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Elemental<br />
BARCA<br />
brilliance<br />
ARTISTIC, COSMOPOLITAN AND stunningly beautiful – it’s not hard to<br />
see why Barcelona was chosen to host Goldwell’s Global Zoom this year.<br />
The centrepiece of the three-day event was the Color Zoom Challenge as 97<br />
competitors from 38 counties took to the floor, mixing bowls in hand, with<br />
three hours to create a look inspired by Goldwell’s IN-FLUX collection.<br />
Flying the flag for the UK was Lydia Wolfe of Tony Wood Hairdressing<br />
in the New Talent category, Caroline Brand of Oracle Hair & Beauty in<br />
the <strong>Creative</strong> Category and Nicholas Holmes of Hobson & Holmes in the<br />
Partner Category. The Color Zoom Gala saw the world premiere of the<br />
stunning 2018 Color Zoom Collection, Elemental, created by last year’s<br />
winners. Alongside the contest, new innovations were revealed including<br />
Pure Pigments direct dye additives, three new genderless grooming<br />
products from KMS and the new Kerasilk Style line-up. At the artist<br />
sessions, a wealth of incredible hairdressers shared insight into their<br />
creations, and <strong>Creative</strong> <strong>HEAD</strong>’s own Anna Samson took to the stage in<br />
a panel discussing social media from an editor’s perspective. And the<br />
excitement has already kicked off for Goldwell Global Zoom 2018 –<br />
Toronto was revealed as the next host city!<br />
102<br />
CREATIVE <strong>HEAD</strong>
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