International Home Textile Magazine – September’17

6
HTE
West to east…
We had a busy schedule with the previous issue. We started with
Intertextile Shanghai and continued with MoOD Brussels and finalized
with CIFF, China International Furniture Fair which also hosts subtitles
such as Hometextile China and Home Décor.
I was in China to see rapid growth in the industry especially in the value
of the production and design. The show displayed some real good masterpieces
of the home and contract industry. We were impressed during
a press tour by seeing world brands especially from Europe. Intertextile
had everything to surprise the professionals.
Despite minor or major fluctuations China is a huge market and bears
excellent trade and investment opportunities. The same market is
looking for extra values outside the mainland. The Silk Road is the main
gate. The recent history saw an increasing interest of China in the Silk
Road. There are major reasons for the emergence of China’s desire to
revive the Silk Road in this new period. The most important reason is
economic interest. The growth of China’s economy has begun to slow
in recent times. So, China is looking for new investments and long-term
trade opportunities beyond the borders. However, the gap between
China’s eastern and western regions is the other factor of economic
reasons that triggers China’s need for the Silk Road. At the same time,
China is increasingly dependent on energy resources. The Middle East
is the region which has the largest oil reserves. China is taking its crude
oil from the Middle East through the Malacca Strait. If China develops
the alternative resources and routes, its dependence reduces on the
Malacca Strait.
I visited this great country twice in three weeks. After joining Intertextile
Home Textile Autumn Edition for the first time and I enjoyed joining the
CIFF for the 21st time. CIFF is a very exciting show. It always offers a
wider spectrum of the furniture sector both for home and office. If I had
to summarize the CIFF with three words I would say trend, innovation
and variety in Asia.
This same magazine was also in Brussels to cover the major European
event MoOD and Indigo where many innovations and novelties were put
on display window of the fabrics and furnishings. We have been enjoying
this show for over ten years with great pleasure. Every year MoOD
definitely finds new things to surprise the professionals. This year was no
exception.
Group Chairman
Publisher
General Manager
Responsible
Editor-in-Chief
Advisory Board
Editorial Consultants
Trend Advisor
Editorial Coordinator
Advertising Manager
Advertising Coordinator
Correspondents
Artdirector
Artwork Consultant
Design&Graphics
Design&Graphics
Chief Accountant
Subscription
Computing
Social Media
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Yusuf OKÇU
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Prof. Dr. Ismail KAYA
Assoc. Prof. Mehmet Ali OZBUDUN
Ibrahim KUPELI
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Canan Sonmez CANIK
Omer Faruk GORUN
(fgorun@ihlas.net.tr)
Emir Omer OCAL
(emir.ocal@img.com.tr)
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Elke ARORA
İsmail GURBUZ
(ismail.gurbuz@img.com.tr)
Tolga ÇAKMAKLI
(tolga.cakmakli@img.com.tr)
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Mustafa AKTAS
(mustafa.aktas@img.com.tr)
İsmail OZCELIK
(ismail.ozcelik@img.com.tr)
Emre YENER
(emre.yener@img.com.tr)
Songül ÇEK
(songul.cek@img.com.tr)
En route to Moscow…
We are now going to Heimtextil Russia in Moscow. It has an excellent
spectrum and is a value for the region. Every year we are impressed with
this show. Turkey has a great participation as usual. I hope all participants
be happy with the performance of professional Messe.
HEAD OFFICE
Güneşli Evren Mah. Bahar
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34197 ISTANBUL/TURKEY
Tel:+90. 212 604 50 50
Fax: +90. 212 604 50 51
www.hometextile.com.tr
BURSA
KONYA
LIAISON OFFICE:
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Tel: +90. 224 211 44 50-51
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H. Ulusahin IS Mrkz.
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Tel: +90. 332 238 10 71
Fax: +90 332 238 01 74
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
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September 2017

8
PROFILE
HTE
Brentano
introduces Fall
2017 Collection
The Grid collection transforms perpendicular
and parallel lines into innovative textiles
wheeling, III. (August 2017)— Inspired by the De
Stijl movement of the early 20th century, Brentano Design
Director, Iris Wang has created Fall 2017’s GRID collection.
Based upon the fundamental, linear principles of design,
this strong and graphic assortment introduces 18 inspiring
and versatile patterns and textures. Mod, without being
modish, the GRID collection demonstrates a fresh and sophisticated
approach to form and color.
Carefully constructed and thoughtfully interpreted, Piet and
Theo represent complimentary scales of the grid concept,
providing the foundation for the rest of the collection.
Pandora moves the classic chevron into firmly modern territory
with its bold and rhythmic color ways and refined use
of cut and loop pile velvet, further laying the groundwork
for the striking and energetic patterns and colors displayed
in Velocity and Cascade. These defining compositions are
supported by an array of luxurious and subtle textures like
Capri and Ray as well as understated but characterful drapery
fabrics such as Illusion, Purity and Verity.
In addition, three patterns in the Grid collection introduce
Brentano’s new Tri-sistant finish. This is Brentano’s brand
name, cross linked stain resistant treatment; comparable to
other cross-linked finishes, Tri-sistant is chemically bonded
to the fibers in the fabric thus producing a much longer
lasting stain resistant finish. With many fabrics also highlighting
industry leading performance properties
and easy care
features, the GRID collection
can truly claim
to be both beautiful
and practical, proving
once again Brentano
represents the very
best in modern, livable,
luxury.
September 2017

10
HTE
EVENTS
Joint booth
with 18 top
clients –
Trevira
implements
a new
approach at
Heimtextil
’18
BOBINGEN – At Heimtextil, which is to be held in
Frankfurt from 9 to 12 January 2018, Trevira GmbH will be
represented together with some important Trevira CS clients
in Hall 4.2 at a 1,305 m2 booth.
The core of this joint booth will be a Trevira exhibition.
Participating clients will present their latest Trevira CS collections
for home textiles and commercially used textiles at
individual stands around this core exhibit. The joint stand
is located in close proximity to the new exhibition “Interior.
Architecture. Hospitality. EXPO” of Messe Frankfurt.
September 2017

11
“We are delighted to be able to make a significant contribution
to the new thematic focus of Hall 4.2 with our
trade fair concept for next year. It enables us to offer a
platform to our clients allowing them to reach important
decision-makers. In addition, visitors to the trade fair will
appreciate being able to find such a large number of Trevira
CS novelties and collections in a one-stop-shop,” says Anke
Vollenbröker, Head of Marketing at Trevira GmbH.
Trevira CEO Klaus Holz is pleased that the idea of a joint
stand has been so well received by their clients. “The high
level of demand shows that our concept of a comprehensive
partnership with our clients pays off. Our long-standing
clients appreciate that we not only offer them high quality
and sustainably produced fibres and yarns, but that we also
support them with our technical expertise and in marketing
their Trevira fabrics.”
The following clients will be represented with a large selection
of their beautiful and modern Trevira CS fabrics at
the joint booth in January: Baumann Dekor Ges.m.b.H.,
Engelbert E. Stieger AG, FIDIVI Tessitura Vergnano S.p.A.,
Jenny Fabrics AG, Johan van den Acker Textielfabriek
B.V., Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L.,
Spandauer Velours GmbH & Co. KG, SR Webatex GmbH /
Getzner Textil AG, Swisstulle AG, Tessitura Mario Ghioldi
& C. srl, Torcitura Fibre Sintetiche S.p.A., Torcitura Lei Tsu
S.r.l., Vlnap a.s. / Wagenfelder Spinning Group, Wintex
S.r.l., Mersem Teksil San. Ve Tic. Ltd. Sti, Teksko Kadife
Kumas San. Ve Tic. A.S..

