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RAZZLE<br />
DAZZLE ’EM<br />
TURN YOUR SALON INTO A SHOW-STOPPING SHOPPING DESTINATION AND MAKE IT EASIER<br />
THAN EVER FOR THEM TO GIVE THE GIFT OF STYLE THIS CHRISTMAS, WITH PAUL MITCHELL<br />
IT’S ALL ABOUT impressing your clients this festive season.<br />
Give them an experience like no other and your <strong>Christmas</strong><br />
retail will be flying off your shelves before you can say<br />
‘I wish it could be <strong>Christmas</strong> every day’. With 40 per cent of<br />
consumers admitting to spending more money than they had<br />
planned to when out shopping,* we can’t emphasise enough<br />
the importance of making sure you’re providing clients with a<br />
truly magical experience.<br />
“Consumers are still looking for great shopping experiences<br />
in-store,” says Zoë Vears, director of publicity at Salon<br />
Success, the UK distributor of Paul Mitchell. “Online<br />
shopping is a significant portion of overall <strong>Christmas</strong> sales,<br />
but being able to browse, having personal recommendations<br />
and multi-sensory experiences is of huge importance.”<br />
Salon Success offers consultancy and business support to<br />
drive consumers into salons and help its salon partners build<br />
their business, increase client spend and loyalty and grow<br />
their retail sales. “Impulse buying is a big driver of spending,<br />
so make sure in-store displays are in prominent positions, as<br />
well as an element of experience to capture their imagination,<br />
such as demonstrations,” adds Zoë.<br />
Salon Success has created a number of free materials, tools<br />
and education to help elevate the client experience including:<br />
● In-salon education for goal setting and to set you up for the<br />
<strong>Christmas</strong> period<br />
● Marketing support, downloads and templates on its Pro site<br />
● Customer magazines packed with retail and visual<br />
merchandising tips, as well as promotions to save on<br />
professional costs and grow retail sales<br />
● Seasonal planner to plan your way to success<br />
● Dedicated salon business consultant to help set and achieve<br />
business goals<br />
● Festive bonus offers with free client samples, gift wrap and<br />
a stylist reward kit<br />
● Point of purchase material and access to exclusive props to<br />
help your salon stand out on the high street<br />
● Gorgeous gift wrap to enhance the shopping experience<br />
● Multiple stand options to create a <strong>Christmas</strong> shop in-salon<br />
70<br />
CREATIVE <strong>HEAD</strong>
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