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Identifying Target Markets<br />
Primary Target: Go Getter. Young. Active. Free.<br />
Asher<br />
Maia<br />
Age: 25<br />
Occupation: Sous chef<br />
Lives: Madison, WI<br />
Hobbies: Biking, climbing, concerts,<br />
travelling, cooking, trying out new<br />
places around town<br />
Favorite Beer: Ale Asylum - Bedlam<br />
Age: 24<br />
Occupation: Writer/Waitress<br />
Lives: Madison WI<br />
Hobbies: Biking, hiking, thrift shopping,<br />
concerts, travelling, exploring<br />
Favorite Beer: Vintage Brewing<br />
Company - McLovin<br />
Meet Asher and Maia. Asher is from the Twin Cities and<br />
Maia is from Milwaukee, but they met in their junior year<br />
at UW-Madison while studying abroad in Paris. The two<br />
graduated in 2015 and are living on the east side of<br />
Madison with their husky, Skylar.<br />
They share a car, but prefer to bike when the weather is<br />
nice. Health and the environment are important to them,<br />
and biking is an easy way for them to stay active while<br />
cutting down on their carbon footprint.<br />
They like to stay on top of fashion trends, but buy most<br />
of their clothes at second-hand and vintage shops. It’s<br />
more satisfying for them to own something unique.<br />
In the summer, they love hiking around local state parks,<br />
climbing at Devil’s Lake, and going to outdoor concerts.<br />
At night, you can almost always find them relaxing on<br />
their favorite dive-bar patio with friends or trying new<br />
places around town.
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