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Creative HEAD Christmas 2017

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GET YOUR SALON OPENING OFF TO A GOOD START AND MAKE<br />

YOUR BUSINESS RUN SEAMLESSLY WITH MINDBODY<br />

DECIDING TO OPEN a salon is scary. Life-changing<br />

scary. But it’s also the first step on your journey to success.<br />

With a little faith and a lot of planning, you can make your<br />

goals happen and open a successful salon. If you want to<br />

streamline the journey and make it as fuss-free as possible,<br />

you will need help, which is why salon software company<br />

MINDBODY has come up with these helpful tips:<br />

MAKE A GOOD FIRST IMPRESSION<br />

You only have one chance to make a first impression. Your<br />

reception space is the frontline – your decor and staff<br />

should work together to create an inviting atmosphere that<br />

embodies your style and brand. Many people will visit your<br />

website before stepping inside your salon so a user-friendly,<br />

informative and stylish online impression is key. Finally,<br />

your social media presence should showcase your style and<br />

engage with your potential clients.<br />

ASSEMBLE YOUR DREAM TEAM<br />

You need to recruit a team that<br />

shares your vision. From your<br />

receptionists to your stylists,<br />

look for people who are both<br />

skilled and inspired. Hiring<br />

the right stylists is paramount<br />

– it sounds obvious but this<br />

can’t be emphasised enough.<br />

Once you have the right staff,<br />

remember to keep them<br />

engaged. Businesses with engaged employees outperform<br />

those that don’t, so give positive recognition when<br />

employees exemplify your salon goals and values.<br />

EQUIP YOUR STAFF WITH THE TOOLS TO SUCCEED<br />

When your salon is running smoothly, you’ll have more<br />

time to focus on your clients. Take advantage of business<br />

management tools to streamline your operations.<br />

Look for salon software that has booking options that<br />

allow you to add, modify, pre-book and check out any<br />

appointment with just a few clicks. Schedule accessibility<br />

is important as it will enable you to fill your schedule and<br />

manage it all from one screen. Software with marketing<br />

tools built-in will also be useful. Look for seamless payment<br />

processing that lets you process any payment and robust<br />

analytics that will let you track inventory and staff goals.<br />

HOW MINDBODY CAN HELP<br />

Keep your salon running smoothly<br />

with MINDBODY’s online booking and<br />

automated appointment reminders,<br />

and grow your client base<br />

with proven marketing<br />

tools. Millions of people<br />

are booking appointments<br />

with wellness and beauty<br />

businesses around the world<br />

on the MINDBODY app, so<br />

get listed on it today.<br />

To learn more about MINDBODY, call 020 3514 1894 or book a demo at uk.mindbodyonline.com<br />

CREATIVE <strong>HEAD</strong><br />

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