14
HTE
EVENTS
Heimtextil
Russia
opens in
Moscow
International Trade
Fair for Home
Textiles, Floor
Coverings and
Interior Furnishings,
IEC Crocus Expo,
Moscow, Russia 20-
22 September, 2017.
36 Turkish companies
exhibit at the show.
The leading Russian trade fair for professionals of
textile business opens its doors for the 19th edition of
Heimtextil Russia from 20 to 22 September 2017 in IEC
Crocus Expo, Moscow. The exposition will occupy Halls 3
and 4 in Pavilion 1 and host over 200 companies from all
over the world.
Uludag Textile Exporters’ Associaton (UTIB) will organize
national participation in the fields of home textile and accessories.Turkey
will be most attending country as usual.
The fair will be held in the international fair center Moscow
Crocus Expo Center. The exhibitors will come together with
potential buyers and get into business contracts. Uludag
Textile Exporters Association is going to show Turkish Home
Textiles power. Turkey also will present potential in the field
of Textile contract at this fair to visitors.
September 2017

15

16
HTE
EVENTS
This year the trade fair will include national pavilions
from Germany, China, Turkey, Pakistan and Tajikistan.
National pavilion from Tajikistan is a premiere at
Heimtextil Russia. It will present home textile and luxurious
handmade carpets. Visitors will also have an opportunity
to see the latest collections of home and interior
textile presented by leading foreign companies.
It is worth mentioning that a number of large Russian
manufacturers participate in Heimtextil Russia for the
first time this year, like Sima-land, Trekhgornaya manufactura,
Belashoff. Other companies representing the domestic
textile market include Eurotex, Kazanova, Eskar,
Evrochehol, Teatr Tkaney, Monolit and many others.
The vast and multinational exposition will demonstrate
the product groups with home and interior textile of
benchmark quality: bedroom, kitchen and bathroom
textiles, window decoration and accessories, furniture
upholstery and leather, textile floor coverings, carpets
and sun protection systems.
To make visitors’ navigation on the exposition quick and
simple we launched a special Match Making Online platform.
The platform is availiable on the official website
http://heimtextil.ru and offers the possibility to schedule
meetings with the exhibitors.
The specialized areas provide a valuable impetus for interior
decoration and design:
• Digital Print exposition was launched at Heimtextil
Russia 2016. In 2017 it becomes a new product group of
the fair – including such market leaders as Epson, NISSA
Stensart and others
• Contract textiles with a full range of textile products,
specially designed for use in hotels, restaurants and cafes,
can be found in the assortment of several Heimtextil
Russia exhibitors
September 2017

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• Wallpaper Bar Pavilion, featuring wallpaper and
wall coverings, has already become an integral
part of the fair
• Design Laboratory is a separate area for surface
design, first introduced at Heimtextil Russia
2015. It features professional design studios
where they can present their works and find a
manufacturer for their implementation.
• Design Academy includes lectures, workshops
and seminars dedicated to interior design and
enable added value for knowledge exchange
Trend researcher Anne Marie Commandeur from
Stjilinstituut Amsterdam will speak about the
Heimtextil Trends 2017/2018 during the first two
days of the fair.
One of the significant parts of the fringe programme
is the annual design contest. This year
the contest is dedicated to surface design. The
competition is supported by the Main media partner,
Interior+Design magazine. The main prize is
a booth at the International trade fair Heimtextil
2018 in Frankfurt. Three finalists will get prizes
from the sponsors of the contest: Epson, Rondell,
International Design School, Pantone, OttLite
and AG Concept. Fazenda TV Show will also
choose the best garden print and show it in one
of Fazenda episodes. The best collections will be
presented at Heimtextil Russia 2017 in the Top
10 Gallery, sponsored by Epson company.

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PROFILE
HTE
WallPepper ® turns
your home into a
secret garden
The first sun that rays on the skin, the breeze that
moves the leafy branches, the noise of a bug… Hidden in
the forest, there’s a little door that takes to a secret garden.
This is the beginning of the WallPepper® spring tale, with
wallpapers showing different universes that evoke the ancient
frescos or the fluctuating worlds of the Japanese ukiyo-e.
There, between shining flowers and leaves mantles, you can
also find butterflies, little bugs and birds, in a perspective of
pure nature unknown to the human being.
September 2017

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Giardino segreto, Growing bliss and La selva fiorita, from
the new Silk Way Collection 2017, explore peaceful and
unexplored places where the springtime is free to reveal its
different moods and colors.
As in Glicine and Livia, showing on the walls different interpretations
of nature with several approaches, but always
charming.
Instead, the identity of the Naturalis collection shows a
more graphical essence, surely less multi-colored but still
very romantic. Grazie dei fior, Herbarium and The severed
garden, transform the botanical lithographies into bright
subjects that seem to break the fourth wall to embrace all
the space with their smell.
For those who love graphics and for those who prefer the
hyperrealism as well, for those who like the pastel colors
and for those that prefer the pop ones, for the women but
also for the men, WallPepper® offers in its catalogue many
different solutions that satisfy each taste and style, on its
special material made by PVC free textile fibers.
All you need to do is to wish…a little bit of spring.

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PROFILE
HTE
Vigo Carpets of
Universal are sought
after for best décor
Universal Tekstil started to
produce carpets, kilims, floor
covers and carpet accessories
in 2015 as Vigo Hali
trademark. It now produces
these products by combining
advanced technology with its
competitive products.
As a famous fabric producer Universal Tekstil
has a lot to say about the carpet and kilim industry
as well. Although it is a young company in floor coverings
Vigo Hali (Vigo Carpet) has already established
a sound place and position in the market. We asked
the success story of Vigo Carpet to an official of the
company:
Will you mention about the story of Vigo Hali?
One of the major producers of fabrics in Turkey,
Universal Tekstil started to produce carpets, kilims,
floor covers and carpet accessories in 2015 as Vigo
Hali trademark. Our company produces these products
by combining advanced technology with those
carpets and kilim that are our heritage of our past.
We offer products that are both practical and sold at
affordable prices.
September 2017

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Will you mention about your targets?
Having a wide range of carpets and kilims collections,
Vigo targets to carry out thousands
of patterns that are traditionally brought up
to the present with their specific patterns and
with their modern styles. Products are manufactured
in our factory of 65 thousand sqm in
Corlu that was equipped with latest technologies
by using digital press techniques. Having
the power and capacity of giants in the world,
Vigo Hali produces flawless products both
their weaving and their outlook. Our products
can be bought at ever point of the country and
are sold to several export markets. Our aim
is to increase the number of export markets
more in 2017.

