Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Digital Marketing Internship / Brand Ambassador Program<br />
Digital Marketing Internship<br />
• Because so many students are interested in internships that will boost their resumes<br />
and provide them with professional experience, we have created a Digital Marketing<br />
Internship to continue to the promotion of the radler.<br />
• The responsibilities of the position are listed below:<br />
• Research, write, source and curate social content for <strong>RE</strong>: F<strong>RE</strong>SH’S target audience<br />
• Suggest and execute engagement strategies for various social media platforms for<br />
the product and its promotional events<br />
• Create a monthly social media calendar for planned social media posts<br />
• Assist with strategy and campaign development for <strong>RE</strong>: F<strong>RE</strong>SH<br />
• Edit copy and content for advertisements and social media posts<br />
• Manage the brand ambassadors which includes weekly check ins to make sure their<br />
are fulfilling the duties their position entails<br />
Brand Ambassador Program<br />
• There will be two Brand Ambassadors for <strong>RE</strong>:F<strong>RE</strong>SH.<br />
• The responsibilities of the Brand Ambassadors include:<br />
• Promoting the beer at local events and venues in Madison<br />
• Work and set up promotional events<br />
• Hand out free samples and promotional merchandise such as T-shirts, cups and popsockets<br />
• Work directly with Madison School & Community Recreation and the sponsors of<br />
their adult recreational volleyball and softball teams to promote the product and<br />
their events<br />
• Manage the “Shake, Radle and Roll” dance contest at events and bars across Madison.<br />
The person in the bar that the Brand Ambassador believes has the best “radle”<br />
receives a free 12 ounce radler.<br />
The most important aspect of this internship is going to different bars in the Madison<br />
area and handing out free samples of the product and free merchandise. We have<br />
selected 18 bars throughout the Madison area that either host adult softball teams<br />
in the summer, have sand volleyball courts, have lakefront docking, have an outdoor<br />
seating area, or have many of these features available. The purpose of this is to<br />
promote the idea that the radler is a drink for the adventurous, those who love<br />
the outdoors or are interested in a beer they can drink while socializing with their<br />
friends.<br />
• 33 •
Change language