back to their (healthy) roots with BC Scalp 

Genesis from Schwarzkopf Professional, a detoxifying scalp 

system with StemCode Complex to rebalance the scalp. 

RRP FROM £11.95 

0800 526741 

schwarzkopf-professional.co.uk 

For years, blokes up and down the UK have enjoyed 

the precision perfection of Wahl tools... and now, all 

that expertise is being ploughed into styling goodies for 

women! The new Styling Iron and Dryer are super-easy 

to use – unfussy, powerful and reliable. And they’ve been 

co-designed by that talented duo Hooker & Young, who 

know a thing or two about devastatingly gorgeous hair. 

We love that the dryer has a Whispertek Silencer – 

styling just got serious and we think your clients are 

going to be impressed! 

RRP £120 EACH 

01227 740066 

wahlstyling.co.uk 

The sass of salt 

and the softness of 

sugar – that’s what 

you’ll discover 

in Aveda’s new 

Texture Tonic, 

which will give 

your clients 

tousled, undone 

waves while 

being 94 per 

cent naturally 

derived. 

RRP £21 

0370 034 2380 

aveda.co.uk 

It’s a duo of 

deliciousness 

from R+Co, with 

dry shampoo 

Skyline (perfect 

post-workout) and 

defining spray gel 

Freeway, which 

oompfs up volume 

and delivers control. 

RRP FREEWAY 

£24.95, 

SKYLINE £31.95 

01442 248104 

randco.com 

Embrace the metallic 

trend with two new 

shades from L’Oréal 

Professionnel’s 

DIA Richesse 

portfolio – 

Silver 

Milkshake 

and Rose Gold 

Milkshake. 

Mmm... 

IN-SALON 

SERVICE 

0845 6000122 

lorealprofessionnel.co.uk 

Happy 10th birthday 

Tangle Teezer! Celebrate 

with this brilliant brush 

and limited-edition Original 

Styler in glittery purple. 

RRP £10 EACH 

020 7738 4458 


Go botanic and 

fantastic with BIO 

A+OE, with five 

specialist treatment 

ranges that are 100 per 

cent organic and vegan 

certified. It promises 

visible and tangible 

results in 21 washes! 


0113 2163070 

greatlengths.co.uk 

New from American 

Crew comes Fiber Cream, 

a styling cream 

that combines 

flexibility with 

control, gives hair 

refined texture and 

a natural 

shine finish. 

RRP £12.90 

020 7391 7440 

americancrew.com 

24 


#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

LAUNCH OF 

THE SEASON 

It might be 40 years old, but Crazy Color 

keeps it fresh. The growth in bright and 

fun colours has been huge and now the 

original colour punks have brought out 

spray-in pastel shades – in Bubble Gum, 

Marshmallow, Lavender and Peachy Coral, 

all perfect to turn up the colour for the 

Christmas party. If clients do progress onto 

those iconic pink bottles of semi-permanent 

Crazy Color shades, then recommend its 

repackaged Vibrant Shampoos (choose from 

red, blue, purple or pink) and its Rainbow 

Care Deep Conditioner, chock-full of 

vitamin-rich oils, to keep vivids looking vital 

into the new year. 


0141 8125000 

crazycolor.co.uk 

IT’S ALL ABOUT... FUN COLOUR 

With eight striking metallic shades, 

the Affinage Infiniti Metallics collection 

is spot on for that shimmery trend. 

We adore the Pearl Rose hue… 

IN-SALON SERVICE 

01794 527111 

asphair.com 

Spread the Color Butters from Joico 

on thick – six great shades that last for 

up to 10 shampoos and can reduce hair 

breakage by more than 44 per cent! 

RRP £14.95 

0845 071 2326 

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25

INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON 

COLOUR CONSULTATION 

IN ASSOCIATION WITH 

{ 

NEW SERVICES } 

FESTIVE 

PREP 

GO BOLD 

RECREATE THIS LOOK: 

HYPNOTIC 

MAGENTA 

+ 

ELECTRIC 

PURPLE 

+ 

ICED 

MINT 

Encourage your clients to forego the everyday 

this party season and opt instead for a festive 

colour statement with #COLORFULHAIR 

from L’Oréal Professionnel. This festive tool 

box has 10 intermixable direct dye shades 

that will give your clients thousands of colour 

possibilities this Christmas. Dial it up with 

ultra-bright vibrant shades or dial it down 

NEW! NEW! 

YELLOW 

RED 

SUN 

LIPSTICK 

{ GET THE LOOK } 

by mixing with Crystal Clear to create soft 

whimsical tones and pretty-as-a-picture pastels. 

For a truly festive feel, clients opt for the new 

#COLORFULHAIR shades, Red Lipstick 

and Yellow Sun. You can get so creative this 

Christmas with #COLORFULHAIR – it’s the 

gift that keeps on giving! 

#We’reLoving 

Looking to update your colour ready for winter? Check out 

this beautiful bronzed blonde transformation created by 

@greyshairdressing. Want it? Recreate it for your clients using 

the following steps: 

STEP 1: Balayage pieces using Blonde Studio Platinum Plus + 30 vol 

STEP 2: Tone using DIA LIGHT 10.21 

STEP 3: Use Smartbond throughout 

Don’t forget to share your own transformation using 

@lorealpro #lorealprouk #smartbond 

26 


{ SMARTBOND } 


IT’S THE BUSY festive season, so what 

better time to boost your business? 

Ensure you make the most of it with 

these top tips from L’Oréal Professionnel: 

• Increase your average spend. 

Introduce new and exciting looks for 

the party season to boost styling product 

sales, or turn your focus to hair care. 

We recommend complementing colour 

services with a Powermix treatment. 

• Christmas is a great opportunity to 

show gratitude to your loyal clients for 

their support. Why not treat them to a 

festive salon party? 

• Entice clients to confirm bookings for 

the New Year. As their appointment ends, 

ask if they wish to re-book for January. 

Offer a complimentary treatment if 

booked today – who could resist? 

• Enhance staff productivity. Incentivise 

and boost morale by running a staff 

competition during the lead-up to 

Christmas. Why not see who can attract 

the most clients booked in for January? 

{ 

THE RETAIL } 

Help your clients’ colour 

shine during the festive 

season with SERIE 

EXPERT Vitamino Color. 

Enriched with A-OX, 

developed to protect the 

hair fibre, and boosted 

with antioxidants, it leaves 

coloured hair feeling soft 

and vibrant. 

INCREASE YOUR PROFITS WITH SMARTBOND 

£20,000 

That’s how much revenue L’Oréal Professionnel Smartbond has generated for 

Andrew Mulvenna salon in Belfast in one year. The team sells an average of 35 

applications a week! We spoke to owner Andrew Mulvenna to find out his top tips 

to help you increase the take-up of Smartbond in-salon. 

1 Seeing is believing! Let the staff try Smartbond and see the results themselves. 

2 Explain the turnover teams could generate by simply selling five Smartbond 

treatments per day, helping them achieve their target quicker. We incentivise our 

staff for selling the most Smartbond services by offering personalised gifts. 

3 Offer your clients ‘the ultimate reboot’ package by combining a Smartbond 

service with an intensive backwash treatment. Once clients have tried it and 

seen the results, they will come back and ask for it time and time and again. 

Want to know the 

IMPACT AND 

IMPORTANCE 

of colour choice? 

Colour Consultation, Contouring & Placement is 

a one-day course will guide you so that you can 

offer bespoke colour services and formulations 

to your client by gaining information through 

a thorough consultation. By understanding 

your clients individually, you can really create 

the correct technique and choose colour 

formulations to make sure your clients feel 

special, knowing you’re providing a truly 

personalised service designed for them. 

Book your place now for the 29 November course 

in London, call 0800 028 3448 


27

#CHedit 

RISING STAR 

WHY DID YOU WANT TO BE A HAIRDRESSER? 

I’m a classically trained dancer, and was 

a choreographer for a while and didn’t 

start in hair until I was 25. I chose 

hairdressing because working in a fastpaced 

industry where ideas, trends and 

technology are constantly developing 

really stimulates me. Hair is so personal 

and I love working with people – 

from collaborating with my peers 

and working as a team in a creative 

environment to building relationships 

with clients. I have a particular 

passion for colour work, tapping into 

current trends, applying them to 

my clients and bringing them into 

my every day! 

JORDAN MASSARELLA 

AGE: 27 

SALON: NASHWHITE 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

Winning the L’Oréal Colour Trophy Afro Look 

Award this year (pictured below, inset) was such a 

huge achievement and so early on in my career! 

I also successfully auditioned for the L’Oréal 

Professionnel ID Artist team, which is something 

I’ve been working towards all year and I can’t 

wait to get stuck in! Being shortlisted for 

The It List Rising Star was also a massive 

achievement and an honour. It’s great to be 

recognised for your work. 

WHERE DO YOU SEE YOURSELF IN 10 YEARS? 

I hope to have the freedom and 

flexibility to create! I set myself 

annual goals and I hope to still be 

achieving and still have the drive 

and passion for hairdressing that 

I have now. 

WHAT WOULD BE YOUR DREAM 

HAIRDRESSING GIG? 

I love colour, especially being 

creative with colour, so my dream 

hairdressing gig would be working 

alongside leading fashion houses, 

collaborating on the catwalk and 

working with hair colour in an 

editorial, high fashion capacity. 

28

Super conditioning pre-shampoo 

treatment for all hair textures 

WINNER 

OF OVER 

28 AWARDS 

WINNER 

Since 1957 Philip Kingsley Trichological Consultants have provided tailored services 

and bespoke products for a healthy scalp and hair that looks and feels its best

#CHedit 

Inside 

story 

BOILERHOUSE NEWCASTLE 

Having opened its fi rst salon 32 years ago in Jesmond, Boilerhouse has 

unveiled a second in nearby Ouseburn. It’s a family-run business, with 

parents Steve and Kim working alongside their son Felix and their niece 

Saskia. Felix takes the reins at this site, which has been a complete 

refurbishment. As the Jesmond salon is in a beautiful old building, the task 

was to keep a semblance of their trademark Boilerhouse style in the new 

industrial location, while ensuring it’s in keeping with its surroundings. It 

has a raw, exposed feel and incredible detail, fi nished with plenty of potted 

plants. Aston & Fincher supplied the chairs and wash basins, while the big 

leather sofa was custom made. There are some lovely individual touches – 

in addition to lots of antique fi nds, the lights in the basin room were from a 

ship and the big entrance lights were sourced from an oil rig! 

HOT BUYS 

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uk@salonambience.com tel. 07554 990965 w salonambience.com 

G salonambiencegroup

FROM INSIDE 

THE SALON 

KAIN LAWRENCE 

Q HAIR AND BEAUTY 

January is about 

ensuring loyalty 

and retention, 

rather than pure profit. 