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PROFILE
HTE
What distinguishes you from other companies
in carpet industry in Turkey?
Producers of hand made and machinery carpets
have been offering new products to consumers every
year. We are expanding our product varieties
with an aim to get a good position in the sector.
We take into account our product policy, use and
designs of the carpets when developing new varieties.
The most distinguishing point for us as to
have an up to date printing technology. With the
help and power we have accumulated in Universal
Tekstil we overcome the limits of colors and patterns.
We offer wide range of color and pattern alternatives
for our buyers.
Will you mention about your product range?
We have two different model in our carpet collection
in 2017 as Hereke and Venus. Hereke collection
was developed by the inspiration we got
from world famous Hereke carpets, rare samples
of the high art in carpets, they are distinguished
with their vivid colors and thin textures. There are
24 variety in this collection. Venus collection harmonizes
modern views with colors and patterns of
the past era. Venus has 30 varieties.
Anadolu Kilim collection, like an art items, carries
the stories of real experiences and produced on
weaving looms combining the new technologies
with art. This collection has 250 motifs.
What is your sales network?
We can say that we have a widespread and efficient
distribution network. Headquartered in Istanbul,
we serve in seven region of Turkey with our sales
representatives and distributors. Our products are
sold in 400 points in Turkey.
September 2017

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HTE
PROFILE
Toplu Tekstil
produces quality
Becoming a well-known brand in the sector in the
products of Stick Pass Curtain Tape, Stick Pass Monofilament
Curtain Tape, Universal Pleating Marked Curtain Tape,
Monofilament Vertical Curtain Tape and Continuous
Pleating Monofilament Curtain Tape, Toplu Tekstil will have
a special focus on its stand in Hall 10, Booth B01, EVTEKS
2017 fair with its highly appreciated products by local and
foreign investors
Toplu Tekstil adds power to its potential with its
investment in new machine and R & D work
Our company was founded in 1978. Toplu Tekstil, which
has an important place in the industry, began to manufacturing
Narrow Weaving in 1997 and carried its vision day by
day. Our company, which has continuously expanded
its product range until 2005, has adapted its products to
market conditions. Our company, which keeps on working
with the idea of being successful in the first rule and being
open to innovations, started to manufacture the extra used
curtains in the Home Textile sector after the investments
made in 2006. With the investment of new machine parks
and R & D studies, Toplu Tekstil has added strength to its
power and accelerated its rapid progress in the sector since
December 2012.
Manufacture of various widths from 1 mm to 200 mm, production
capacity of 12 million meters, model with more
than 550 curtain reinforcement-tapes Toplu Tekstil is the
result of studies that it has done in home textiles; Curtain
tape, curtain scarves, curtain roulette and narrow weaving
products and apparel and sub-industry to appeal to the
September 2017

31
production. We manufacture various widths from 1 mm
to 200 mm. Having a production capacity of 12 million
meters, our company offers quality understanding of service
to our customers with a model exceeding 550 with
a curtain heading.
Toplu has been a focus in R + T Turkey 2017
fair
In the R + T Turkey 2017 fair, Toplu Tekstil, which has
a special interest in booths and highly appreciated its
products, had a productive fair and made connections
with many local and international companies.
Make the production of your orders
meticulously and deliver as soon as possible
Our company responds to the demands of companies
exporting to Europe and many countries of the world.
We meet the needs of all our customers with both our
state-of-the-art machinery and technical staff. Our company
emphasizes the importance of cooperation in working
life and assist and supports our customers in R &
D activities. At the same time, without compromising
our customer satisfaction policy, we are delivering the
production of special orders from our customers meticulously
as soon as possible.
Becoming a well-known brand in the sector, Toplu Tekstil
has manifested itself in many countries of the Russian
Federation, Asia, Europe and Africa. Our company,
exporting to these countries and declaring their name
and most important Turkish brand to many countries of
the world, continues to work to secure its place in the
European market.
Orhan Yildizhan, Chairman of Toplu Tekstil

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PROFILE
Affordable, up-to-date, innovative and not
compromising on quality solutions
Our quality policy: We work on customer-oriented
and economical, up-to-date, innovative and quality
solutions to ensure quality and reliability in all
stages of production, from raw material procurement
to the arrival of our customers. Rather than
controlling quality, it is a political understanding to
assemble and work together with the workforce and
it is among the features that make us that we meet
the expectations of our domestic and foreign customers
at the highest level, continuously develop
and ensure the most important continuity.
“It is our basic goal to set our brand
quality, not gold letters.”
As the owner of Toplu Tekstil Company, I aim to
carry the top order in the world market as if we
have control our production beforehand and compromise
our products with our colleagues. It is our
basic goal to write our brand with quality, not the
gold letters. Years ago, I said I was on my own, and
now I can say I’m good. The work we do and the
companies we work with are the greatest proofs of
it.
“It is our basic policy to choose to produce quality
rather than control quality.”
Our mission: to become adopting our standards
and our quality system as a Lifestyle.
As Toplu Tekstil, we will continue to make a distinguished
name for the sector with our brand name.
September 2017

34
PROFILE
HTE
Bilge Home Textile
excels in bed, bath
and kitchen products
Bilgi Home
Textile
Company
offers a wide
variety of
home textile
products but
it has more
in bed, bath
and kitchen
textiles.
It was formerly a domestic company but especially after
the disperse of the USSR, Bilge started to export products
to the CIS countries, Russian Federation and Ukraine regions
and has established a recognized brand name in
those markets. We asked the success story of the company
to Ahmet Bilge.
What is the brief history of your firm?
Our company Bilge Textile has been active in domestic
market since its foundation in 1976. Since after the
breakaway of Soviets in 1993, we have been keeping our
commercial relations with our customers in CIS countries,
Russia and Ukraine. In 2010 we established a firm, Karna,
in Moscow through which we offer our products and services
in these countries.
September 2017

35
What are your product varieties?
We produce a wide range of home textile products including
towels, textiles for kitchen, bed covers, bed linens,
pillows, quilts and table covers.
Will you inform us about your export markets
and targets?
We mainly sell to Russian market, besides, in others,
Ukraine, Kazakhstan, Belarus. There are other target
markets. We study the marketing opportunities in South
Africa and in Iran.
What about your customer satisfaction policy?
We pay great attention on this matter. It is a must to
satisfy the customers. We know that we do not sell only
products we also offer services besides. This is an important
issue.
What do you want to say about targets for 2017?
Following a period of three years which was full of problems,
we are hopeful about 2017. The early signals seem
promising. We want to increase our market share in the
countries we are already in by 50 % by producing qualified
products and selling them with right strategies.
Do you have any additional points to mention?
Turkey has a powerful position in home textile markets in
the world, however, it is not enough to be a supplier for
brands and other companies operating on lower profits. We
have to sell our products with our own brands, not of others.
70 percent of our production is now sold under our
brand name and we are so happy about this.
Do you have any activity in fairs held in abroad?
We have been participating in Heimtex Russia for six
years without break. We will be in Central Asian Fair in
Kazakhstan and HomeDeco fair in Ukraine in 2017.

