BIZ BAHRAIN JAN-FEB 2018

Other Business
Bahrain’s
First
International
Hospitality &
Restaurant Expo
The Bahrain Hospitality & Restaurant
Expo will take place from the 21st
to 24th March 2018 at the Bahrain
International Exhibition & Convention
Center.
The Expo will provide participants
a unique opportunity to meet and greet,
network, and showcase their products
and services to key decision makers in
the restaurant and hospitality industry
from Bahrain, the Gulf region and across
the globe. It’s the largest gathering of
industry thought leaders, restaurant
owners, hospitality specialists and
industry suppliers in the Kingdom.
The four-day extravaganza is divided
into a plethora of exciting events each
targeting to highlight and introduce
unique features of the Bahraini culture and
DNA. The Expo which is being held Under
the Patronage of His Highness Shaikh
Isa Bin Ali Al Khalifa will be a landmark
event attracting International exhibitors,
investors and global thought leaders to
witness the evolution of Hospitality &
City Centre Bahrain
international Family
Entertainment Destination
Majid Al Futtaim is leading the way in
technology driven mall activations,
bringing new innovative ‘gamification’
concepts, as well as offering international
family entertainment to renew and elevate
visitor experience. These trends will
continue into 2018 as City Centre Bahrain,
introducing a new bold concept which will
be announced soon.
City Centre Bahrain offers world-class
shopping, dining, entertainment and
hospitality, instant rewards, promotions,
and prizes to win all year long, but is
Restaurant in the Kingdom of Bahrain.
The Bahrain Hospitality & Restaurant
Expo is sub-divided into the five key
activities:
Culinary Tour of The Key Destinations in
Bahrain
Bahrain is perhaps the most
disruptive demographic in terms of the
kinds of flavours, design concepts &
fusion cooking imaginable. The Culinary
tour organized on the 21st of March 2018
gives all the International participants to
truly dissolve into the Bahraini culture
through it’s exciting food, restaurants, 5
Star Hotels and unparalled hospitality.
The First Regional Culinary Competition
One of the key features of
BHRExpo2018 is the official launch of
the first Regional Culinary Competition.
This competition is being developed
with a world-renowned food expert from
a Hong Kong based company specialized
in events design and management,
integrated communication and highquality
multimedia productions
specialized in gastronomy, food and
beverage, hospitality and tourism.
A Forum featuring local Regional &
International Speakers
The exclusive Forum will be held at
also leading the way with technology
driven activations, family entertainment
and innovative concepts to address the
expectations of customers.
The lifestyle destination is leading the
way in bringing first-ever entertainment
concepts to the Kingdom, international
licenced shows and activations in 2017
such as: My little Pony, Ninja Turtles,
Emoji and LEGO ®, which have all proven
to be highly popular and successful with
the young and young-at-hearts.
For technology driven mall
activations, during F1 season, visitors of
City Centre Bahrain enjoyed a thrilling F1
experience with the ‘hot seat’, a C-shaped
racing car allowing them to compete in an
adrenaline-pumping virtual reality racing
game. The mall also hosted ‘The Chef’s
Battle’ a fun virtual reality game where
visitors could create a dish, collect points
and win instant prizes.
Virtual Rreality and augmented
reality games are becoming increasingly
Palm Hall 1 in the Bahrain International
Convention center and focus on attracting
key players and global thought leaders
to share their insights and expertise in
the Hospitality & Restaurant sectors. The
purpose of initiating this dialogue is to
provide a platform where stakeholders can
share their knowledge base and benefit
from each others experiences.
A Three Day Exhibition Welcoming an
Ecosystem of Shared Value
This three-day exhibition will bring
together local, Regional and International
exhibitors from all facets of the industry.
The vision of the exhibition is to provide
an opportunity to form linkages so that
new, efficient, diversified and sustainable
and brands can enter the market. Similarly
this will be an excellent opportunity for
Bahraini brand to showcase their products
and brands at an International scale.
Celebratory Gala Dinner & Award Ceremony
The Bahrain Hospitality & Restaurant
Expo will close with an ode to the Patrons,
partners, winners of the competition and
sponsors for the event. Furthermore it will
provide an opportunity for the community
of people who foresee the evolution of
Hospitality in the Kingdom of Bahrain to
interact and solidify the beginning of a
prosperous relationship.
popular, especially among teenagers.
According to statistics portal Statista,
an estimated 10.8 million people around
the world have used virtual reality, with
the market estimated to reach a value of
USD12.1billon by next year.
Majid Al Futtaim malls have
been early adopters of virtual reality
and augmented reality, pioneering
its application in mall activations to
become retail entertainment leaders
in the region. The tailor-made family
entertainment concepts have resulted
in robust sales and higher footfall at all
Majid Al Futtaim malls last year.
Such creative engagement that blends
the virtual and physical, and elevates
visitors’ experience has been recognised
with several regional and international
accolades, including nine Middle East and
North Africa Shopping Centre and Retailer
Awards at RECon MENA 2017 recognising
its outstanding innovation in marketing
and excellence in customer service.
January-February 2018
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