Creative HEAD Christmas 2017

#BusinessEdit
ELI HALLIWELL
HAIRSTORY
HOW IS HAIRSTORY
DIFFERENT?
We enable hairdressers to
participate in ecommerce
with a completely different
business model. This model
is based on the new economy
where consumers are making
many of their purchases
online, particularly when it
comes to the replenishment
of items. We’re the only one
that includes hairdressers in
the online transaction.
WHAT ARE THE BENEFITS?
The first is the product:
clients have better hair.
New Wash is a completely
different way of cleansing,
and once clients switch they
don’t go back. Second, salons
capture more hair care sales
because they’re not missing
out on purchases that lost to
online retailers.
WHAT CAN HAIRSTORY
OFFER SALONS THAT
OTHERS CAN’T?
Hairstory is positioned to
help hairdressers leverage
technology to improve their
revenues and customer
service. Technology is
enabling things that we
never imagined possible, and
we want to bring the benefits
of that to hairdressers and
their clients.
Q
A
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
PAUL EDMONDS,
PAUL EDMONDS LONDON
How do you keep yourself motivated to give so much to your team and offer excellent
customer service? Jo Hardardt, elements
When we started this journey, all the team took a day out from the salon and worked together to
lay down what we, as a collective, wanted to do to give our clients the very best experience. The
team then took ownership so the motivation comes from within. We constantly monitor and give
feedback, and any negative feedback we get is acted upon straight away. We use LEARN forms –
Listen, Empathise, Act, Resolve, Now. Then it’s a matter of staying on top of it.
How do you maintain a strong business in a thriving city full of creative and
competitive salons? @misterhaircare
Keeping the business buzzing is really not that easy. We are in an aggressive, mature market in the
UK with younger, newer, sexier businesses always looking to take over. There is a constant need to
adjust and adapt the business model. However, we’re constantly analysing our customer data and
looking at trends in their behaviour, where they are coming from and what they are spending on.
Along with this we have a PR team, in-house marketing and a web manager. What started off as a
simple business has become trickier; however it all comes down to the experience and caring for
the individual while they sit in your seat. It must come from your heart.
What would your career have been if you didn’t go into hairdressing? @ErrolDouglas1
If I hadn’t done hair, it would be something to do with design – fashion or interior design. At one
point I wanted to be an architect. I have been reading a book called Homo Deus, it’s about where
we as the human race are going. The author, Yuval Noah Harari, pointed out that as we are living
longer we should look at having several jobs during our lifetime, so I was thinking I may be a
sculptor next. I quite fancy that!
Next issue: Larry King. Tweet us at @creativeheadmag
Insider Insight
Supported
by
of clients in December book their blow-dry with less than 48 hours’ notice. December
is one of the busiest months of the year, especially the two Fridays before Christmas.
Colour bookings are also at their highest. What does this mean for you? At this time of
the year, it’s even more important to keep calendars up-to-date, so you can sell last-
55%minute appointments due to festive flu cancellations, protecting your peak times.
To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515
36 CREATIVE HEAD