40
HTE
PROFILE
ETD Tekstil
offers elegant
home textile
products with
prestigious
brand
name ‘Pery
Collection’
September 2017

41
E.T.D. Textile is a Bursa-based company
famous in the home textile industry with
its Pery Collection which has unique designs
and patterns appealing to cultural values of
nations. Exported to many European, Middle
Eastern and Asian markets, especially to
Russian Federation and some Central Asian
Turkic Republics, Pery Collection is very much
preferred for those who look for exceptional
designs in their living spaces.
As a recognized name in home
textiles business, E.T.D. Textile
Company has been serving the
industry with its brand name
“Pery Collection”.
Talking about their success story Mr. Halil
Gören, proprietor of ETD Textile, said that
they placed extra importance on two issues:
quality of products and customer satisfaction.
“We develop our products through seriously
conducted R&D studies and produce them
with strict quality control,” says Gören. “We
deliver more than expectations of our customers.
We try to make the trade a pleasure
for our customers and we contribute to their
competition power.”

42
PROFILE
HTE
Nisa Tekstil,
a sought-after name in
home and hotel textiles
The company
excels in home
and hotel textile
products, towels
and bathrobes, bed
linens and bobbin
dyeing and steam
dyeing processes.
Located in Denizli Organized Industrial Zone,
Nisa Tekstil has been offering a wide variety of
home and hotel textiles. We asked the success
story of the company to Turan Dogmus, General
Manager of Nisa.
On brief history of the company
Our firm was founded in 2011 in Denizli Organized
Industrial zone on 40 thousand sqm land. Our factory has
a covered area of 10 thousand sqm where 80 people are
employed. Since then we have been accumulated valuable
knowledge and experiences in our business.
On the products that company sells
Our firm is focused on the production of home and hotel
textile products, towels and bathrobes, bed linens and
bobbin dyeing and steam dyeing processes.
Turan Dogmus,
General Manager
September 2017

43
On the capacity of production facility
Capacity of our yarn dyeing facility is about 10
tons per day and our facility is able to process variety
of yarns from 6/1 to 120 no calibers. Factory
can produce 20 tons of towels and 10 thousand
pieces of bathrobes monthly.
On target markets
Our target markets for exports are located mainly
in Europe, the USA, South America.
On business policy that you pursue
Our aim is to provide 100 % customer satisfaction
besides, we are keen on offering timely delivery,
quality products and reasonable prices to
our customers.
On the participation in trade fairs
We have been participating in Heimtextil fair regularly
for several years.
On his assessment of the year 2016
There were ups and downs in 2016. Effects of
them will continue in 2017, at least for 6 months.
To get a right position for us is important. We observe
financial problems in the world, and they

44
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PROFILE
affect us either positively or negatively.
Despite all these we have to put economic
issues on the agenda of the country, including
production, investment, employment
and exports. Political power depends
on the economic power of the nations.
On his evaluation about the year
2016
Despite all hardships brought by professional
lives, there are several causes to
stick to the living. We became a great buyer
for giant foreign companies serving in
international markets, and they have to
try to satisfy our nation. We are cooperating
with world famous designers that are
trends setters for years while participating
in the fair that focused on home and hotel
textile products.
On the importance of fair activities
We believe that sectoral fairs that are held
both in and out of the country are highly
beneficial for us because ther are good for
finding new markets, new products and
new technologies used in home textile
industry and having talks directly with our
customers.
On the year 2017
In 2017 we targeted to maintain
our customer base and
the product quality and especially
we have to find new
markets, to open up new
markets and to secure a
healthy growth.
September 2017

46
HTE
PROFILE
Kadir Ikizler Tekstil runs for
success with its prestigious
brand Cottonize
The company exports towels, bathrobes and bed
textiles to a great number of countries including Russia,
Ukraine, Algeria, Iran, Azerbaijan, Uzbekistan, Kyrgzstan
and UAE.
Kadir İkizler Tekstil was established in Marmaris region of
Mugla in 1990, with the goal of becoming a leader in the
field of innovation and enterprise. As a first step in the retail
sector, providing direct access to the ultimate consumer
began its adventure was accelerated with the evolution of
Turkey’s tourism sector. The company has become an
arbiter with its successful works and bulk towels in the
region. Its daily production capacity is 5 tons including
terry, armored and jacquard fabrics.
“After the crisis in Turkey and the decrease of the production
in 2000, we started Kadir İkizler Tekstil San. ve Tic.
Ltd. by making our own production operations in 2004.
We managed to make our presence felt in the sector with
strong competition,” says the official of the company.
September 2017

47
Cottonize,
the brand
name of Kadir
Ikizler Tekstil,
specializes in
towel business
with terry,
armored and
jacquard
fabrics.
“Our quality starts with raw materials. We
get the best raw materials and within all
production units from weaving to embroidery,
from packaging to distribution and
shipment is made by our experienced
staff.”
“Our target is to open the doors through
Dubai to Central Asia and Africa with our
registered trademark ‘Cottonize’. Kadir
İkizler Tekstil presciences production
ecology of raw materials and chemicals
used in textile manufacturing in terms of
environmentally friendly technology as
an approach envisages the use of selection
and treatment methods required in
every possible aspect. Compatible with
the expectations of the environment and
workers in the appropriate direction to
social and ethics, customer expectations
and demands meet up any activities recognizing
this sense, customer and staff
satisfaction as one of the main operating
principles we are realizing this consciousness.
Kadir İkizler Tekstil shows respect
for fundamental rights and freedoms of
workers and ensures that all employees
are legally granted with their rights.”

48
HTE
PROFILE
As Sarikaya Tekstil
offers elegant and quality
upholstery fabrics
The company
produces all
kinds of fabrics
and offers at
competitive
conditions.
As an experienced brand in fabric business As
Sarikaya is a prestigious name in supplying trendy and quality
upholstery fabrics. We spoke with A. Samet Sarikaya,
proprietor of the company about their success story.
Would you brief us about the history of your firm?
Established as a proprietary business by A. Samet Sarikaya,
our firm then was incorporated in 2015 is AS Sarikaya
Textile Co. Inc., chaired by Mr. Sarikaya.
What are there in product portfolio and how large
is your capacity?
We produce all type of products as upholstery fabrics. Our
monthly capacity is about 50 thousand meters, however we
can expand it upon demand we have.
Will you inform us about production facility?
We outsourced the production operations completely; all
other operations are done in our premises. Our building
is of 2,2 thousand sqm where warehousing, handling and
shipping and other operations are carried out. In the near
future, we will establish a production facility.
What do you want to say about your export
markets and your targets?
We sell mainly to markets in Europe and in the Middle East.
In the future, we target to sell to American continent. We
started studies to enter these markets.
September 2017

49
Are your customers satisfied?
Product quality and timely delivery are our priorities. For
us, price comes as third factor to please our customers. We
do not compromise on quality and faster delivery.
Do you participate in international fairs?
Naturally, Evteks and Hometex are major events for us and
other fairs held in Germany and in Mexico. Fairs are important
tool in order to expand the vision of the companies
and improve their credibility and dependability in the market.
Additionally, they are fruitful commercial platforms in
terms of sales figures. What are your targets for the year 2017?
To be realistic, we can say that our main objective is to
keep our present position in 2017. Sometimes, it is also a
real success to maintain your position that you have in the
market.
Is there any other additional point do you want to
add about the industry or on your activities?
The market for the industry had started to be squeezed recently.
It may be seen normal, even in global terms. But,
it should not be forgotten that periods of crises have also
their opportunities for enormous business and profits if you
have courage enough to take risks. So, I advise to all our
friends, suppliers, and our dear buyers the we should all
have to keep going without losing our motivations and be
optimistic about the future.

