Hotel & Tourism SMARTreport #37
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EVENTS<br />
<strong>Hotel</strong> & <strong>Tourism</strong><br />
<strong>SMARTreport</strong> <strong>#37</strong><br />
2018 Winter Edition 11<br />
Lakes in Mecklenburg<br />
Vorpommern<br />
GLOBAL<br />
HOSPITALITY<br />
CEOs TO SHARE<br />
WINNING<br />
STRATEGIES<br />
ON BRAND AT<br />
INTERNATIONAL<br />
HOTEL<br />
INVESTMENT<br />
FORUM (IHIF)<br />
GERMANY’S BALTIC<br />
TERRITORY - 2018 OFFICIAL<br />
PARTNER REGION OF ITB<br />
BERLIN<br />
When planning holidays in Europe,<br />
Mecklenburg Vorpommern would in<br />
most cases not immediately come to<br />
mind. But that might change soon, as<br />
the region is this year’s official partner<br />
of ITB Berlin.<br />
Generally, each year, ITB Berlin has an<br />
official partner country, so this year’s<br />
initiative by the Northern German<br />
coastal region in becoming official<br />
overall partner of the show is seen as a<br />
major move in stepping into the global<br />
spotlight, with the resulting almost<br />
guaranteed growth in tourism that<br />
stems from such a partnership.<br />
Fine white sandy beaches, romantic<br />
bays, and crystal-clear water ensure<br />
untarnished pleasure when bathing<br />
and swimming in Mecklenburg<br />
Vorpommern. And the sun is also<br />
particularly friendly to the region. The<br />
wind, surf, current and salt content are<br />
more pleasant on the Baltic Sea than<br />
on the Atlantic. And as opposed to<br />
the North Sea it does not constantly<br />
disappear, as here there are no tides.<br />
No wonder that Mecklenburg-<br />
Vorpommern effectively invented<br />
sea bathing… and more than 200<br />
years ago at that, when the duke of<br />
Mecklenburg bravely went into the<br />
refreshing water in the year 1793 in<br />
Heiligendamm and established the first<br />
seaside resort of continental Europe in<br />
this place.<br />
In today’s fast evolving<br />
environment, a brands’ longterm<br />
success depends on its<br />
ability to remain one step ahead.<br />
With “Reaching New Heights”<br />
being the theme of IHIF 2018, it<br />
is clear that a strong leadership<br />
and strategic vision are<br />
essential to secure the future of<br />
a hospitality brand and take it<br />
to new heights. The traditional<br />
CEO Panel at IHIF 2018 brings<br />
together 5 global leaders. Three<br />
heavyweights of the hospitality<br />
industry return to the IHIF<br />
programme: Geoff Ballotti,<br />
President and CEO, Wyndham<br />
<strong>Hotel</strong> Group; Sébastien Bazin,<br />
Chairman and CEO,<br />
Accor<strong>Hotel</strong>s; and Christopher J.<br />
Nassetta, President and CEO,<br />
Hilton. They’re joined by two<br />
new CEOs who took the helms of<br />
their groups in 2017: Keith Barr,<br />
CEO, IHG and Patrick Pacious,<br />
President and CEO, Choice<br />
<strong>Hotel</strong>s International<br />
ITB BUYERS CIRCLE: THE EXCLUSIVE MEETING<br />
PLACE FOR 1,000 SENIOR BUYERS<br />
Senior buyers from around the world<br />
take up the 1,000 coveted places<br />
at the exclusive ITB Buyers Circle,<br />
thus ensuring their visit will be an<br />
even greater success. Around 1,000<br />
national and international decisionmakers<br />
representing the business<br />
travel, MICE and leisure travel sectors<br />
are invited to submit their application<br />
to www.itbbuyerscircle.com by 15<br />
February 2018. Membership of the ITB<br />
Buyers Circle is valid for one year
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