We calculate how much a 

guest is worth annually, as 

well as how much it would 

cost to find a new guest to 

replace one that we lost – 

an exercise that we would 

thoroughly recommend 

doing, it’s quite scary! The 

Groupon culture is now 

part of life, everyone has 

a new salon open in their 

town offering services at 

such small cost to attract 

business. We don’t want 

our guests to be tempted 

by a cheap deal when 

money is at its tightest. 

We begin our new 

year planning in August 

when our guests are 

booking their Christmas 

appointments, ensuring 

that we are training them 

to rebook at the point of 

checkout. Then come 

November, we offer a £10 

reward for guests that rebook 

a service for January. 

This again is strictly a 

marketing and retention 

exercise, delivered as a 

thank you to our loyal 

guests for a great year. 

We don’t operate new 

guest offers or promotions 

so as to not devalue 

our services. 

THE 

BUSINESS 

EDIT 

HOW CAN YOU BEAT 

THE JANUARY BLUES? 

AFTER THE CHRISTMAS RUSH, January 

can be a tricky time to get bums on seats and 

keep columns crammed, with the question of 

whether to discount services often a topic of 

discussion. How are salons tackling January? 

Focusing on treats or offers that apply only 

to January is popular. During November and 

December, HOB Salons give clients visiting 

the salon a £10 gift card to be redeemed in 

January and February. 

“We trialled this last year for the first time 

and found it an effective way of boosting 

our revenue in an otherwise quiet January,” 

says HOB Salons’ Natasha Grossman. “Our 

results from January 2017 showed a year-onyear 

increase in weekly blow dry services, 

as regular clients squeezed in an additional 

visit, as well as a rise in treatments, retail and 

Olaplex services; clients felt the £10 discount 

allowed them to treat themselves that little 

bit more – not a behaviour we were used to 

seeing in January. And extending this offer to 

visiting clients only as opposed to our whole 

database means there’s no detrimental effect 

on December’s revenue.” 

For Linton & Mac’s first Christmas, the 

duo let clients choose a gift tag from a jar 

containing a variety of services for them 

to redeem on their following appointment. 

“This was a great way to introduce clients to 

services they might not have tried, such as 

the L’Oréal Professionnel Steampod service, 

or a particular backwash treatment,” say 

salon directors Jennifer Linton and Jaye 

MacDonald. “This year we’re offering services 

with our graduate stylists at a discounted rate. 

This is popular with clients on a budget, and it 

helps build the confidence and the clientele of 

the graduate.” 

Planning is key – but are you planning early 

enough? “I work on getting my Christmas 

booking started in May, letting clients know 

that we are now booking the year out and 

did they want to secure their vital Christmas 

appointment,” says Paul Watts of Paul Watts 

Hairdressing. “October approaches and the 

clients are all set for their Christmas and New 

Year hair, but what about next year? 

“This is the month to be getting clients 

booking up to May 2018 – it’s so simple if you 

start early. Leave January sales to the clothing 

sector, that’s where people will be heading. 

Your clients need their hair doing and if you’ve 

planned it right, January and February are 

already booked.” 

If it is quieter, it’s a good opportunity to turn 

your focus on staff or the salon itself. “Whether 

it’s a course helping them to boost existing 

skills, or they’re learning how to perform a 

new treatment to add to your roster, this is the 

ideal moment for staff to take a breath and 

refresh their skills for the year to come,” says 

Sally Salon Services’ Warren Scarr. 

It also makes sense to renovate in a period 

of low footfall rather than risk losing money 

by closing for refurbishment during peak 

season. “It doesn’t have to break the bank, 

as simple and cost-effective changes can have 

a huge impact,” explains Warren. “Even a 

lick of paint, a new feature wall, or some 

more storage solutions can give your salon 

a new lease of life.” 

32 


the season for luxurious gifting 

boost salon retail with a unique designer brand 

www.balmainhair.com - 0800 781 0936 - info@balmainhair.co.uk

FESTIVE 

FLURRY 

CHRISTMAS IS THE SEASON OF ENDLESS 

OPPORTUNITY, SAYS KEN WEST 

KEN WEST IS DIRECTOR OF 

BUSINESS EXPERTS 3•6•5 

WHY IS IT ALWAYS such a shock? Christmas comes every 

year, on exactly the same date, and yet it still seems to 

sneak up on us. I was talking to a group of salon owners at 

the beginning of October and asked them what they had 

planned for their Christmas VIP Client event? There was 

a deathly hush. So I asked them what special purchases 

they had planned to create some exciting gift ideas for their 

clients to buy to use as gifts for their friends, and there was 

a similar hush. I was too scared to ask what live window 

displays they had planned or what videos they had created 

for their Facebook pages and websites, with festive styling 

tips for their clients, also what plans they had to boost 

electrical sales. And I was certainly too scared to mention a 

gift wrapping service. 

Every year I see the high street making fortunes from 

the festive flurry and yet salons still seem to think that a 

few weeks of busy hairdressing is all they can hope for. The 

challenge with a few weeks of busy hairdressing is that they 

are often followed by the January blues. 

Why not start your planning for Christmas 2018 now? 

Pinch ideas from the retail sector, tweak them and use 

them next year. But don’t stop at Christmas. High street 

businesses use any opportunity they can to promote 

themselves. They embrace seasons, sporting events, and 

historical events, both local and national. So why don’t 

hairdressers do the same? 

Marketing has become a vital skill for any successful salon 


owner. You can no longer rely on your hairdressing skills to 

grow your business. There are too many good hairdressers 

out there for that. I will throw you out one challenge. Local 

‘Fame’ is what you really need, so what are you famous 

for locally? What is it that people come to you for, purely 

because they get it from you and no one else? 

When I asked a young stylist recently what makes the 

salon they work for different, i.e. what were their USPs, 

their reply filled me with dismay. Free parking and discount 

upon discount was what they felt set them apart from their 

competition. How sad is that? And, as a young stylist, would 

that make me proud of the salon that I worked in and would 

that make me feel inspired by the long term employment 

opportunities being offered? 

So how do I feel as we get to the end of the year? I love and 

am passionate about our industry and believe it can provide 

exciting career opportunities. However, I am saddened by 

the amount of discounting in our industry. I am saddened 

by the low pay and slow training that we currently offer to 

young people. I am saddened by the perception that this 

creates of our industry and I am saddened by the perceived 

value that the general public place upon our skills. 

So am I ending the year on a low? Absolutely not. What I 

see for the year ahead is some amazing opportunities. I am 

already working with salons that have stopped all of their 

discounts. I am in talks with some wonderful people to see if 

we can speed up the way we train people. I am also working 

with salons to raise their top prices and pull up their lower 

prices. Caterpillar pricing! 

I am also looking forward to changing the format of my 

column next year to make it more interactive and helpful 

to you. Have a wonderful Christmas and thank you, lovely 

reader, for giving me your time. 

PLEASE GIVE KEN FEEDBACK 

Email him directly on KenW@365Hair.com 


#BusinessEdit 

ELI HALLIWELL 

HAIRSTORY 

HOW IS HAIRSTORY 

DIFFERENT? 

We enable hairdressers to 

participate in ecommerce 

with a completely different 

business model. This model 

is based on the new economy 

where consumers are making 

many of their purchases 

online, particularly when it 

comes to the replenishment 

of items. We’re the only one 

that includes hairdressers in 

the online transaction. 

WHAT ARE THE BENEFITS? 

The first is the product: 

clients have better hair. 

New Wash is a completely 

different way of cleansing, 

and once clients switch they 

don’t go back. Second, salons 

capture more hair care sales 

because they’re not missing 

out on purchases that lost to 

online retailers. 

WHAT CAN HAIRSTORY 

OFFER SALONS THAT 

OTHERS CAN’T? 

Hairstory is positioned to 

help hairdressers leverage 

technology to improve their 

revenues and customer 

service. Technology is 

enabling things that we 

never imagined possible, and 

we want to bring the benefits 

of that to hairdressers and 

their clients. 

Q 

A 

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! 

PAUL EDMONDS, 

PAUL EDMONDS LONDON 

How do you keep yourself motivated to give so much to your team and offer excellent 

customer service? Jo Hardardt, elements 

When we started this journey, all the team took a day out from the salon and worked together to 

lay down what we, as a collective, wanted to do to give our clients the very best experience. The 

team then took ownership so the motivation comes from within. We constantly monitor and give 

feedback, and any negative feedback we get is acted upon straight away. We use LEARN forms – 

Listen, Empathise, Act, Resolve, Now. Then it’s a matter of staying on top of it. 

How do you maintain a strong business in a thriving city full of creative and 

competitive salons? @misterhaircare 

Keeping the business buzzing is really not that easy. We are in an aggressive, mature market in the 

UK with younger, newer, sexier businesses always looking to take over. There is a constant need to 

adjust and adapt the business model. However, we’re constantly analysing our customer data and 

looking at trends in their behaviour, where they are coming from and what they are spending on. 

Along with this we have a PR team, in-house marketing and a web manager. What started off as a 

simple business has become trickier; however it all comes down to the experience and caring for 

the individual while they sit in your seat. It must come from your heart. 

What would your career have been if you didn’t go into hairdressing? @ErrolDouglas1 

If I hadn’t done hair, it would be something to do with design – fashion or interior design. At one 

point I wanted to be an architect. I have been reading a book called Homo Deus, it’s about where 

we as the human race are going. The author, Yuval Noah Harari, pointed out that as we are living 

longer we should look at having several jobs during our lifetime, so I was thinking I may be a 

sculptor next. I quite fancy that! 

Next issue: Larry King. Tweet us at @creativeheadmag 

Insider Insight 

Supported 

by 

of clients in December book their blow-dry with less than 48 hours’ notice. December 

is one of the busiest months of the year, especially the two Fridays before Christmas. 

Colour bookings are also at their highest. What does this mean for you? At this time of 

the year, it’s even more important to keep calendars up-to-date, so you can sell last- 

55%minute appointments due to festive flu cancellations, protecting your peak times. 

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515 

36 CREATIVE HEAD

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#BusinessEdit 

NHF WARNS OF 

SEASONAL BREAK-INS 

HAIR AND BEAUTY salons and barbershops 

have been warned to be extra vigilant in the 

run-up to Christmas, amid warnings that 

top-brand professional hair straighteners, 

especially ghd, are becoming a prime target 

for opportunist thieves. 

Hilary Hall, chief executive of the NHF, said: 

“We are urging our members to guard against 

these kinds of thefts following the Daily Mail’s 

news of recent break-ins.” 