50
PROFILE
HTE
In artificial leather
and fabrics it is
The company has
been producing about
one million meters of
products annually in our
factory of 5 thousand
sqm. as one of the major
suppliers in Turkey.
Mina Tekstil
Serving the upholstery sector for five years Mina Textile
Company has been at the service of manufacturers with its
quality products and services. We asked the success story of
the company to Hakki Şahinler of the company.
September 2017

51
Would you tell us about brief history of your firm?
Our firm Mina Textile was founded in 2012 to produce
knitted fabrics and imitation leathers for several industries.
Now we have been producing about one million meters of
products annually in our factory of 5 thousand sqm. as one
of the major suppliers in Turkey.
What are your main product groups and
production capacities?
Addressing to varying demands of producer companies
Mina Textile has been producing polyurethane based imitation
leathers and fabrics for upholstery.
What can you say about your existing export
markets and your targets for the future?
Mina Textile has a wide range of distribution network extending
from Middle East to the Balkans. Its aim is to cover
more markets in the future.
How is your customer satisfaction policy?
Customers and their satisfaction are important for us. We
try to do our best with an aim to provide them with high
quality customer services. So, our customers talk about us
positively.
Do you participate in fair events? Are fairs
important for your business?
Yes, they are important while seeking new business contacts
and following the developments and trends in our
field.

52
PROFILE
HTE
3K tries to achieve more
businesses in alternative
markets
Would you inform us about your production
facilities?
Born with cooperation of two firms, 3K serves with
its knowledge accumulation and experience. 3K produces
on average daily 6000 color charts and folders, and nearly
4000 cardboards. The firm performs the business very well
with lots of brands both at home and abroad. Güneş Gözek,
official of the firm stated: “We are able to produce high
quality products and actually not being expensive in terms
of quality. This means we are competitive.” We conducted
an interview with Ms. Gözek about the firms’ activities and
future plans.
Would please tell us briefly your firm’s
background?
Our firm was newly born with cooperation of the two firms
in 3K sector, and serves to foremost firms of the sector
alongside the knowledge accumulation and experience of
long years.
How about your product groups and capacity
utilization?
We produce color chart, special box and folders. If the sizes
are not very big, lots of products yield from our machines
as very series and clean. We get orders of many brands in
remarkable numbers and we deliver fastidiously.
The production consists of 3 different lines including automatic
machine section, handloom with which nonstandard
special works are made and fabric section.. We can produce
daily on average 6000 color charts and folders, nearly 4000
cardboards. As for the handloom production, we make the
products featuring cutting-edge, floc covered interior, magnet
or the products which are not produced via machine. At
the fabric section, generally we prepare fabric color-charts
for home textiles. Here the products come as roll and output
as finished. And processes such as roll, overcast, waterfall,
strapping, labeling and mounting.
Would please brief about your current export
markets and targeting markets?
As every firm that oriented on growth, we also try to boost
our share in the market with every passing day. We make
works very well with lots of brands both in the home and
firms abroad. In fact, handmade intensive packaging in our
country are costed cheaper than many countries, for these
reason there is a noteworthy gap in the exports, we can be
able to produce high in quality products and actually not
being expensive in terms of their quality and of course we
want to emerge our this side and achieve bigger businesses
in the all alternative markets.
September 2017

How is your customer satisfaction policy?
53
Our basic principle is this. Because, our business we do
requires this. The products we make at the same time are
promotion and presentation arguments of our customers.
Nowadays, every product has lots of alternatives, the firms
which emerge these products to forefront through the best
packaging and presentation become successful more than
their rivals. Primarily, we make special promotion design
peculiar to the product through carefully inspecting, knowing
the features of that product. In other words, in fact, we
set out with the best idea and best design and finish the
works with high in quality product. This is one of the most
important features that make distinctive us from our rivals.
Do you join international fairs? Would you inform
about the fairs in the sector?
There are a lot of fairs which are held in our country and
featuring very robust. We try to participate in the most of
them, in 2018; we will join the international fairs abroad.
www.3kkutukartela.com | gunes@3kkutukartela.com
Have you set targets for the year 2017?
We follow up technology; I think we will be one step ahead
as speed and quality due to making new machinery investments
in new year. Our design team also renews and improves
themselves continuously. Our firm has a lot of powerful
features; this helps us to increase our success with
every passing year.
Would you want to add something about the
sector or your activities?
Primarily we are a firm that carries our business to the upper
level as quality and organization. As long as the number of
firm increases by making principle this feature it is not possible
to be undeveloped and non-innovative in the sector.
Maybe our biggest rival should be our own accumulation.

54
HTE
EVENTS
4 th SLEEPWELL EXPO
Istanbul hosts the sleep
products industry
A great number of respectful brands have already booked their
spaces for this year’s edition of the fair to be held at Istanbul
Expo Center, 19-22 October 2017
September 2017

55
In line with fast development observed in the Turkish
mattress industry in last 15 years, the trade fair has
also been growing steadily and counting down for its
fourth edition to be held at Istanbul Expo Center, 19-
22 October 2017.
A great number of respectful brands have already booked
their spaces for this year’s edition of the fair including
Leggett Platt, Elektroteks, Gimo (Tunisia), Mert Makina,
Boyteks, Boyçelik, Form Sünger, Nova Sünger, Artilat
(Belçika), Aydın Tekstil, Nova Yay, Doğuş Ofset, Mesa
Etiket, Duru Sünger, Giz Grup, Hürpol, Kırayteks, Mavera
Kimya, Kardeşler Deri, Huzur Malzeme, İnnova Bedding,
Özka Makina, Best Foam, Gemba Makina, Özen İplik, Matif
Tekstil, Artintech Display Solutions, Nantong, Comfytex,
Ann-Chain, Verra Dış Ticaret, Feryal Fermuar, Pomax,
Como, Şeritçioğlu, Allbeco, Allbemac, Nerteks, AVB Baza,
Aközlü Dış Ticaret, Beha Ambalaj and Unimed.
Pointing out that there would be more product variety in
this year’s edition of the show, Omer Faruk Gorun, project
manager of Sleepwell Expo, said, “We are more assertive
this year with regards to buying delegations and professional
visitors. We have particularly increased our focus
on Russian and Iranian markets. The history of four years
has made the fair a well-known event around the world
and many buyers and producers have started to put the
name Sleepwell Expo on their annual agenda well before
the event’s date. We are thankful to our esteemed industrialists
who have contributed to the growth of our event.
We are shaping a world fair here altogether.”

