10 months ago


Gift Card for your

Gift Card for your Valentine three children, Kellon (11), Emerson (9), and Saylor (7). “My husband and I are actually both chiropractors and we moved to Elko maybe 14/15 years ago to help out another chiropractic couple that owned Ruby Mountain Chiropractic at the time. But we were in transition between other practices, we had one in Boulder Colorado, but we sold it to head to the East coast to open up another practice. However, the other couple was here and they needed some help with research studies and covering their practice a little bit, so they had us come in to help out; we ended up loving it! We stayed and bought a house in Spring Creek. However, the other couple ended up going through a divorce, so, after all the craziness, we decided we just needed to bow out and let them do what they needed to do, so we headed up to Sioux Falls, South Dakota and opened a practice up there. We had our babies and thought about opening another practice in Fargo, North Dakota. We were kind of all over the place. But the owners of the practice down here told us they were retiring and moving and asked us if we wanted the practice in Elko! It was perfect! So, we literally picked up and moved back here…7 years ago this March. When we got back (I still had three little kids), so Todd suggested that I help him market the practice. So I started reaching out all the different ways we could market…ehhh there wasn’t a lot. There wasn’t a lot of free marketing. But when we lived in Sioux Falls, my friend had a magazine up there, I had helped her with it before, and I thought we should have a magazine like that down here because it would be such a good way for a community to communicate. So, I started going around talking to people about starting a magazine because there are so many cool people in our community (especially business owners) and it would be a great way for us all to talk to each other! And uh, nobody wanted to do it. I started praying about it, and one morning got up and had the name “Everything Elko.” And finally, my husband told me I just need to do it! So, I said ok maybe I will! I got a babysitter on like Tuesdays and Thursdays, went out made cold calls and sat down with business owners. And I basically had to go “sell it” without people being able to see it. And ever since then, it’s been awesome!” I’m glad the Wendell’s journey resulted in them being apart of our community! But what’s coming up next for Marin and the publication? “I love the magazine. I love being involved, and it’s doing great. But the way technology works, everything is online, so this Spring we’re actually launching the “Everything Elko” app! It’s a free, downloadable app with a live calendar of events, a map of all the Elko Boot locations, interviews, food, and education information, and more. We’re literally just starting to sell it so hopefully around March or 775-753-5000 Candace Kelly, REALTOR ® CELL: 775-340-9872 EMAIL: Invest your Tax Return into a New HOME. Call for a free home estimate. 26 \ February 2018

April we can start having the masses download it and use it! Sometimes, our businesses have such a small voice in our town, I want that interface between them and the customers to be so much smaller. My goal is to get a billboard so when people (hunters, travelers) get off the freeway they can download it and see what’s going on. And if someone has an event happening, they could get the info to me, we’d put it on the app and, through push notifications, we could get it out there rather than having to go to Facebook for everything! I’m super excited about that!” That’s great! I know personally, I can’t wait to download the app! Now, as I mentioned in my intro of this blog, I was excited to talk with Marin because, very similar to the vision of Anthony Around Town, her business is literally about our community and the amazing people who call it home. Therefore, I was anxious to hear her heart, specifically for this town. “I love Elko. Elko to me is perfect. My family loves the outdoors. So, when it’s nice weather, we’re out hunting, hiking, fishing etc. I love love the “small” of our town and the security that comes with that. But, we’re not ridiculously small; we have great amenities. We have everything you really need; it’s here. The community is tight and safe and I love it. I love the people. Everybody is just open-minded. It’s just a super cool “cultured fun” community. We have just enough to stay here, be here, raise our children, have a business and have the beauty of Nevada. Elko people are just so diverse and so cool, from the super-educated mining engineer to some amazing artists. Gosh, Elko is just so cool! It’s easy to get involved, and if you get involved the community loves you. I would never leave her. This is our home, our forever home.” Marin, did you read my diary? You’re speaking my language! Elko is great! Alrighty, any last thoughts before we close out? I think I hear another chicken wrap calling my name. “I feel like the community is important. I think communication in our community is important; it helps open up doors and opportunities especially for families. The main purpose of the app and magazine is bridging groups and people.” Fantastic! Thank you so much, Marin! Be on the lookout for a free copy of Everything Elko the next time you’re out and about in the community! You can stop by their website, and watch for the new app coming this Spring! See you around, Elko! LINDA DUFURRENA - 40 Years Ranching in the Nevada High Desert - On a Basque ranch in Nevada, one might be a sheepherder one day and a cowboy the next. The first Basque herders who scrambled to gain a foothold in the new world in the decades after 1900 took their wages in sheep; eventually they were able to build the herds that allowed them to put down roots. Basque ranchers in the post-World War II economy expanded their sheep outfits to include cattle, and while some outfits sold their sheep, others have kept their herds to continue the Basque-American family tradition. The Dufurrena family outfit is an example of one of those ranches. Linda Dufurrena’s collection of photographs is a look back at nearly 40 years photographing friends and neighbors, sheepherders and buckaroos, and their four-legged companions on the mountains and meadows of northwest Nevada. The images portray in the most honest way a rugged beauty that is Nevada. This exhibition is on view in Halleck Bar Gallery until April 8, 2018. LINDA DUFURRENA Spurs & Bota Bags: A Retrospective 1515 Idaho St. || 775-738-3418 \ February 2018 Hours: Tuesday-Saturday 9am-5pm & Sunday 1-5pm 27

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