Transit Architecture Time for a Drastic Change

Interview
Share insights on OBL’s recent foray
into Nepal.
Orient Bell Limited (OBL) recently
tapped into the flourishing market of
Nepal by launching our Channel Partner
owned Orient Bell Tile Boutiques
in Kathmandu and Pokhara. These
launches of OBTB have enabled OBL to
expand transnationally and experiment
and expand outside of India as well.
This endeavor is also driven by the goal
to equip various segments in this region
to explore and enrich future prospects
via our interaction with the latest
breakthroughs in the tile industry.
According to Ashish Mehta,
President, Sales & Marketing,
OBL, 2018 is going to
be a crucial year for the
premier wall and floor Tiles
Company. It will be focusing
on 360 degree marketing and
simultaneously expanding
further in the digital world to
create more awareness among
the masses who are key
customers for future. Mehta
talked about the growth of the
company in terms of demand
it is expecting for the ceramic
industry this year, in an
interaction with Kajol Tamang.
‘OBL will focus on 3
segments to outperform
industry growth this FY’
How will OBL outperform industry
growth rates in 2018?
2018 is going to be a crucial year for
OBL and it will focus on 3 segments to
outperform industry growth this FY.
• Target of opening more than 200
franchisee owned boutiques to drive
retail sales, resulting into more
penetration in B and C Class towns.
• OBL is approved in all major
Govt. projects and various housing
schemes proposed by the Govt.
and will also focus on Central Key
Accounts (big construction and
Contractor) like L&T etc.
• The company has dedicated GPS
34 Architecture Update February 2018