#BusinessEdit ELI HALLIWELL HAIRSTORY HOW IS HAIRSTORY DIFFERENT? We enable hairdressers to participate in ecommerce with a completely different business model. This model is based on the new economy where consumers are making many of their purchases online, particularly when it comes to the replenishment of items. We’re the only one that includes hairdressers in the online transaction. WHAT ARE THE BENEFITS? The first is the product: clients have better hair. New Wash is a completely different way of cleansing, and once clients switch they don’t go back. Second, salons capture more hair care sales because they’re not missing out on purchases that lost to online retailers. WHAT CAN HAIRSTORY OFFER SALONS THAT OTHERS CAN’T? Hairstory is positioned to help hairdressers leverage technology to improve their revenues and customer service. Technology is enabling things that we never imagined possible, and we want to bring the benefits of that to hairdressers and their clients. Q A TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! PAUL EDMONDS, PAUL EDMONDS LONDON How do you keep yourself motivated to give so much to your team and offer excellent customer service? Jo Hardardt, elements When we started this journey, all the team took a day out from the salon and worked together to lay down what we, as a collective, wanted to do to give our clients the very best experience. The team then took ownership so the motivation comes from within. We constantly monitor and give feedback, and any negative feedback we get is acted upon straight away. We use LEARN forms – Listen, Empathise, Act, Resolve, Now. Then it’s a matter of staying on top of it. How do you maintain a strong business in a thriving city full of creative and competitive salons? @misterhaircare Keeping the business buzzing is really not that easy. We are in an aggressive, mature market in the UK with younger, newer, sexier businesses always looking to take over. There is a constant need to adjust and adapt the business model. However, we’re constantly analysing our customer data and looking at trends in their behaviour, where they are coming from and what they are spending on. Along with this we have a PR team, in-house marketing and a web manager. What started off as a simple business has become trickier; however it all comes down to the experience and caring for the individual while they sit in your seat. It must come from your heart. What would your career have been if you didn’t go into hairdressing? @ErrolDouglas1 If I hadn’t done hair, it would be something to do with design – fashion or interior design. At one point I wanted to be an architect. I have been reading a book called Homo Deus, it’s about where we as the human race are going. The author, Yuval Noah Harari, pointed out that as we are living longer we should look at having several jobs during our lifetime, so I was thinking I may be a sculptor next. I quite fancy that! Next issue: Larry King. Tweet us at @creativeheadmag Insider Insight Supported by of clients in December book their blow-dry with less than 48 hours’ notice. December is one of the busiest months of the year, especially the two Fridays before <strong>Christmas</strong>. Colour bookings are also at their highest. What does this mean for you? At this time of the year, it’s even more important to keep calendars up-to-date, so you can sell last- 55%minute appointments due to festive flu cancellations, protecting your peak times. To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515 36 CREATIVE <strong>HEAD</strong>
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