She encouraged salons to check their 

insurance policy covers stock and other contents 

to ensure their business is protected. Police 

advice includes: 

• Use laminated glass in your window or apply 

a strengthening plastic film to deter a ‘smash 

and grab’ attack 

• Keep stock hidden and, if you can, remove any 

high-risk items from window-displays overnight 

• Leave the till open but empty, to deter 

cash-snatchers 

• Bank cash every night or invest in a goodquality 

safe 

• Consider fitting grilles and shutters to doors 

and windows, CCTV and alarms 

• Get your team to be more security conscious 

and make use of your Police local crime 

prevention team 

Photographic stylist 

finalists revealed 

CHECK OUT THE finalists of the NHF’s 

Photographic Stylist of the Year competition 

at nhf.info/photographic – winners will be 

revealed at the NHF’s 75th anniversary 

event at the Vox Conference Centre in 

Birmingham on 19 November! 

Don’t miss out, there’s still time to buy 

your tickets at nhf.info 

‘RADICAL CHANGE NEEDED’ 

TO EMPLOYMENT MODELS 

THE NHF IS calling for radical changes to be made to tax and employment 

in the wake of the government’s review into new models of employment, 

including the “gig economy”. Hilary Hall, chief executive of the NHF, was 

among participants at a high-level roundtable discussion on the findings of the 

‘Taylor Review of Modern Working Practices’. 

The review called on ministers to rethink how self-employment currently 

works, including creating a new category of worker – a dependent contractor 

– who would be a half-way house between being directly employed and selfemployed. 

Hilary set out a series of recommendations that, the NHF believes, 

will help to create a more level playing field for salons and barbershops 

competing with low-cost mobile and self-employed stylists and barbers. 

• Increasing National Insurance Contributions for the self-employed working 

in salons to the same level as those paid by employers for their employees 

• Reducing VAT from 20 per cent to 5 per cent while at the same time lowering 

the VAT threshold from £85,000 to £40,000 or less, to ensure more businesses, 

including the self-employed, pay VAT – but at a much lower rate 

• Ensure the self-employed are better protected by backing Taylor’s idea 

of a new dependent contractor category of worker, backed up by a written 

statement of their rights 

The NHF’s chair and room renting agreements can be found at nhf.info 

Apprentice places ‘plummeting’ 

CHANGES TO HOW apprenticeships are funded, especially requiring small 

and micro businesses to make a financial contribution for the first time, have 

led to a “catastrophic” fall in training places, the NHF has warned. 

The comments followed figures published by the Department for Education, 

which showed a 61 per cent drop in the number of new apprentices starting on 

programmes in the three months since changes to apprenticeship funding were 

introduced in May 2017. 

Hilary Hall, chief executive of the NHF, said: “Worries about new standards 

will have contributed to the drop, but the NHF has consistently warned that 

changes to apprenticeship funding for small and micro businesses – who make 

up the vast majority of employers in our sector – would lead to a catastrophic fall 

in take-up for apprenticeships.” 

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 

38 


GET YOUR SALON OPENING OFF TO A GOOD START AND MAKE 

YOUR BUSINESS RUN SEAMLESSLY WITH MINDBODY 

DECIDING TO OPEN a salon is scary. Life-changing 

scary. But it’s also the first step on your journey to success. 

With a little faith and a lot of planning, you can make your 

goals happen and open a successful salon. If you want to 

streamline the journey and make it as fuss-free as possible, 

you will need help, which is why salon software company 

MINDBODY has come up with these helpful tips: 

MAKE A GOOD FIRST IMPRESSION 

You only have one chance to make a first impression. Your 

reception space is the frontline – your decor and staff 

should work together to create an inviting atmosphere that 

embodies your style and brand. Many people will visit your 

website before stepping inside your salon so a user-friendly, 

informative and stylish online impression is key. Finally, 

your social media presence should showcase your style and 

engage with your potential clients. 

ASSEMBLE YOUR DREAM TEAM 

You need to recruit a team that 

shares your vision. From your 

receptionists to your stylists, 

look for people who are both 

skilled and inspired. Hiring 

the right stylists is paramount 

– it sounds obvious but this 

can’t be emphasised enough. 

Once you have the right staff, 

remember to keep them 

engaged. Businesses with engaged employees outperform 

those that don’t, so give positive recognition when 

employees exemplify your salon goals and values. 

EQUIP YOUR STAFF WITH THE TOOLS TO SUCCEED 

When your salon is running smoothly, you’ll have more 

time to focus on your clients. Take advantage of business 

management tools to streamline your operations. 

Look for salon software that has booking options that 

allow you to add, modify, pre-book and check out any 

appointment with just a few clicks. Schedule accessibility 

is important as it will enable you to fill your schedule and 

manage it all from one screen. Software with marketing 

tools built-in will also be useful. Look for seamless payment 

processing that lets you process any payment and robust 

analytics that will let you track inventory and staff goals. 

HOW MINDBODY CAN HELP 

Keep your salon running smoothly 

with MINDBODY’s online booking and 

automated appointment reminders, 

and grow your client base 

with proven marketing 

tools. Millions of people 

are booking appointments 

with wellness and beauty 

businesses around the world 

on the MINDBODY app, so 

get listed on it today. 

To learn more about MINDBODY, call 020 3514 1894 or book a demo at uk.mindbodyonline.com 


39

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Andrew Cannon, Ruffians 

Larry King, Larry King 

Dale Hollinshead, Hazel & Haydn 

Simon Tickler, Salon Success 

Sally Montague, Sally Montague Hair Group 

Jennifer Linton & Joanna MacDonald, 

Linton & Mac 

Jonathan Andrew, Jamie Stevens 

Brooks & Brooks 

Monica Teodoro, L’Oréal Professionnel 

Tom Chapman, Tom Chapman Hair Design 

In partnership with 

Associate sponsors

Sam McKnight 

Skyler McDonald, Skyler London 

Hari Efthymiades, Cut & Grind 

Sarah Guild, BrandSTAND 

Communications 

Joanna Hansford, Jo Hansford 

Gavin Hoare, Richard Ward Hair & Metrospa 

25-26 March 2018 

BRIGHT IDEAS, REAL EXPERIENCES 

TRIED, TESTED AND TALKED ABOUT 

BY REAL HAIRDRESSERS, JUST LIKE YOU. 

HEAR FROM THEM ALL! 

CALL TO BOOK 01434 610944 

More details creativeheadmag.com/salonsmart 

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart18 

Zoë Vears, Salon Success 

Jane Williams, Reed Hair

A UNIQUE LIVE EVENT 

PRESENTED BY 

#BIGH 

creativeheadmag.com/events #BigHairDo

BIG 

HAIR 

BROUGHT TO YOU BY LAYEREDONLINE.COM 

DO! 

AIRDO 

Braid bars, blow-drys, cake, testing, consultations, cake, retail offers, selfies… did we mention 

cake? Back for a third fun-fuelled year, the Big Hair Do, in association with Layered Online and 

sponsored by KMS and Hot Tools Professional, took 100 UK salons by storm on 27 September, 

packing tonnes of terrific-ness into one glittering evening. Let’s see just how big it got… 

SPONSORED BY


PRESENTED BY 

IT DOESN’T 

GET MUCH 

BIGGER 

THAN THIS 

There was no need to fight for the right to party at Big Hair Do 2017… 

and while we were at it, we showed clients and their friends just how 

amazing UK hairdressers are! From prosecco to plaits, and from knots to 

(semi) naked waiters, THIS is how we do it! 


WHO DOESN’T LOVE A PARTY? Businesses from Aberdeen to 

Axminster spruced up their stations and threw open their doors for the Big 

Hair Do, a unique experience evening designed to show the Great British 

public just how amazing salons (and the talented staff who run them) are. 

Events across the land saw stylists raising funds for charity, reinforcing 

their connections to the local community and, of course, sharing their 

knowledge with existing and potential new clients. As well as demonstrating 

styling tool techniques, dispensing hair hacks, discussing the latest trends 

and solving hair dilemmas, some staff even managed to lure those who had 

not set foot in a salon for 25 years back into the fray AND booked them in 

for future appointments! 

Complimentary cava, canapés, cocktails and cupcakes helped create a 

party atmosphere, but this year salons really did go all-out, with gorgeous 

decor to ensure clients took plenty of snaps to show off their glam looks 

from the night. Rapunzel and her tower made an appearance in Ruislip; 

clients were clamouring for the custom T-shirts on show in Cambridgeshire; 

buff butlers waited on guests in Surrey; and a Spice Girls soundtrack had 

staff and clients dancing with bunches of branded balloons in Bromley! 

At the end of the night, guests went home with great hair, an even greater 

appreciation of their local salon, and treat-laden goodie bags stuffed with 

discounts, vouchers and more. Generous donations from the night’s 

sponsors – Hot Tools Professional and KMS – included styling tools, hair care 

ranges, new product samples and gift sets. Bookings were booked, stylers 

were sold, prosecco was partaken. Fancy doing it all again next September? 

To see more from the Big Hair Do 2017, visit creativeheadmag.com 

SPONSORED BY


PRESENTED BY 

SETTING 

THE TREND! 

#BIGHAIRDO 

When your first two Big Hair Do events trend on Twitter, you know you’ve set the bar pretty high. 

Did we manage it for a third year? Ooh you betcha – and then some! The Big Hair Do action was 

captured in all its glory and shared via the #BigHairDo hashtag on social media, with hundreds 

of pictures, Boomerangs, video clips and Instagram Stories being posted every minute. As a 

result, our notifications could barely keep up and yes, we trended on Twitter (#humblebrag). Oh, 

and we also caught the eye of comedian Omid Djalili! But we couldn’t have done it without our 

amazing Big Hair Do salons, their wonderful clients, and our amazing sponsors KMS and Hot Tools 

Professional. Now, where can we get a melted mobile repaired…? 


The #BigHairDo highlights 

• Stunning styling stations offering braids, buns, blow-drys, waves. 

Clients named it, YOU did it! 

• A jaw-dropping Rapunzel tower at Plush Hair in Ruislip 

• Colour consultations with caped crusaders at Headmasters Bromley High Street 

• Glitter makeovers at The Hair Emporium in Nottingham 

• Temporary colour transformations at Francesco Group in Cannock 

• Buff butlers oiled and ready to deliver at Collections Hair Club in Weybridge 

(we’re petitioning for this to be a daily occurrence) 

• Racks of the latest fashion and bangerz from a DJ at Hensmans in Northampton 

• Live music at Nicola Smyth Award-Winning Hair in Kenilworth 

• Botox demos at Stonehills in Welwyn Garden City 

• Stella & Dot jewellery at Cienté in Berkhamsted 

• Hey presto – a magician at Goldsworthy’s in Marlborough 

• Mountains of cupcakes, canapes and bubbles EVERYWHERE! 

Want to know how YOU can be part of the Big Hair Do 2018? Call 01434 610416, email events@alfol.co.uk or visit creativeheadmag.com/events 

SPONSORED BY

2 Wahl Style Collection

For almost 100 years Wahl 

has been a benchmark 

for quality, precision 

and endurance. 