56
HTE
EVENTS
From raw materials to the finished products, including
the supply industry, components, machinery and technology
SLEEPWELL EXPO Istanbul is the event showing
all segments of the sleep products industry.
To be held in Istanbul Expo Center, 19-22 October
2017, the next edition of Sleepwell Expo - Mattress
and Technologies Fair, which is the first and only fair
in Turkey in its field, will host the sector for the fourth
time this year. Having a sharp rising trend in its threeyear
history, the 2016 edition of the show had recorded
a drop due to the unsuccessful coup attempt. Still
the show had hosted 76 exhibitors who had welcomed
some 4,200 professional visitors.
buyers and trade press portals… In short, all members of
the industry come together at the Sleepwell Expo-Mattress
and Technologies Fair.
Running towards its major targets of 2023 set by the government,
Turkey continues to pursue its development
worldwide with its rapidly increasing population, advantageous
geography, and contribution of exports by its advantageous
geography. One of the most important sectors in
Turkey, without any doubt, is the mattress industry, mattress
machinery and components industry. Developments,
innovations and example solidarity of the sector which has
been performed in the mattress sector in recent years, have
become the factors which affect the sleep products sec-
Turkey’s mattress industry has been going through
major changes leaving many less-developed stages behind.
Almost all kinds of modern mattresses are either
manufactured or represented in Turkey.
Sleepwell Expo represents a wide range of portfolio
including the latest products of mattress manufacturers,
pillow manufacturers, comforter and other sleep
product manufacturers, exporters and dealers. They
were mainly mattress exporters and importers, bedding
manufacturers, home textile manufacturers, coverlet
manufacturers, equipment firms, distributors,
agents, chain store purchasing authorities, local furniture
stores, professional import and export firms,
designers, hotel purchasing managers, interior design
firms, experts of the private sector, mattress industry
September 2017

tor positively. With the same token, many positive
economic indications which have been performed
on behalf of the country and the sector in recent
years, many regulations and directives made for
the business volume and the mattress sector which
has grown depending on the flow of foreign investments,
indicate the importance of the SLEEPWELL
Fair. The mattress main sector, sub-industry, machinery
and equipment fair, which has been awaited
for a long time by all sleep products industry
professionals, will successfully be held for the 4th
time in Istanbul Fair Center, which is located opposite
of the Ataturk International Airport.
57

58
HTE
EVENTS
The mattress industry in Turkey has reached
the sales figures of over 4 million in the local
market in 2014. 95 percent of the market
has been consisted of spring mattresses and
remaining 5 percent of foam mattresses. The
size of the market is very close to TL 1 billion
and the growth rate is 7%. 20 thousand mattresses
are produced daily in Kayseri which
is followed by Istanbul and Izmir. There are
more than 400 manufacturers in Kayseri. The
production capacity of these firms approaches
to 2.7 million. Kayseri holds the half of the
total production with 2.5 million mattresses.
The share of the sector in the foreign market
is over 100 million dollars. Kayseri performs
more than half of the total export value. The
mattresses, which are produced in Kayseri,
are exported mainly to France, Germany and
The Netherlands and other European countries
and the different countries of the Middle
East.
Representatives of the industry express that
the trends that are seeking healthier, more
comfortable sleep environments, play an
important role in growth. According to the
industry representatives the 3 million of the
4 million mattresses sold, have been sold to
the individual consumers, 1 million to the
institutions such as hotels, dorms and hospitals.
There are around one thousand hotels
which are under construction with 800 thousand-bed
capacity in the country and the private
sector hospital investments are accepted
as an indicator that the growth in the industry
will be continuous.
September 2017

60
HTE
EVENTS
According to the info released by the Ministry of
Health, 90 thousand of the bed capacity of the total
130 thousand at the hospitals will be changed
and improved to advanced technology in a fouryear
period. All of these made SLEEPWELL EXPO
more important and it seems that the future editions
of the show will gain more ground.
The truest venue for the sector!
The firms, which deal with mattress main and supplier
industry, machinery and equipment, visit the
fair by coming from both Turkey and surrounding
countries in order to boost their production efficiency
and competition.
Opportunities to negotiate with top level
managers!
Mostly as top-level managers and company owners,
the professional visitors come to Sleepwell Expo
Fair to contract business agreements. Majority of
the fair visitors consists of top-level officials, general
managers, assistant general managers, purchasing
and finance managers of producer firms that
want to get information about the new technologies,
products and services.
September 2017

66
HTE
FOCUS
Fabric
industry in Turkey
September 2017

67
The most accurate information about the Turkish
fabrics industry can be found at the sources of Ministry
of Economy of Turkey. Following is the information provided
by the ministry (www.economy.gov.tr):
Having the largest share in Turkish industrial production,
the textile industry is one of the first established
industries in Turkey. The fabric industry as a sub-sector
of the huge Turkish textile industry has improved significantly
in recent years, since the Turkish clothing and
home textile industries have had a significant role in the
world’s clothing and home textile markets in the last two
decades.

68
HTE
FOCUS
The Turkish fabric finishing sector has a level of
processing all the capacity of grey fabric. This
sector is equivalent to the European Union in
terms of processing capacity, modern technology,
qualified workforce, and especially product
quality.
Today, the Turkish fabric industry has competitive
advantages in international markets, particularly
in terms of its technology, extensive product
range and the quality, design and creativity
of its products. In addition to its well-developed
structure, it employs a highly skilled labor force.
Also, the Turkish fabric industry has great flexibility
and ability to modernize its production,
and adapt itself to new technologies. This ability
allows the industry to reduce its reaction time
to changes in consumer demand in international
markets. Thus, the Turkish fabric industry satisfies
its customers by meeting all their needs with
the quality of its products together with its strong
service ability of quick response and on-time delivery.
All these features have enabled Turkish
fabric manufacturers and exporters to earn a
good reputation in international markets.
September 2017

PRODUCTION
69
The Turkish fabric industry, which produces almost
all kinds of fabrics for apparel, home textiles,
upholstery and technical applications, has
a well-developed structure, especially in production
based on cotton, wool and man-made raw
materials.
A large amount of fabric production is based
on cotton. The fabric industry based on cotton
consists of two segments. One is composed of
large scale companies which have production facilities
integrated vertically in all stages of fabric
production, from fiber processing, spinning and
weaving to dying, printing and finishing. Many of
them also have manufacturing facilities for readymade
goods such as clothing or home textiles.
The other one is composed mainly of non-integrated
companies on a small scale. These companies
cooperate with the Turkish finishing industry,
which is one of the vital sub-sectors of
the Turkish textile industry.

