Creative HEAD Christmas 2017

#SalonExperience
How to make
your reception
WERK,
WERK, WERK,
WERK,
WERK!
I’d like to introduce myself – my name is
Joel and I’m Not Another Salon’s ‘queen’
of reception. Quite literally…
I joined Not Another Salon in August 2016 and
being slightly fLamboyant, I really felt
a need to do reception in a completely
unique way. How, you ask? By not just being
the fIrst and last impression, but also the
experience in between. I don’t believe in
just the client journey, but also being in
a client’s memory. This is how we do it…
A ‘SIGNATURE’
IS ESSENTIAL
The importance of aesthetics
can be forgotten when dealing
with admin duties. However, we are not
just the voice of the salon but the face,
too. And it’s our faces that the clients
grow to know each visit – so why not be
a face they can remember? Whether you
opt for a big pair of costume earrings or
you vow never to be caught dead in a flat
shoe, you need to ask yourself: “What’s my
signature?” Now, I know not everyone is a
bloke in heels like myself darling, but any
small detail that makes you special will
help the client remember, recognise and
relate to you, and will really
add that sparkle to your
client relations.
DON’T JUST SELL TIME,
SELL PERSONALITY!
Often you can hear reception close
a client’s enquiry with “I’m not a
hairdresser”. Yes, front of house’s
duty isn’t to give out hair
advice, but any fabulous
receptionist knows their
team and their salon.
Approach the client like
you’re a dating agency; get
to know their style, ask about their
lifestyle. Engage with the client and
show interest in who they are, and
then recommend the stylist you feel
is perfect for them. Each time you put
the phone down you want the client
to have butterflies knowing they’re
about to meet their hair soulmate.
68
CREATIVE HEAD