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Hotel & Tourism SMARTreport #37

ELITE TRAVEL TRENDS

ELITE TRAVEL TRENDS CRUISING Hotel & Tourism SMARTreport #37 2018 Winter Edition 27 SILVER CLOUD DEBUTS ANTARCTIC LUXURY VOYAGES Silversea’s first crossover luxury expedition ship has made a successful Antarctic voyage: her maiden visit to the remote continent following a $40 million refurbishment and conversion into an ice-class polar expedition ship. On a 10-night Antarctic Peninsula expedition roundtrip from Ushuaia, guests were treated to vistas of towering icebergs, snow-capped mountains, and awe-inspiring wildlife aboard the completely refitted ship that includes the only Relais & Châteaux restaurant at sea. “We are extremely excited to announce Silver Cloud’s debut in Antarctica,” said Manfredi Lefebvre, Silversea’s Chairman. “As the first ship in our classic luxury fleet when she debuted in 1994, it only makes sense that she should continue her career as our first vessel to truly bridge the gap between luxury and expedition cruising.” Silversea’s first crossover luxury expedition vessel can accommodate 254 guests, further limited to just 200 when cruising in polar waters. Most of her all-suite accommodations feature generous private verandas along with luxury touches that include a choice of European bath amenities, butler service for all guests, and sumptuous Pratesi bedding and a nine-option pillow menu The Silver Cloud UK LAKE DISTRICT’S BIGGEST TOURIST ATTRACTION CELEBRATES WORLD HERITAGE STATUS Queen of the Lake, Waterhead Historic 50’ Vessel built in 1949 Windermere Lake Cruises - the UK Lake District’s most popular visitor attraction – says World Heritage Status will be a tremendous benefit to the region’s tourism economy. In 2017, UNESCO officially confirmed that the Lake District had won the global accolade, putting it alongside other iconic locations such as the Taj Mahal, the Great Barrier Reef and the Grand Canyon as an internationally acclaimed place. The announcement has been heralded by Windermere Lake Cruises as a great way to help reach new international markets and to attract staying visitors. The company is already ranked as one of the top ten most popular attractions in the country by VisitEngland, with more than 1.5 million passenger journeys annually. Around 20% of this business comes from locations outside the UK. Nigel Wilkinson, Managing Director of Windermere Lake Cruises, comments, “We face stiff competition from across the UK to attract overseas visitors, so World Heritage Status is another opportunity to build the reputation of the Lake District internationally. We think it will be a great way to help encourage international visitors to venture outside London and highlight the Lake District, Cumbria as the favoured destination to prospective visitors from a wide variety of countries around the globe”