Now we’re bringing our 

heritage and expertise to 

the female styling market 

with the launch of the 

Wahl Style Collection. 

Wahl Style Collection 3

Brand new from Wahl, a Styling Iron and Dryer unlike anything you’ve 

used before. Co-designed with leading stylists Gary Hooker and Michael 

Young, these tools are built with a true understanding of the needs of 

today’s stylists – robust enough to live up to the demands of the busy 

salon environment, and dynamic enough to create hair that lives up to life. 

4 

Wahl Style Collection


Commissioned and designed exclusively for you, the Wahl Style Collection 

is the culmination of a rigorous and considered process. 

6 



All the speed and control you need to create any look 

8 


“The Styling Iron glides through the 

hair easily, and it looks great too” 

– GARY HOOKER 

Multi-voltage for 

worldwide use 

Optimum heat 

auto-setting 

Ultra-fast heat-up 

and cool down 

3m heat-resistant cord 

Variable heat settings 

Ceramic plates with 

contoured edges 

Instant touch controls 

“You know that any product Wahl comes out 

with will be the best” – MICHAEL YOUNG 


Total versatility at your fingertips 


“It’s the best dryer I have ever used – perfectly 

balanced, it just feels right when I use it” 

– MICHAEL YOUNG 

Perfectly balanced 

Whispertek silencer 

Quick dry air flow 

Turbo heat switch 

3 heat settings 

Hanging loop 

Cool shot 

“style lock” button 

Standard nozzle 

Multi-speed air 

control 

3m heat-resistant cord 

Wide nozzle 

“The Dryer is so quiet – it’s great for 

busy salons” – GARY HOOKER 



Meet our collaborators – 

Gary Hooker and Michael 

Young. Every day, at their 

luxury salon group Hooker 

& Young, they deliver 

the ultimate hairdressing 

experience to their loyal 

clientele, specialising in the 

kind of beautiful, wearable 

glamour that turns heads. 

Working on editorial 

campaigns, styling 

backstage at catwalk 

shows, finalists in British 

Hairdresser of the Year for 

the last 10 years in a row… 

Who better to inform 

on the design needs and 

technical requirements of 

products like this? 


Our Wahl Style Collection has 

been borne out of a desire to 

create a credible alternative 

for professional stylists. 

But our commitment to you 

doesn’t end there. 

We know that the best service 

and product recommendations 

happen in salons. 

That’s why we pledge that 

these products will never be 

available on the high street 

– and only ever through Wahl 

and you, the hair professional. 



1919 

1921 

1940 

1950 

1957 

1960 

On October 4, Leo 

J Wahl applies 

for patents on his 

newly developed 

electromagnetic 

hair clipper. It is the 

first practical clipper 

with the drive motor 

in the hand 

The Wahl Clipper 

Corporation is born. 

Growth is rapid 

The company adds 

a professional 

salon dryer and 

curling brushes to 

its portfolio. For 

consumers, there’s 

a hand-held Silent 

Dryer. Over 2,000 

units are made 

every day 

Wahl barber clippers 

are in worldwide 

demand 

Leo J Wahl dies, 

with over 100 

patent applications 

to his name 

Wahl develops a 

unique and innovative 

flexible-blade electric 

razor 

1965 

1967 

1971 

1975 

1984 

1987 

Typifying its innovative 

spirit, Wahl pioneers 

the Vac Clipper – a 

clipper with vacuum 

hair pick-up. Trade 

show crowds are 

impressed when they 

watch a man get a full 

haircut without a hair 

touching his suit 

The company 

launches its first 

cordless/rechargeable 

battery-operated 

hair trimmer for 

professionals 

Using its rechargeable 

battery technology, 

the company 

invented and 

produced the world’s 

first successful 

cordless/rechargeable 

soldering iron, 

creating a new 

Electronics Division 

The company begins 

manufacturing a 

full line of foot and 

back massagers with 

controlled vibration 

and heat 

Launch of the 

Groomsman, the 

world’s first batteryoperated 

facial hair 

trimmer, creating 

a new and exciting 

consumer category 

Wahl introduces the 

innovative ZeeCurl 

– a unique flat-barrel 

curling iron creating 

Z-shaped curls 

1990 

1997 

1999 

2001 

2009 

Creative hairstyling 

trends of the ’90s led 

Wahl’s Professional 

and Consumer 

Divisions to develop 

tools for cutting and 

maintaining special 

shapes and designs, 

known as Hair Doodles 

and Cool Cuts. 

Gregory S. Wahl was 

elected president of 

Wahl Clipper, USA, 

succeeding his father, 

John F. (Jack) Wahl, 

who continues to 

serve as CEO 

Wahl Clipper 

Corporation is 

an international 

industry leader in 

the manufacture of 

consumer personal 

care appliances and 

products for the 

professional beauty 

and barber salon trade. 

Wahl Clipper 

introduces the 

remarkable Trim N 

Vac – the first beard 

and moustache 

trimmer that collects 

the trimmings using 

a patented vacuum 

system. “Neat Beard - 

Clean Sink” 

Wahl Clipper 

Corporation 

celebrates its 

90th anniversary 

as a pioneer of 

professional and 

home grooming 

products 

To maintain our leadership position in the personal care categories we serve, we must have vision. Vision to continually improve our existing 

products. Vision to bring new products to market which meet the wants and needs of consumers. Vision to stay innovative and ahead of our 

competitors, and vision to support our customers, the retailers, with sales and marketing programs that make it easy, fun and profitable for 

them to sell more Wahl products. Leading with Vision means constantly being alert to new opportunities. By sharing the vision, we can make 

tomorrow absolutely extraordinary.” Greg Wahl, President of Wahl. 



Shot on location in East London and styled by Gary Hooker and Michael 

Young, the Wahl Style Collection models perfectly communicate “hair that 

lives up to life”. Photographer Jack Eames – renowned for his work in hair, 

beauty and fashion – captured the key moments with his unmistakeable 

unique style: effortlessly cool, and with a playful twist of colour and energy. 

Hair – Gary Hooker and Michael Young using the Wahl Style Collection, 

Make-up – Megumi Matsuno, Clothes styling – Clare Frith, Photography – Jack Eames 



Watch Gary Hooker and Michael Young 

style up a storm at our 

Wahl Style Collection launch parties! 

COMING TO A CITY NEAR YOU SOON… 

Hosted at contemporary venues across the UK, see the spectacular 

catwalk–style show, meet Hooker & Young and try out the new 

Wahl Style Collection. 

Join us for drinks & canapés. 

Get your £20 ticket price back if you become a stockist. 

Plus, the chance to win a day training with Hooker & Young 

and a complimentary goody bag for each guest. 

For more information and to purchase tickets, go to wahlstyling.co.uk

The new Wahl Style Collection 

Wahl invented the hair clipper in 1919, and we’ve been leading and innovating 

tools for professionals ever since. Co-designed with leading stylists 

Hooker & Young, we’ve created a product range that brings the substance 

back to hair styling. Unfussy, powerful and reliable, these are tools that let you 

reveal your inner strengths. And our commitment to you doesn’t end there. 

We know that the best service and product recommendations happen in salons. 

That’s why the Wahl Style Collection will never be available on the high street 

– and only ever through Wahl and you, the hair professional.

Tools that transform. 

Reveal your strength with a female styling range designed by professionals for professionals. 

Our Wahl Style Collection has been borne out of a desire to create a credible alternative for professional stylists. 

We want to break through the veneer with a range of products that put the substance back into style. 

Co-designed with leading stylists Hooker & Young, our tools are built with a real understanding of 

the needs of todays stylists. Tools robust enough to live up to the demands of the busy salon environment, 

and dynamic enough to create hair that lives up to life. 

Become a stockist... 

wahlstyling.co.uk

CREATIVEHEADMAG.COM 

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS 

EXCLUSIVE 

Short and sharp versus long and tousled. Explore the contrasts in men’s hair trends 

in Rokk Man Barbers’ sepia-toned collection, ‘Dichotomy’ 

If you couldn’t make it to London for 

The Coterie: Guido + Josh, you can now 

listen to the whole interview, exclusively 

on our website! 


Our first Creative HEAD Featured 

Artist LIVE event on 20 November is 

hosted by session stylist Syd Hayes – 

he explains why you can’t miss it... 

creativeheadmagofficial 

Never been a Coterie event? Wondering 

what all the fuss is about? We’ve put 

together a quick rundown 

of what you can expect 

@creativeheadmag

CREATIVEHEADMAG.COM 

AUTUMN 

W I N T E R 

2017 

01_Cover_GW4.indd 1 17/08/2017 11:44 

PB_FC_Insert_GW2.indd 1-2 19/04/2017 14:58 

CLUB 

creativeheadmag.com/club 

YOUR ESSENTIAL GUIDE TO THE NEW SEASON 

RUNWAY 

The salon manager’s 2017 guide to business growth 

POWERBOOK 

FOR JUST 

£10 

YOU’LL GET: 

• 10 issues of Creative 

HEAD magazine – and 

supplements including 

Runway, Colour Forecast 

and Power Book – 

delivered to your door 

• Exclusive competitions 

and prizes 

• Free product samples 

from leading professional 

brands 

SIGN UP NOW 

AND RECEIVE THESE 

TIGI PRODUCTS, * 

WORTH 

£68 

Includes S Factor True Lasting Colour gift set 

and Man On by Bed Head For Men gift set 

*For the fi rst 25 new members to sign up between 1 November and 31 December

This page: hair by Grace Morbey (left) and Aidan Darcy (right). 

Opposite page: hair by Ellie Beth Hancock. 

60 



REALITY 

B I T E S 

THE TIGI INSPIRATIONAL YOUTH 2017 MEMBERS SHOW OFF 

THEIR SKILLS IN A COLLECTION THAT’S CREATIVE AND COMMERCIAL, 

AWE-INDUCING AND AUTHENTIC 

PHOTOGRAPHY BY ALEX BARRON-HOUGH 


61

This page: hair by Evelina Lundgren (left) and Sophie Garrbutt (right). 

Opposite page: hair by Chelsey McQueen (left) and Jade Kerr (right). 

62 




63

@TIGIPRO 

@TIGIPROFESSIONALS 

#TIGIINSPIRATIONALYOUTH 

This page: hair by Alice Petty (left) and Christopher Read (right). Opposite page: hair by Rita Benedetto. 

All images: styling by Jiv D, make-up by Amy Barrington-Long. 

64 




65

T A K E 

Y O U R 

S H O T 

IF THE CHANCE COMES ALONG TO LEARN FROM THE BEST IN THE BIZ, 

YOU NEED TO GRAB IT WITH BOTH HANDS – AND THERE’S NO BETTER 

OPPORTUNITY OUT THERE THAN JOINING TIGI INSPIRATIONAL YOUTH 

YOU KNOW you’re onto something special 

when you’re sitting in a room with the likes 

of session star Maria Kovacs and creative 

genius Akos Bodi as they impart their 

knowledge to the next generation. 