70
HTE
FOCUS
The sector meets its raw material needs mostly from domestic
sources. As an important world cotton grower,
Turkey ranked seventh in the world production of cotton
with around 738 thousand tons in 2015/16 term.
Although Turkey is among main cotton growers in the
world, domestic cotton does not meet the production
demand of the country. Therefore, Turkey is the fourth
largest cotton importer after Bangladesh, Vietnam and
China.
As well as the cotton textile industry, the Turkish manmade
textile sector is also a well- developed industry.
Having large capacity of synthetics in the world, Turkey
has a large production potential for synthetic fabrics
based especially on 100% polyester and polyester blends
with cotton, viscose, nylon, polyamide, wool, linen and/
or multi-blends of them.
Being the third largest mohair producer in the world,
Turkey also has a strong wool industry. The majority of
wool products meet the demand of clothing producers
and exporters.
The fabric mills are mainly concentrated in Istanbul,
Bursa, Adana, Denizli, Kahramanmaras, Izmir, Gaziantep,
Tekirdag, Kayseri and Usak. Many of the integrated mills
are located in Istanbul, Bursa, Kahramanmaras, Adana
and Gaziantep.
September 2017

72
HTE
FOCUS
Today, Turkish fabric manufacturers are aware of the increasing
trend in international markets for healthier and
more environment-friendly products, and have adapted
themselves to these developments. Many Turkish fabric
manufacturers have ecological labels for their products.
Many of them have best known eco-labels like Oeko-Tex
Standard 100, Organic Exchange, GOTS, etc.
Turkish fabric manufacturers are aware of the importance
of quality, and many have national and international
quality certificates.
EXPORTS
The total value of fabrics exported in 2015 was about
USD 5 billion. The main products exported in 2015 were
knitted fabrics, woven synthetic fabrics and woven cotton
fabrics.
European countries, including Italy (9,25%), Russia
(7,46%), Germany (5,10%), Romania (4,84%) and
Bulgaria (4,63%) are the most important markets for
Turkey’s fabric exports.
Major Export Markets in Fabrics (USD 1,000)
September 2017

76
PROFILE
HTE
Karmat at the service
of textile manufacturers
The company has
become a dependable
business partner
to deliver works
in shorter times
with its continuous
investments,
researches and
studies.
by printing
Operating in the sample cart works KARMAT has
provided service with its experience of over two decades.
Serving in the field of hanger and printing pressas Karmat
has attached importance on quality and to improve itself
with work of R&D since the day of establishment. Karmat
continuously raises its bar with the help of technology by
adding its experience of work. We conducted an exclusive
interview with Sedat Taş, proprietor of the company.
Will you inform us about the history of your firm?
Having 20 years of experience in the printing industry
Karmat was established in 2005 to produce printing and
sample carts works for the textile industry. By improving
its operations continuously, the company has become a
dependable business partner to deliver works in shorter
lead times with its continuous investments and studies.
Our company has been proven both its production quality,
shorter delivery times, and with investments in new
machinery.
What kinds of products does your company
produce and what is your production capacity?
We mainly produce sample sets and printing works for textile
companies. Our works can be grouped in three main
categories, each has several sub-sections.
In sample set category, are offset printed, fabric or leather
bound, hard back or book form. We can produce 2500
book for and 80 to 100 thousand hardback sample cards
monthly.
In printing section every type of materials are made, including
printed papers, magazines, brochures, catalogues,
card-visits, and photographs.
In fabric section, fabric samples sent us by our customers
they are combined as a presentation material to be used
in shops and in fairs. We can handle about 100 thousand
sample sets and 2 thousand catalogues monthly.
September 2017

77
Participation in international fairs?
As Karma, we have regularly been participating in
Heimtextil Frankfurt and Evteks Istanbul fairs, besides,
we have been visiting other international fairs to get info
about the markets and products in the world. Some of the
fairs we visit are, Proposte Como Italy, Heimtextil Moscow
Russia, Design Living Tendency Kiev Ukraine.
What are your targets for 2017?
Will you provide info about your production
facility?
We serve to our customers with our 40 expert staff who
works in our 2500 sqm factory based on four floors.
Having a large machine inventory, we can do all works
from A to Z.
What are your current export markets and target
markets?
As Karmat, our products are exported to about 50 countries.
Main markets for exports are Russia, Germany,
Denmark, Portugal, France, Italy, Holland, Ukraine, Austria,
Poland and Middle East countries.
In a period that the markets and economies are changing
deeply, we want to expand our customer portfolio both in
domestic and international markets. We will compete with
us, not with our rivals.
Any additional comments?
Thanks to the international customs agreement we will
be able to import fabrics from foreign countries without
paying custom duties. That means more business for us.
Some of our customers have been splitting their works between
us and other suppliers in their countries to reduce
taxes. We hope that authorities may behave more favorably
to ease our relations with our customers in abroad.
Our target markets are the USA and Australia.
What do you do for customer satisfaction?
We do not comprise on quality and it is our corporate policy
to deliver the best service in the shortest time. We even
try to shorten our present lead time to make our customer
more happier. We listen to our customers closely; they encourage
us for refreshment. We are active also in fairs and
customer visits to share our views, opinion and products.

80
HTE
PROFILE
Pijon Tekstil
specializes
in quality
curtain
fabrics
As an experienced
and reliable name in
general zebra curtains,
curtain silhouette, aris
curtain, voile curtain
blinds, curtains
and net curtains as
digitally printed zebra
varieties, Pijon Tekstil
is expanding its
business.
Since its establishment Pijon Tekstil has a principal
to keep the satisfactions of customers and employees at
maximum level with environmentally friendly production.
We conducted an exclusive interview with Mr. Bülent Endez,
proprietor of the company.
Would you brief us about Pijon Tekstil?
Starting its business life in Bursa in 1998 Pijon Tekstil was
established based on many years of experiences in the sector.
Our company has always adopted innovative developments
and has been modernized as a company looking forward.
We have always conducted R&D studies and market
researches to realize our works properly.
September 2017

What does your product range include and
what is your capacity?
81
We have mainly been producing zebra fabrics at
a monthly average of 150,000 meters. Our range
of products includes general zebra curtains, curtain
silhouette, aris curtain, voile curtain blinds,
curtains and net curtains as digitally printed zebra
varieties.
What about your production facilities?
We have a covered area of 75,000 sqm where we
operate with 24 units of fully automatic weaving
looms, 1 stenter and 1 printing machines.
Which countries do you export and what
are your target markets?
We are shipping our products mainly to Canada,
Iran, Morocco, The Netherlands and Jordan.
What can you say about your customer
satisfaction policy?
The most important principle of our company is to
protect and to advance our quality and customer
satisfaction.
Do you have targets set for 2017?
Our main goal is to keep the satisfaction of our customers,
employees and the environment we live in
at the maximum level and to offer the best service
with most quality products with an exemplary style
for its competitors and for the others. We will keep
pace with all speed of growth and development of
our contemporary time.

