Creative HEAD Christmas 2017

{ SMARTBOND }
CREATIVE HEAD ADVERTORIAL
IT’S THE BUSY festive season, so what
better time to boost your business?
Ensure you make the most of it with
these top tips from L’Oréal Professionnel:
• Increase your average spend.
Introduce new and exciting looks for
the party season to boost styling product
sales, or turn your focus to hair care.
We recommend complementing colour
services with a Powermix treatment.
• Christmas is a great opportunity to
show gratitude to your loyal clients for
their support. Why not treat them to a
festive salon party?
• Entice clients to confirm bookings for
the New Year. As their appointment ends,
ask if they wish to re-book for January.
Offer a complimentary treatment if
booked today – who could resist?
• Enhance staff productivity. Incentivise
and boost morale by running a staff
competition during the lead-up to
Christmas. Why not see who can attract
the most clients booked in for January?
{
THE RETAIL }
Help your clients’ colour
shine during the festive
season with SERIE
EXPERT Vitamino Color.
Enriched with A-OX,
developed to protect the
hair fibre, and boosted
with antioxidants, it leaves
coloured hair feeling soft
and vibrant.
INCREASE YOUR PROFITS WITH SMARTBOND
£20,000
That’s how much revenue L’Oréal Professionnel Smartbond has generated for
Andrew Mulvenna salon in Belfast in one year. The team sells an average of 35
applications a week! We spoke to owner Andrew Mulvenna to find out his top tips
to help you increase the take-up of Smartbond in-salon.
1 Seeing is believing! Let the staff try Smartbond and see the results themselves.
2 Explain the turnover teams could generate by simply selling five Smartbond
treatments per day, helping them achieve their target quicker. We incentivise our
staff for selling the most Smartbond services by offering personalised gifts.
3 Offer your clients ‘the ultimate reboot’ package by combining a Smartbond
service with an intensive backwash treatment. Once clients have tried it and
seen the results, they will come back and ask for it time and time and again.
Want to know the
IMPACT AND
IMPORTANCE
of colour choice?
Colour Consultation, Contouring & Placement is
a one-day course will guide you so that you can
offer bespoke colour services and formulations
to your client by gaining information through
a thorough consultation. By understanding
your clients individually, you can really create
the correct technique and choose colour
formulations to make sure your clients feel
special, knowing you’re providing a truly
personalised service designed for them.
Book your place now for the 29 November course
in London, call 0800 028 3448
CREATIVE HEAD
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