It’s just one of the many fantastic 

experiences the members of TIGI 

Inspirational Youth enjoy throughout the yearlong 

programme. But why does TIGI make 

sure it provides these opportunities for 

as many young people as possible? 

It’s all down to Anthony Mascolo, TIGI 

international artistic director. He created 

TIGI Inspirational Youth 13 years ago as 

he wanted to identify raw talent and 

give a group of young hairdressers 

the opportunity to progress their 

careers. The programme has 

gone on to gain global respect 

throughout the hairdressing 

industry, but what can you 

expect if you’re lucky enough 

to get a place? 

A five-day boot camp 

starts the programme and 

during the most recent 

one, the 10 members of 

TIGI Inspirational Youth were mentored by 

the senior TIGI International Creative Team – 

led by TIGI European creative director, Akos 

Bodi; TIGI European session director, Maria 

Kovacs; and TIGI global Academy technical 

director, Warren Boodaghians. 

The boot camp also included classic 

and advanced cut and colouring, session 

styling training, future fashion forecasting, 

presentation skills and a model casting 

session and photoshoot. Shot at Bed Head 

Studio by TIGI in-house photographer, Alex 

Barron-Hough, the models were styled by 

TIGI fashion stylist, Jiv D. They will then 

participate in an exclusive show at London’s 

Café de Paris at the end of the year. 

“This year’s team was fantastic,” says Akos 

Bodi. “They quickly gelled and their standard 

of work was very high.” 

TIGI starts its search for the 2018 team 

early next year, so keep your eyes peeled. 

All potential members are required to submit 

a short video and a written introduction about 

themselves with Anthony Mascolo selecting 

the final team. Opportunity doesn’t knock 

twice, so make sure you grab every chance 

that comes your way – starting with TIGI. 



THE 2017 TEAM IS (FROM LEFT TO RIGHT): 

Aidan Darcy, SugarCubed; Chelsey McQueen, MYKA; 

Sophie Garrbutt, Forresters; Alice Petty, Yazz Number One 

Hair Studio; Christopher Read, Hobbs Hairdressing; Evelina 

Lundgren, Andrew Jose Salon; Grace Morbey, Inkfish; Rita 

Benedetto, Bad Apple; Ellie Beth Hancock, Anthony Laban 

Home; Jade Kerr, Scots Hair Design. 

SEIZE YOUR FUTURE WITH TIGI INSPIRATIONAL YOUTH. TO FIND OUT MORE, 

VISIT UK.TIGIPROFESSIONAL.COM/TIGI-INSPIRATIONAL-YOUTH 


67

#SalonExperience 

How to make 

your reception 

WERK, 

WERK, WERK, 

WERK, 

WERK! 

I’d like to introduce myself – my name is 

Joel and I’m Not Another Salon’s ‘queen’ 

of reception. Quite literally… 

I joined Not Another Salon in August 2016 and 

being slightly fLamboyant, I really felt 

a need to do reception in a completely 

unique way. How, you ask? By not just being 

the fIrst and last impression, but also the 

experience in between. I don’t believe in 

just the client journey, but also being in 

a client’s memory. This is how we do it… 

A ‘SIGNATURE’ 

IS ESSENTIAL 

The importance of aesthetics 

can be forgotten when dealing 

with admin duties. However, we are not 

just the voice of the salon but the face, 

too. And it’s our faces that the clients 

grow to know each visit – so why not be 

a face they can remember? Whether you 

opt for a big pair of costume earrings or 

you vow never to be caught dead in a flat 

shoe, you need to ask yourself: “What’s my 

signature?” Now, I know not everyone is a 

bloke in heels like myself darling, but any 

small detail that makes you special will 

help the client remember, recognise and 

relate to you, and will really 

add that sparkle to your 

client relations. 

DON’T JUST SELL TIME, 

SELL PERSONALITY! 

Often you can hear reception close 

a client’s enquiry with “I’m not a 

hairdresser”. Yes, front of house’s 

duty isn’t to give out hair 

advice, but any fabulous 

receptionist knows their 

team and their salon. 

Approach the client like 

you’re a dating agency; get 

to know their style, ask about their 

lifestyle. Engage with the client and 

show interest in who they are, and 

then recommend the stylist you feel 

is perfect for them. Each time you put 

the phone down you want the client 

to have butterflies knowing they’re 

about to meet their hair soulmate. 

68 


ARE YOU BORED? WELL, STOP 

BEING BORING! GET TO WERK! 

Don’t just sit behind a desk staring blankly at 

the screen all day; get to know your clients. Walk 

around the salon (or in my case, totter) and check-in on the 

clients whose colour is developing, the clients waiting, the 

stylists stressed about their fully-booked column… and have 

a laugh! Being on the desk you’re in the perfect position to 

werk the room and add to the client’s experience. 

WHY SIT AT A DESK, WHEN YOU CAN BE 

THE STAR Of the STAGE! 

Emails can be dull and repetitive, so why not make them 

exciting for you and your client! Add a signature to the email, 

a catchy slogan to sign off with that the 

client remembers and recognises as you. 

Take ownership of reception and inject 

personality in every place you can! I have 

one client that whenever she confirms, she 

sends me an email just to say “Hey, it’s 

Jackie!” I send her a picture of Jackie 

Stallone right back. Break up the 

formality with personality and you can have a cackle 

every time an email hits your inbox! 

DO YOU KNOW WHAT 

BAKING IS? 

Let me tell you darling… it’s a drag 

make-up technique that means your 

face won’t shift. An. Inch. Taking that 

five minutes in your make-up routine 

to bake saves you a day of having 

to touch-up constantly! Apply the 

baking technique to your work – take 

that extra time out of your day to sit 

down and create systems for the small 

daily issues. For example, take a client 

enquiring about balayage. Once I’ve 

conducted a basic email consultation, I 

send an automated email template on the 

service and information they need 

to know, which has cut down all 

that tapping away down to a 

press of a button! 

The key to a beautifully 

run front of house is to love 

the team. You can’t sell a product you 

don’t believe in! 

Ciao for now! 

Joel xx 


69

RAZZLE 

DAZZLE ’EM 

TURN YOUR SALON INTO A SHOW-STOPPING SHOPPING DESTINATION AND MAKE IT EASIER 

THAN EVER FOR THEM TO GIVE THE GIFT OF STYLE THIS CHRISTMAS, WITH PAUL MITCHELL 

IT’S ALL ABOUT impressing your clients this festive season. 

Give them an experience like no other and your Christmas 

retail will be flying off your shelves before you can say 

‘I wish it could be Christmas every day’. With 40 per cent of 

consumers admitting to spending more money than they had 

planned to when out shopping,* we can’t emphasise enough 

the importance of making sure you’re providing clients with a 

truly magical experience. 

“Consumers are still looking for great shopping experiences 

in-store,” says Zoë Vears, director of publicity at Salon 

Success, the UK distributor of Paul Mitchell. “Online 

shopping is a significant portion of overall Christmas sales, 

but being able to browse, having personal recommendations 

and multi-sensory experiences is of huge importance.” 

Salon Success offers consultancy and business support to 

drive consumers into salons and help its salon partners build 

their business, increase client spend and loyalty and grow 

their retail sales. “Impulse buying is a big driver of spending, 

so make sure in-store displays are in prominent positions, as 

well as an element of experience to capture their imagination, 

such as demonstrations,” adds Zoë. 

Salon Success has created a number of free materials, tools 

and education to help elevate the client experience including: 

● In-salon education for goal setting and to set you up for the 

Christmas period 

● Marketing support, downloads and templates on its Pro site 

● Customer magazines packed with retail and visual 

merchandising tips, as well as promotions to save on 

professional costs and grow retail sales 

● Seasonal planner to plan your way to success 

● Dedicated salon business consultant to help set and achieve 

business goals 

● Festive bonus offers with free client samples, gift wrap and 

a stylist reward kit 

● Point of purchase material and access to exclusive props to 

help your salon stand out on the high street 

● Gorgeous gift wrap to enhance the shopping experience 

● Multiple stand options to create a Christmas shop in-salon 

70 



GASP-INDUCING GIFTS! 

YOU CREATE THE EXPERIENCE – LET PAUL MITCHELL PROVIDE THE GLORIOUS GIFTS 

PAUL MITCHELL 

From caring for 

coloured hair 

to moisturising 

and nourishing 

dry and brittle 

locks, these Paul 

Mitchell gift sets 

have got every 

hair type covered. 

MITCH 

Help your male 

clients illustrate 

their style however 

they wear their 

hair with these 

guy-friendly 

MITCH kits – 

perfect for 

gift giving. 

AWAPUHI 

WILD GINGER 

From superior 

smoothing 

to stunning 

styling, the floral 

Awapuhi Wild 

Ginger Christmas 

collection is the 

essence of style. 

TEA TREE 

Indulge the 

senses with Tea 

Tree. Clients 

will love these 

hair care sets, 

presented in 

eco-friendly, 100 

per cent recycled 

packaging. 

MARULAOIL 

This collection 

delivers deep 

hydration. Coldpressed 

and wildharvested, 

marula 

oil is encapsulated 

into time-release 

MarulaSpheres to 

help repair all day. 

NEON 

Sweeten up your 

clients with the 

latest addition 

to the portfolio, 

Neon. Powered 

by sugar, Neon is 

the perfect gift 

for young women 

this Christmas. 

*AT Kearney 

To discover how Salon Success can support your business, call 0845 659 0011 or visit salon-success.co.uk 


71

TRADE 

ACCOUNTS 

APPLY AT 

REMICACHET.COM 

FORM A DEEPER BOND 

WITH YOUR HAIR 

PRE BONDED - WEFTS - CLIP-INS - TAPE - HAIR PIECES 

Indian, Russian-Mongolian & Chinese Hair 

#GorgeousHairIsAChoice 

Ask your #RCStylist 

remicachet.com

THE RUN-UP TO CHRISTMAS FEELS LIKE YOU’RE 

WORKING 24/7 – SO HOW DO YOU KEEP CLIENTS 

SMILING AND YOUR TEAM HEALTHY AND HAPPY? 

HERE’S OUR THREE-STEP PARTY SEASON PREP 

PLAN – IT’S OUR GIFT TO YOU! 

Hair by Allen Ruiz, with colour by Luis Gonzalez, using Aveda. Make-up by Anastasia Durasova. 

Wardrobe by Sandy Armeni. Photography by Yulia Gorbachenko 


73

#PartyPeople 

WHAT’S ON THE MENU? 