82
HTE
PROFILE
Erem Tekstil in world
markets with ‘Betires
Home’ brand
The company
describes its business
and manufacturing as a
passion by dedicating efforts,
excitement and soul.
As a respectful name in the home textile industry Erem
Textile Company has been designing and producing
knitted blankets, knitted coach covers, decorative
pillows, knitted covers, etc. for domestic and foreign
markets. We spoke with Bahtiyar Aydemir, proprietor of the
company about their operations.
Please inform us about your company’s history
Erem Textile was established in 1985 as a textile company
than reorganized in 2002, when we decided to build our brand
Betires Home by combining our knowledge and expertise in
yarn, fabric and knitting businesses.
September 2017

83
What is your target markets and export activities?
Will you inform us about your activities in fairs
and exhibition?
We sell our products in export markets including France,
Switzerland, Germany, Holland, Slovenia, Russia, Moldavia,
Georgia, the USA. We targeted to every possible market in
abroad.
Do you participate in international fairs?
We participate in fairs held both in the country and abroad.
Evteks held in Turkey is important for us. We have hosted
our visitors at our booth in this fair.
What is your target for 2017?
We have been going through a hard period in world markets.
Our target is to keep the leading position in our field.
Do you have any other point to talk about?
Once we would determine our targets by consulting to
our workers in textile business. Now we proved our ability
to other firms in abroad of becoming a successful
company in our field of expertise.
We want to develop more new products to increase the
added value rate of our products. We seek more valuable
varieties and products.
We now develop our own designs by having joys and inject
our souls into the heart of our products.
How large is your production capacity and your
product line?
We produce knitted blankets, knitted coach covers, decorative
pillows, knitted covers for baby thermoses.
Will you give us information about your factory?
We have a factory in Ikitelli, Istanbul. We design our
products by our own team and produce the products in
this facility. We can also design customized products in
line with the order of our customers.

84
PROFILE
HTE
Plasmat
serves home
textile
manufacturers
with sample
hangers
Plasmat produces a
wide range of products
including sample
hanger tops, book
hangers, roller blinds
and zebra curtain
catalogues, folders, and
other complementary
products, packaging
materials, etc. for the
usage of home textile
producers and sellers.
One of the leading companies operating in the sample
hanger business in Turkey, Plasmat has been producing
a wide variety of products in its field since 1997. We conducted
an interview with Mr. Ahmet Aydin, proprietor of the
company, about the success story of Plasmat. Full text of
the exclusive interview follows:
On the company
Having deep roots in the printing industry Plasmat was established
in 1997. Our history of 25 years is the proof of the
success of our company.
Product groups and production capacities
We produce every kind of sample hangers that are used
to bond samples of home textile products. Sample hanger
tops, book hangers, roller blinds and zebra curtain catalogues,
folders, and other complementary products, packaging
materials are among the products we produce. Our
production capacity is about 250 thousand pieces monthly,
aside from other special products.
September 2017

85
On production facilities
Our factory was built on a 2-thousand sqm land, and all
operations are carried out on automatic machinery by professional
staff. All operations are realized in the factory.
On target markets 70% of our products are sold in the country
and the balancing 30% is delivered to export markets.
We export our products to Germany, Spain, Portugal, Iran,
Poland, Holland, Norway, Italy, S. Arabia, Egypt, Israel and
Russia.
On customers and customer satisfaction
Despite recent recession in the market, we keep going successfully.
We are aware of the importance of customer satisfaction
and try to maximize it by adapting our operations
and building a strong corporate identity. Behind our success
are our solutions to save time and cost of sample hangers
mounting and packaging. Trust that we built on our customers
is a result of our success in answering the needs of them
efficiently, economically and timely.
Targets for 2017
We want to increase our production capacities by entering
new markets in abroad by following technologic developments
closely. We visit or participate in the fairs in abroad
and in Turkey. Fairs are important tools for us to expand our
vision and finding new buyers.
Additional comments
The quality of home textile products also depends on the
quality of packaging and sample hanger preparation. Both
are important for successful presentations. Efforts to grow
home textile industry are also helpful for the producers of
sample hanger and product handlers.

plasmat printing sample hangers

90
HTE
PROFILE
TroyHome Collection
offers different choices
in drapery
In drapery business, Troy Home Collection
of Altindis Company has important features
as variety, quality and modern line with its
exclusive designs.
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91
Established in 1950s in Develi town of
Kayseri, Altındiş family business is an experienced
company operating in the textile sector. Targeting
constant innovation and growth the company
opened its premises in Sultanhamam, the center
of the textile market in Istanbul in the mid-1970s.
Successfully serving the family sector at all times
in many years Texting area acquired innovative approach
in 1985 by exhibiting its competitive products
at its showroom. Altındiş Textiles Company
increased its product range and developed its
market simultaneously.
Serving to many brands with its quality production
line Altındiş started the production of HOME
and presented to the market. Today TROY, TROY
HOME, HOME PLUS and the PLATINUM collections
are still in production and they have a respectful
place in the market.
“From the first generation the family business
has always continued in honesty and brought to
perfection the forefront of its work in the textile
sector,” comments Ahmet Yasin Altındiş of the
company. “We are continuing with a successful
and visionary way. The most effective way in our
business is to respond to the needs of the industry,
which necessitates recognizing the needs, and
to serve in that direction. Our customer-oriented
activities have been developing every day and we
are running towards our major target of making
our brands worldwide recognized and respected
brands.”

92
HTE
PROFILE
Tanka Machinery supplies
textile rolls to leading textile
manufacturers
The company has been presently
producing modern electrical machine
inventory in several product lines for
the needs of textile industries both in
the country and in abroad as a leading
supplier of textile rolls.
Please inform us about your company’s history
As a leading supplier of textile rolls and having
modern electrical machine inventory Tanka Makina
Company produces several product lines for the needs
of textile industries at home and abroad. We made an
interview with Mr. Doğan Tanka, proprietor of the company.
Tanka Machinery company was established by late
Emrullah Tanka in Istanbul as a small workshop in 1948.
Emphasizing on quality since its foundation and by working
hard the company has become a well-known company
in pig metal and aluminum foundry businesses. In
the 1960’s the founders have decided to focus on aluminum
foundry works and have become highly successful.
Presently, having modern electrical machine inventory
produces several product lines for the needs of textile
industries both in the country and in abroad as a leading
supplier of textile rolls.
September 2017

93
How large is your production capacity and your
product line?
We are able to produce every size of rolls either be they at
standard sizes or on special orders.
Will you give us information about your factory?
Our factory is an integrated one. Materials that come to our
factory are processed in most up-to-date CNC machinery
and delivered to our customers that are ready to be used
immediately.
What is your target markets and export activities?
Several countries are on our list for exports, including
the USA, EU, South American countries, Pakistan, Iran,
Indonesia, Israel, Egypt and Ethiopia. We are striving hard
to expand our market coverage. Our customers are able
to get the best and the most balanced offering from our
company as both quality and price. Fast delivery and communication,
the best quality, delivery on time and flawless
after sales and customer services are our priorities.
Will you inform us about your activities in fairs
and exhibition?
Our firm is keen on participating every fair, in the country
and in abroad, that our customers in textile industry.
Among them are, ITM-Istanbul and ITMA, the major events.
Fairs are important part of promotional activities of the
companies. We finds several opportunities to introduce and
exhibit our products, their quality and services we provided
in such a short period of time. During fairs we can contact
so many buyers and prospects in a few days.
What is your target for 2017?
We especially want to have more distributors and representatives
in export markets. We planned some new openings
this year.
Do you have any point to talk about?
Unfortunately, there are some rivals in the market that engage
cut-throat competition by cutting their both prices and
lowering their qualities. In contrast they have to adapt their
activities to the changing developments in the global markets.
If they do not behave consciously they may harm to
their brands. They have to change their mind and cure their
production myopias.