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Pop Academy<br />
Eros<br />
Jay Mahmood<br />
Causing a<br />
COMMOTION<br />
IN A RELATIVELY short time, NOISE has become one of the most exciting<br />
hair events on the face of the planet, popping up internationally to deliver the<br />
most creative, thought-provoking and often controversial hair presentations.<br />
This year was no different, as Saco’s Richard Ashforth, the mastermind<br />
behind the former Most Wanted Award for Innovation winner NOISE, brought<br />
together another eclectic collective, this time in Shoreditch. On-stage, there<br />
was cutting from Jay Mahmood, while Taiwan’s Eros delivered avant-garde<br />
transformations. LA’s Pop Academy played with ideas of gender; Saco’s<br />
London and Paris teams transformed one model with three looks (described<br />
as “peeling like an onion”) and the iconic Tim Hartley channelled the Bright<br />
Young Things of the ’20s. However, it was Russia’s Hairfucker that left everyone<br />
speechless, with wigs made of fresh meat, vegetables and fish – perhaps<br />
precious commodities in the future, and exploring the topic of humans evolving<br />
to being hairless with no need for hairdressers, alongside a question over just<br />
how we will interpret ‘luxury’ in the future. A peerless, visionary event.<br />
104<br />
CREATIVE <strong>HEAD</strong>
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