ONE WORD: PLAN. If you haven’t done so already, 

brainstorm with your team on how you can boost 

revenue over the Christmas period. We’re assuming 

you’re booked solid in December, so filling columns 

is not your focus. Instead, think about maxing retail 

sales, tailoring your in-salon services and getting 

people to book in for the quiet January ahead. 

Blow-dry menus geared to party looks, conditioning 

treatments and quick hair-ups and clip-in hair pieces 

can transform locks in a flash and are great for clients 

who have little time. “Quick cash services benefit the 

business greatly,” says Charles Rose, salon director of 

Electric Hairdressing. “Not just from a financial point of view, 

but also from one of brand exposure.” 

Alternatively, with all the craziness of Christmas, it’s a great 

time to offer a little luxury with some “me time” options, 

which has the added benefit of getting them looking seriously 

chic for the party season ahead. Kelly Mouatt, Great Lengths 

stylist at 3 Rooms Makeover Lounge in Bradford, says: 

“Christmas is always a stressful time so we have separate 

rooms for services such as hair, make-up, HD Brows, spray 

tans and nails so you can get pampered all in one place.” 

One more word: budget. Always have a marketing budget 

in mind for Christmas and the New Year. Business consultant 

Alice Kirby of Lockhart Meyer Marketing recommends 

adding 10 per cent extra to your budget just to be on the safe 

side as things can, and do, appear when you least expect them. 

GET SOCIAL! 

You can never be too busy for social media nowadays – but 

you’ve got to make sure every post counts. Either block out 

some time to write and schedule your content in advance, or 

take the spontaneous route – at SJ Forbes in Egham, its daily 

‘12 days of Christmas’ posts could include everything from 

a client’s Christmas makeover to a beautifully wrapped 

gift set, complete with Instagram filter finish. And 

don’t forget to dress up your Facebook page 

with a photo of your salon decked out in its 

festive finery! 

CHRISTMAS STYLING 

Charles Worthington Salons has created these three festive 

hairstyles (above from left) – Tinsel Nights, Rockin’ Bun and 

Yule Twist – for its dry-styling Christmas menu. With each 

15-minute appointment charged at £20, they’re great for 

clients on their way to a party – and for salon takings, too. 

“Providing a bespoke Christmas style menu definitely gets 

clients excited and inspired to try something new for the 

party season,” says Vicky James, general manager at 

Charles Worthington Salons. “Offering 15 minute 

slots also helps to fill any gaps in the calendar 

and it’s definitely the perfect desk-to- 

dance floor service!” 

YOU’VE MADE YOUR CLIENT HAPPY… 

IS THE TEAM SMILING, TOO? 

JUGGLING A BUSY salon floor with full styling columns 

and personal commitments can take its toll. Christmas is 

notorious for raising stress levels, and while the focus is 

rightly on pampering your clients, it’s important to remember 

the wellbeing of your staff too. 

Organise perks and activities to support your team 

emotionally, physically and financially. Lots of salons offer 

yoga sessions – whether in-salon or at a local gym – to help 

with focus and energy. Academy Salons in Surrey keep 

its teams motivated with competitions, including salon 

evenings out together. “No one gets away with being 

grumpy!” Jokes its director, Salv Mulé. 

At Simon Webster Hair in Brighton, the Christmas 

tunes, dodgy sweaters, mulled wine and mince pies don’t 

come out until December – but the team party is planned 

well in advance. Christmas is a great time to reward staff 

for the hard work and effort they’ve put in throughout 

the year, and a combination of food, comedy and dancing 

ensures the team can really unwind together. 

“When we close the salon at midday on 24 December,” 

says partner and manager Sophie Webster, “we close until 2 

or 3 January. It gives everyone the time they need to relax, 

refresh and re-energise. There’s time to travel, enjoy being 

home or just to enjoy being. And when we return to work in 

January, we’re ready to go.” 

74 


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TO BE 

UNRIVALLED 

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GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

#PartyPeople 

IT’S A SHOP-PORTUNITY! 

DID YOU KNOW that 70 per cent of all hair electrical sales 

in salons occur during November and December? Stocking 

your shelves with all the right items is a commercial 

must for Christmas, as well as making the most of your 

product suppliers’ promotions. With added-value freebies, 

beautifully packaged gift sets and luxurious gift-wrapping, 

you can build a show-stopping shopping destination. 

“Create an in-store brand experience that will entice 

shoppers to your salon during the busiest time of the 

year and prevent them from buying all their Christmas 

gifts online,” urges the team at Salon Success. “From 

the welcome greeting, consultation and service to the 

professional recommendation and gift service you provide, 

everything should be geared towards making that purchase 

simple. Shoppers love buying luxuries that come boxed 

and bagged or gift wrapped to take home, so create a 

department store atmosphere and take the hassle out of 

wrapping for your guests.” 

Tempt clients into spontaneous purchases with clever 

retail displays, visual merchandising and tactical selling. 

Set out “try me” tester products around the salon; create 

message-enhancing displays along the client’s journey 

and don’t forget that trial-sized products at reception 

make great stocking-filler impulse buys. Incentivise the 

team. Look at your sales from this time last year and 

aim to increase this by 10 per cent, says salon business 

consultant Carey Faulkner from Boostmysalon.co.uk. 

Once you have your goal, break it down into more 

manageable goals – in most cases it can mean just one 

more product sold per stylist per day. Here’s some 

festive retail inspiration… 

This Bumble and 

bauble glitter and 

gold extravaganza includes 

a travel-sized Pret-a- 

Powder and three Popbands on 

a bed of rose gold sequins. 

RRP £12 

bumbleandbumble. 

co.uk 

Schwarzkopf Professional’s 

BlondMe gift set includes All 

Blondes Shampoo and Mask. 

RRP £21.75 

schwarzkopfprofessional.co.uk 

There’s tonnes 

of choice from TIGI’s 

Bedhead, Catwalk, S Factor 

and Bedhead for Men ranges. 

Colour Goddess is a must! 

RRP £35.99 

tigiprofessional.com 

Inspired 

by precious 

materials, these limited 

edition palettes from High 

Definition are gorgeous! 

RRP £23.50 

beautyin 

highdefinition.com 

CHRISTMAS – ALL WRAPPED UP! 

The Hair Hangover 

Kits from Redken 

are perfect for those 

partying hard. 

RRP £10 

redken.co.uk 

Be Fabulous with 

Revlon Professional 

Normal C.R.E.A.M 

Shampoo and Conditioner 

and Fine Volume Spray. 

RRP £38.50 

revlonprofessional. 

com 

We love this 

R+Co Day+Night 

set, with Park Ave Blow 

Out Balm and Death 

Valley Dry Shampoo. 

RRP £27.20 

randco.com 

Clients 

can’t go wrong 

with an American Crew 

Essential Classic Kit – three 

products in a neat wash bag 

and a vial of WIN fragrance. 

RRP £34 

americancrew.com 

76 


WWW.HAIRREHABLONDON.COM

#PartyPeople 

CHRISTMAS – ALL WRAPPED UP! 

This cute bear 

comes free with each 

shampoo and conditioner 

set from milk_shake. Choose 

from Colour Care, Repair & 

Care and Blonde Care. 

RRP £24.99 

milkshakehaircare. 

co.uk 

Everyone 

loves a little 

pampering, so this Winter 

Hair Wishes set from Philip 

Kingsley is lovely, especially 

that glittering washbag! 

RRP £55 

philipkingsley.co.uk 

Christmas 

is covered by 

ghd with its nocturne 

collection, but our fave is 

the platinum styler gift set, 

with a bag and two OPI 

nail polishes. 

RRP £175 

ghdhair.com 

Ooh, it smells 

like festive spirit with 

the Ultimate Christmas Gift 

from L’Oréal Professionnel’s 

Mythic Oil. 

RRP £34 

lorealprofessionnel. 

co.uk 

Cloud 

Nine has given 

its irons the Midas 

Touch this Christmas, with 

shimmering gold details 

contrasting the matte finish. 

RRP FROM £159 

professional.cloud 

ninehair.com 

Check out the 

illustrations on these 

Mitch sets. Our fave is the 

Own Your Look, with Heavy 

Hitter shampoo and Reformer. 

RRP £22 

salon-success.co.uk 

Packable and 

powerful, this Viaggio 

rose gold travel hair dryer 

and styler gift set from Alfa 

Italia is a marvellous morsel 

of Milanese style. 

RRP £44.95 

alanhoward. 

co.uk 

Who 

doesn’t love a 

bit of sparkle? The 

Tangle Teezer 

Glitter Gem Compact 

Styler rocks! 

RRP £13.50 


Balmain Paris 

Hair Couture gift 

collections take glamour 

to new heights. Clients 

will love the Silk Perfume 

Set, with boudoir-esque 

vaporiser. 

RRP £34.75 

balmainhair.com 

78 


The Culture of Hairdressing 

FORMULATED WITHOUT PARABENS + SULFATES*. VEGETARIAN. CRUELTY + GLUTEN FREE. 

REBEL BEAUTY BRANDS LTD UK@RANDCO.COM TEL +441442248104 

RandCoUK @RandCoUK 

*SLS OR SLES

CREATIVE HEAD EDUCATION 

"It's me!" 

e ducation 

OUR 

FEATURED ARTIST 

IN NOVEMBER IS 

PAUL DENNISON 

The L’Oréal Professionnel 

Colour Specialist and 

creative technical director 

at Ken Picton Salons on 

#FormulaFriday, conceptual 

colour and why he always 

keeps a Sharpie handy! 

"... and then it's my turn!" 

OUR 

FEATURED ARTIST 

IN DECEMBER IS 

SYD HAYES 

The 2017 Most Wanted Session 

Stylist and BaByliss PRO ambassador 

will be fresh from his spellbinding turn 

at the first Creative HEAD Education 

Featured Artist event – come and 

venture inside his wonderful world… 

e ducation 

HEAD ONLINE NOW! 

CREATIVEHEADMAG.COMEDUCATION

Dear Santa… 


“PLEASE, PLEASE, PLEASE MAKE ALL OUR CHRISTMAS WISHES COME TRUE! WE’VE ALL BEEN GOOD 

BOYS AND GIRLS AND ALL WE WANT FOR CHRISTMAS IS BETTER BUSINESS SOLUTIONS, A HUGE RETAIL 

OFFERING, STYLISH ELECTRICALS, TERRIFIC TREATMENT IDEAS AND, ABOVE ALL ELSE, A FESTIVE RUSH 

LIKE NO OTHER. IS THAT TOO MUCH TO ASK?” 

THIS YEAR, YOUR CHRISTMAS WISH LIST IS SORTED WITH THIS SEASONAL EDIT OF THE BEST RETAIL 

GIFTS TO STOCK, THE TOOLS CLIENTS WILL WANT TO TAKE HOME AND IDEAS ON HOW TO BETTER 

MANAGE YOUR TIME – AND YOUR TEAM’S TIME – LEAVING YOU FREE TO SIMPLY SIT BACK, SIP YOUR 

EGGNOG AND REAP THE REWARDS 

All I want f Christmas is... 

