Hotel & Tourism SMARTreport #37

ELITE TRAVEL TRENDS
CRUISING
Hotel & Tourism
SMARTreport #37
2018 Winter Edition 27
SILVER CLOUD DEBUTS
ANTARCTIC LUXURY VOYAGES
Silversea’s first crossover luxury
expedition ship has made a successful
Antarctic voyage: her maiden visit to
the remote continent following a $40
million refurbishment and conversion
into an ice-class polar expedition ship.
On a 10-night Antarctic Peninsula
expedition roundtrip from Ushuaia,
guests were treated to vistas of
towering icebergs, snow-capped
mountains, and awe-inspiring wildlife
aboard the completely refitted
ship that includes the only Relais &
Châteaux restaurant at sea.
“We are extremely excited to
announce Silver Cloud’s debut in
Antarctica,” said Manfredi Lefebvre,
Silversea’s Chairman. “As the first ship
in our classic luxury fleet when she
debuted in 1994, it only makes sense
that she should continue her career
as our first vessel to truly bridge the
gap between luxury and expedition
cruising.”
Silversea’s first crossover luxury
expedition vessel can accommodate
254 guests, further limited to just 200
when cruising in polar waters. Most of
her all-suite accommodations feature
generous private verandas along with
luxury touches that include a choice
of European bath amenities, butler
service for all guests, and sumptuous
Pratesi bedding and a nine-option
pillow menu
The Silver Cloud
UK LAKE DISTRICT’S
BIGGEST TOURIST
ATTRACTION
CELEBRATES WORLD
HERITAGE STATUS
Queen of the Lake, Waterhead
Historic 50’ Vessel built in 1949
Windermere Lake Cruises -
the UK Lake District’s most
popular visitor attraction – says
World Heritage Status will be
a tremendous benefit to the
region’s tourism economy.
In 2017, UNESCO officially
confirmed that the Lake
District had won the global
accolade, putting it alongside
other iconic locations such as
the Taj Mahal, the Great Barrier
Reef and the Grand Canyon as
an internationally acclaimed
place.
The announcement has been
heralded by Windermere Lake
Cruises as a great way to
help reach new international
markets and to attract staying
visitors. The company is already
ranked as one of the top ten
most popular attractions in
the country by VisitEngland,
with more than 1.5 million
passenger journeys annually.
Around 20% of this business
comes from locations outside
the UK.
Nigel Wilkinson, Managing
Director of Windermere Lake
Cruises, comments, “We face
stiff competition from across
the UK to attract overseas
visitors, so World Heritage
Status is another opportunity
to build the reputation of the
Lake District internationally.
We think it will be a great
way to help encourage
international visitors to venture
outside London and highlight
the Lake District, Cumbria as
the favoured destination to
prospective visitors from a wide
variety of countries around the
globe”