STYLING MAGIC 

HEAD JOG, ONE OF THE UK’S FASTEST-SELLING BRUSH BRANDS, NOW 

DOES ELECTRICALS AND THEY’RE SURE TO BE ON CLIENTS’ WISH LISTS 

HEAD JOG IS known for its highquality 

professional brushes and its 

Fitness for Hair slogan, and the brand 

has approached electrical styling in 

the same way. 

Electric Head Jog promises to 

seduce the savviest of Christmas 

shoppers this season with its gorgeous 

range of dryers, curlers, straightener, 

clippers and a trimmer. The ninestrong 

range means all clients, from 

the teenager who can’t live without 

her straighteners to the dad needing 

a quick trim, will find something. 

The wands and straightener are 

titanium coated, which heats up much 

faster than regular ceramics, while the 

heat is evenly distributed throughout 

the barrels and plates for faster and 

healthier styling for hair. 

But what really sets these tools apart 

from the rest is the IONIC Charge. 

This allows heat to be radiated directly 

inside the hair, without drying out the 

hair’s external structure, preserving 

the natural moisture in the hair, 

making it shinier, softer and healthier. 

Make sure you’ve got your clients’ 

styling needs covered this Christmas 

with Electric Head Jog. 

Beat the Christmas rush with Electric Head Jog, from Hair 

Tools stockists. Call 01924 466999 or visit hairtools.co.uk 

81



SOFTWARE 

TO SOLVE 

HEADACHES 

RICHARD AND HELLEN WARD 

FROM RICHARD WARD HAIR 

& METROSPA REVEAL WHY 

THEY TURNED TO SHORTCUTS 

TO ENSURE THEIR SALON 

RUNS AS SMOOTHLY AS 

POSSIBLE THIS CHRISTMAS 

THE FESTIVE SEASON is the most hectic time of the year for salons and Richard and his wife Hellen 

run one of the busiest salons in the UK, with more than 1,000 clients coming through the doors each 

week. They reveal their inspirations and how embracing technology has made their lives easier. 

CREATIVE HEAD: How has Shortcuts salon software 

helped you run your business? 

RICHARD WARD: Since we’ve had Shortcuts 

it’s changed everybody’s lives in the salon – 

especially mine. Like a lot of hairdressers I’m a 

technophobe and I was reluctant to take 

on software, but we had to do something. 

Before Shortcuts, we had appointment 

sheets and filled them in by pencil. I 

can now log on wherever I am in the 

world and see what my day ahead looks 

like. Now we can track everything – just 

today, I found out with a click that we 

have improved our customer rebooking 

average from eight weeks to seven. 

CH What do you like the most about 

Shortcuts salon software? 

HELLEN WARD: The back end; I like to 

look at the statistics to find out if we 

were up and down on takings that 

day. I used to have to compile all that 

information by hand, so to be able to log 

on and see it a glance makes my life so 

much easier. It used to take me hours, 

calculating average bills and how often clients 

came back, but now I can get an instant snapshot 

whenever I want. 

CH: How has Shortcuts helped your team? 

RW: All team members have access to Shortcuts 

on their mobiles. There’s no more running 

up and down the stairs asking someone 

when their next client is in. It really frees up 

the receptionists. 

HW: Like it or not, stylists are going to have 

their phones on the shop floor! You might as 

well embrace this. Stylists being able to access 

Shortcuts on their phones mean they can look at 

their day and find out if their client has arrived. 

We used to have to employ someone to do that. 

CH: What keeps you feeling inspired? 

HW: Two things – music and food. I’m the biggest 

David Bowie fan and he’s been a massive 

influence on me. I also like to cook as it helps 

me unwind and escape from my day. 

RW: When you get to my age you realise you need 

to keep fit – I have quite a strict regime and I love 

running alongside the Thames each morning. 

Find out how Shortcuts can help your salon business, call 0161 9724900 or visit shortcuts.co.uk 

82



SLEIGH IT WITH BED HEAD 

Whether your client wants to 

pump up the volume, offer 

colour some therapy or rectify 

post-party damage to their 

locks (or their friends’), 

Bed Head is what they need. 

DAZZLING RETAIL 

IF YOU ONLY STOCK UP ON ONE BRAND OF CHRISTMAS GIFT SETS THIS SEASON, MAKE IT TIGI. 

THESE SPECIALLY SELECTED PRESENTS CATER FOR ALL OF YOUR CLIENTS AND THEIR LOVED ONES 

SHINE BRIGHT WITH S FACTOR 

Let clients sparkle this Christmas 

with S Factor. For lustrous locks offer 

Vivacious Lustre, while clients who 

want to look after their colour should 

opt for True Lasting Colour. 

BRING IT ON WITH 

BED HEAD FOR MEN 

Bed Head for Men has got Christmas 

covered for the boys with its festive gift 

sets. Perfect grooming can be theirs as 

these sets ensure manes are tamed. 

LIFE IS A CATWALK 

Clients can get party-ready with 

Catwalk by TIGI. For statement-making 

volume offer them the Catwalk Haute 

Volume duo, or suggest Catwalk 

Backstage Beauty for post-party repair. 

Get Christmas-ready with TIGI. To find out more call 0844 844 0944 or visit tigiprofessional.com 

83



JET-SET 

STYLE 

HOLIDAYS ARE COMING, WHICH MEANS SKI TRIPS, 

A SPOT OF WINTER SUN OR VISITING FAMILY AND 

FRIENDS. CLIENTS CAN TRAVEL IN STYLE WITH 

VIAGGIO STYLING KIT BY ALFA ITALIA 

WHEREVER THEIR TRAVELS take them this festive season, 

make sure your clients go there in style with the Viaggio Rose Gold 

Travel gift set, containing two professional and portable styling 

tools with accessories. This travel essential keeps hair looking 

fabulous no matter where clients are. 

For clients tired of dealing with unruly hotel hairdryers, they 

can now breathe a sigh of relief. The mini Viaggio dual voltage 

hairdryer is more powerful than its small size suggests. 

It boasts two speed settings, 1,200w and comes complete with 

a concentrator nozzle and mini diffuser – the perfect blow out is 

only a switch away. 

Hair dried and sorted, next comes the styling. For a sleek 

finish, clients can reach for the accompanying mini ceramic 

straighteners. Capable of heating up to 190°C, these soft-touch 

matte-black straighteners are peppered with accents of rose gold, 

making them as practical as they are beautiful. 

All of this comes packaged in a Milan-inspired vanity carry case 

and includes an additional pair of sectioning clips to give your 

client everything they need to complete their look. 

LOVE AT FIRST SIGHT 

The Alfa Italia Valentino hairdryer has gathered 

admirers from all over the country thanks to 

its unparalleled performance. Lightweight and 

gorgeously designed, the tourmaline-infused 

ceramic components promises a sleek, frizz-free 

finish, while negative ion technology locks in 

moisture and reduces drying time by up to 50 

per cent. However, it’s the brushless 2,000w 

motor that has people talking, literally. The quiet 

motor means that it’s now possible to talk to 

your client when blow drying. 

Alfa Italia is distributed exclusively by Alan Howard. To find out more, visit alanhoward.co.uk 

84



A stress-free life 

The right technology platform can give you a real 

edge during the festive season. Here, Salon-iQ 

reveals how its software can help you this yuletide 

WHAT DO SALONS such as John 

Frieda, Jo Hansford, Haringtons, 

McIntyres, Sanrizz, Ken Picton, Mark 

Leeson, Voodou and Karine Jackson all 

have in common? They all use Salon-iQ 

software to help run their businesses. 

In just five years, Salon-iQ has established itself as a major player in the 

UK salon technology market. This is down to its commitment to providing 

world-class software, systems and support, all designed to make running a 

salon simpler and less stressful. It’s committed to helping salons make more 

money and get more freedom from their businesses. 

Much of Salon-iQ’s success is down to its founder, David Levine (pictured 

inset). David has more than 20 years of experience in the salon industry and 

was a salon owner himself, so he knows what works and what doesn’t. 

“We know how hard it is to run a successful salon business,” says David. 

“We don’t believe in gimmicks, just quality software that really delivers 

for salon owners. Technology changes and the cloud means we can deliver 

better software and better value for salons. The right technology platform 

should give salon owners a real competitive advantage.” 

Salon-iQ’s top 

technology tips for a 

stress-free Christmas 

• Take deposits online and offline to 

eliminate no shows 

• Sell gift vouchers online 

• Use text and email marketing to 

maximise bookings and revenue 

• Capture all your new client data so 

you can market to them in the new 

year and make sure they come back 

To find out more, call 01892 280123 or visit saloniq.com 


85



TO END CLIENT 

HAIR LOSS 

DO YOUR CLIENTS DREAM OF A WAY TO PREVENT 

HAIR LOSS? HAIRDREAMS HAS THE ANSWER 

THE THREE SYSTEM PRODUCTS 

SOME PEOPLE DREAM OF a white Christmas, but we know lots of 

clients dream of stopping hair loss or even to grow new hair. 

Hairdreams knows how traumatic losing your hair can be, as well as 

how complicated the reasons behind the loss can be in the first place. 

This is why its anti-hair loss system is designed for three types of hair loss, 

because one size doesn’t fit all. 

The Stop & Grow anti-hair loss systems are formulated with PHT 

Complex, a scientifically proven active ingredient made of plant-based 

Phytohormones and Tetra-G-Collagen. It is seven-times more effective 

than the current world’s bestselling active ingredient at combatting hair 

loss. Not just a product, but full systems that can preserve your client’s 

hair as well as visibly increase the hair volume. In fact, the systems are 

able to restore up to 23 per cent of active hair roots in three months – the 

equivalent of 14,000 additional hairs! 

Using the Micrsocanner, a Stop & Grow expert can diagnose the kind of 

hair loss a client is facing and prescribe the best treatment to counter it. 

• PHT Elixir: Hairdreams’ most powerful 

treatment, it has the highest concentration 

of PHT Complex. This two-phase 

treatment reactivates the hair roots and 

provides all necessary nutrients to the hair 

follicles to generate new hair. 

• PHT Concentrate: the little brother of the 

Elixir, it contains 50 per cent of the active 

ingredient and is perfect for the treatment 

of the seasonal hair loss. 

• PHT Tonic: perfect for helping to 

prevent genetic hair loss, as well as to 

maintain the amazing results of the 

PHT Elixir treatment. 

Make your clients dreams come 

true this Christmas with Stop & Grow 

by Hairdreams 

To find out more, call +43 664 8485979, email en-ce@hairdreams.com or visit stopandgrow.com 

86


A FRESH 

START 

HELP YOUR CLIENTS UNDO ALL THE 

DAMAGE THEY’VE DONE TO THEIR 

HAIR OVER THE PAST YEAR 

WITH PeRA | 357 


CHRISTMAS IS OFTEN a time for 

reflection, with many clients considering 

whether that at-home colour, daily heat 

styling or fashion shade that was so on-trend 

was worth the residual damage. 

Recognising the need to be able to 

undo hair damage, PeRA|357 has created 

two ground-breaking products that have 

changed the face of the permanent hair 

colour and professional treatment markets 

as we know them. 

After working in the hair sector for a 

combined 75 years and noticing the archaic 

and outdated formulas on the market today, 

the PeRA|357 team, which includes leading 

scientists supported by Leeds University, 

worked to create a range of revolutionary 

professional products. These are the results: 

RE-KOLOUR HAIR COLOUR REMOVER 

Finally – a kinder, safer, more flexible way to remove hair 

colour. Re-Kolour is a patented scientific formula that allows 

the removal of colour without compromising the condition, 

allowing it to be changed frequently without fear of damage. 

TRIPLE IMPACT PRE SHAMPOO TREATMENT 

This professional treatment delivers shine, volume and 

faster blow-drys, as well as strengthening damaged hair. With 

formulations tailored for natural, colour-treated and grey hair, 

shine and body for all clients is just one product away. 

Give your clients what they really want for Christmas with PeRA|357, call 0330 380 0020 or visit pera357.com 

CREATIVE HEAD 87

88 


SHAKE 

IT OFF 

MOST WANTED HAIR TREND WINNER SAM BURNETT - FOUNDER AND 

CREATIVE DIRECTOR OF HARE & BONE - CHAMPIONS THE PERFECTION 

OF THE PONY THROUGH EXPERIMENTAL TECHNIQUES, WEARABLE 

TEXTURE AND ADAPTABLE PARTINGS. GIDDY UP... 

PHOTOGRAPHY BY JENNY HANDS 


90 



91

92 


HAIR Sam Burnett, Hare & Bone, using KMS. MAKE-UP Violet Zeng. 

SEE MORE from this collection 

at creativeheadmag.com 


93

94 


The thread 

that binds us 

Jason Miller offers a fresh interpretation of weaves that reveal threads of pastel 

and copper shades intricately woven to celebrate texture and movement 

PHOTOGRAPHY BY JASON MILLER 


95

96 


HAIR Jason Miller, Charlie Miller. MAKE-UP Lauren Gollan, 

Lauren Gollan Make-up Academy. DIGITAL ASSISTANT Phillip Dickson. 


97

NOW 

AVAILABLE 

IN THE UK 

Clipper GP80 

• Unrivalled Japanese Tempered 

Blades and Patented Technology 

• Superior Linear Motor, 

Hi-Tech X-Taper Blade and 

Incredible Performance 

Specially designed 

Japanese blades firmly 

catch and cut the hair 

1hr 

Full 

Charge Full 

Charge 

1hr 

Full 

Charge 

50 min min 

Use 

Use 

50 min 

Use 

Lithium-ion battery 

Continuous, maximum 

power, cordless cutting 

Trimmer 

GP21 

Clipper 

GP80 

FOR FURTHER DETAILS, PLEASE CONTACT 

DENMAN INTERNATIONAL 

0800 262 509 

Trimmer GP21 

• Easy to hold, lightweight, 

ergonomic design 

• Soft rubber grip for 

maximum comfort 

• Ideal for fine blending and 

neck/beard touch-ups 

8hr 

Full 

8Full Charge 

Charge 

40 min min 

Use 

Use 

Nickel-Metal hydride 

(NiMH) battery 

Continuous, maximum 

power, cordless cutting

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

The SHAPE 

of THINGS to 

come 

IT’S BEEN SEVEN YEARS, with more than 40 British hairdressers giving 

back – Schwarzkopf Professional’s Shaping Futures initiative saw a team 

of five volunteers travelling India to educate, enable and change the lives 

of disadvantaged young people. More than 800 days of time and expertise 

has been shared in that time, and this year Jane DeFrancesco from Jane 

Creative Hair and Lesley Maher headed to Delhi, while Gemma Slade and 

Rhys Davidson from Coloured Soul and En Route’s Lauren Tudor visited 

Mumbai. All had been prepped by Janet Maitland, the Shaping Futures UK 

ambassador who coordinates and trains UK volunteers so they are ready to 

hit the ground running. Twenty five Indian students enjoyed an intensive 

two-week training course, giving them the hairdressing skills needed to help 

earn a living. After that, each student is placed as an apprentice within a large 

salon in India to start their career. “Education is important for everyone, but 

the fact we can give these disadvantaged kids a chance is phenomenal,” says 

volunteer Lauren Tudor. We couldn’t agree more. 


99

Guido and Josh with Nicola Moulton 

It takes 

TWO 

IT DOESN’T GET much bigger than this. Redken’s 

Guido Palau and Josh Wood, each stars in their own 

right, together on stage for one night at The Coterie. 

And what a night it was at London’s The Yard 

Studios, as the pair delighted a 250-strong crowd 

with an insightful, intimate and irreverent look at 

life at the forefront of our industry, all beautifully 

navigated by former Vogue beauty director, Nicola 

Moulton. Punctuated with personal anecdotes and 

behind-the-scenes snapshots of momentous fashion 

show looks, the audience was enraptured by starstudded 

stories and candid admissions: Guido’s 

Instagram dependency (“I’ve had to delete it from 

my phone as I’d be sat there on the day of a show, 

just stuck scrolling in the bathroom!”) and Josh’s 

catwalk colouring catastrophes (“I could NOT get 

pistachio green to work and so when the designer 

asked for the look during runthrough I had to tell 

them it was in the bin.”) In a reflective moment, 

Guido confessed that he feels more nervous ahead 

of shows and shoots now as an established name 

than he did when starting out, while Josh admitted 

that Guido’s ascent provided him with inspiration 

and the drive to take colour to the same heights. 

Guests buzzed around the pair during post-chat 

drinks, and left on a high, armed with a stuffed 

goodie bag from Redken, the night’s sponsors. Can 

we do this every Monday night please? 

100 


Josh with Creative HEAD publisher, 

Catherine Handcock 

TO SEE more from this event and 

to hear a podcast of the discussion, 

visit creativeheadmag.com/events 


Elemental 

BARCA 

brilliance 

ARTISTIC, COSMOPOLITAN AND stunningly beautiful – it’s not hard to 

see why Barcelona was chosen to host Goldwell’s Global Zoom this year. 

The centrepiece of the three-day event was the Color Zoom Challenge as 97 

competitors from 38 counties took to the floor, mixing bowls in hand, with 

three hours to create a look inspired by Goldwell’s IN-FLUX collection. 

Flying the flag for the UK was Lydia Wolfe of Tony Wood Hairdressing 

in the New Talent category, Caroline Brand of Oracle Hair & Beauty in 

the Creative Category and Nicholas Holmes of Hobson & Holmes in the 

Partner Category. The Color Zoom Gala saw the world premiere of the 

stunning 2018 Color Zoom Collection, Elemental, created by last year’s 

winners. Alongside the contest, new innovations were revealed including 

Pure Pigments direct dye additives, three new genderless grooming 

products from KMS and the new Kerasilk Style line-up. At the artist 

sessions, a wealth of incredible hairdressers shared insight into their 

creations, and Creative HEAD’s own Anna Samson took to the stage in 

a panel discussing social media from an editor’s perspective. And the 

excitement has already kicked off for Goldwell Global Zoom 2018 – 

Toronto was revealed as the next host city! 

102 


Cory Couts, global president of the salon 

division of Goldwell parent company, Kao 

Errol Douglas MBE 

Jay Mahmood Sam Burnett 

And the winners are… 

THE COLOR ZOOM GOLD MEDALS WERE TAKEN HOME BY: 

NEW TALENT CATEGORY 

GOLD Maxim Sotnikov, Russia 

SILVER Sam Lim Sze Shien, Malaysia 

BRONZE Ayaka Tanioka, Japan 

STYLISTS’ FAVOURITE AWARD Lydia Wolfe, UK 

CREATIVE CATEGORY 

GOLD Dylan Tung, Singapore 

SILVER Lauren Kocman, USA 

BRONZE Caroline Brand, UK 

STYLISTS’ FAVOURITE AWARD Futoun Ahmed Hakim, UAE 

PARTNER CATEGORY 

GOLD Mio Sota, USA 

SILVER Velette Huang, Taiwan 

BRONZE Sean Chiu, Hong Kong 

STYLISTS’ FAVOURITE AWARD Maarten Schapendonk 

Lydia Wolfe with John Moroney, 

creative director of Kao salon division Nicholas Holmes 


Pop Academy 

Eros 

Jay Mahmood 

Causing a 

COMMOTION 

IN A RELATIVELY short time, NOISE has become one of the most exciting 

hair events on the face of the planet, popping up internationally to deliver the 

most creative, thought-provoking and often controversial hair presentations. 

This year was no different, as Saco’s Richard Ashforth, the mastermind 

behind the former Most Wanted Award for Innovation winner NOISE, brought 

together another eclectic collective, this time in Shoreditch. On-stage, there 

was cutting from Jay Mahmood, while Taiwan’s Eros delivered avant-garde 

transformations. LA’s Pop Academy played with ideas of gender; Saco’s 

London and Paris teams transformed one model with three looks (described 

as “peeling like an onion”) and the iconic Tim Hartley channelled the Bright 

Young Things of the ’20s. However, it was Russia’s Hairfucker that left everyone 

speechless, with wigs made of fresh meat, vegetables and fish – perhaps 

precious commodities in the future, and exploring the topic of humans evolving 

to being hairless with no need for hairdressers, alongside a question over just 

how we will interpret ‘luxury’ in the future. A peerless, visionary event. 

104 


Tim Hartley 

Hairfucker 

Photography by Saeho Kim Saco’s Richard Ashforth 

TO SEE The video from the NOISE 

event in Shoreditch, head online to 

creativeheadmag.com now 


Turning @kimkardashian 

into Jackie O for 

@Interviewmag 

Kisses with @gigihadid 

The @randcohair trio 

launching new goodies 

#TBT Backstage at 

Fabrice in the late '70s 

In the 

frame 

R+Co co-founder and legendary session 

stylist Garren (@garrennewyork) snaps away 

A final look at 

@annasui S/S18 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Prepping #HaleyBennett 

for the Met Gala 

Enjoying the eclipse in 

Central Park, NYC 

Talking dry shampoo with 

@crfashionbook 

Discussing the look with R+Co's 

Howard McLaren 

Behind the scenes 

with @kendalljenner 

and @voguemagazine 

106 


Join before 31 December and quote CHN25 to get 

£25 off your membership fee. 

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Creative HEAD Christmas 2017

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