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Shopping in Vienna<br />

Austria’s capital city, Vienna, shows no shortage of options when the topic is “shopping”.<br />

Most stores open from 9h until 18h30, Monday to Friday, sometimes extending their<br />

working hours until 21h on Thursdays. On Saturdays, businesses tend to close at around<br />

17h or 17h30.<br />

Vienna proudly sustains old habits,<br />

and it is possible to find classical<br />

homeware brands that still hold the<br />

title of “Hoflieferant” – a symbol of<br />

quality and tradition that reassembles<br />

the time of caterers of Austria’s<br />

imperial court. Both Lobmeyr – an<br />

old manufacturer of crystal pieces –<br />

and Augarten – maker of Viennese<br />

porcelain – used to produce objects<br />

for the aristocratic families, but now<br />

feature more contemporaneous<br />

attitudes.<br />

In the heart of Vienna, amidst its historical streets, there is a wide choice of<br />

international brands who chose to set up their stores on a specific pedestrian area,<br />

transforming classical addresses into places where new fashion tendencies emerge.<br />

Between Kohlmarkt, Graben, and Kärntner streets are the most exclusive open-air<br />

shopping area in Vienna – known as “Goldenes Quartier” – with big fashion<br />

names such as Burberry, Chanel, Dior, Salvatore Ferragamo, among others. On<br />

Tuchlauben and Am Hof streets, there are influential brands like Emporio Armani,<br />

Louis Vuitton, and Prada’s biggest store in <strong>Europe</strong>; while other up-and-<strong>com</strong>ing<br />

names like Marc Jacobs, Fendi, and Chloé can be found on Sterngasse street.<br />

Kärntner Ring street <strong>com</strong>prises a<br />

bunch of department stores – like<br />

Steffl and Peek & Cloppenburg –<br />

that sell clothes, accessories and<br />

perfumery. Another shopaholic<br />

address in Vienna is the Ringstrassen<br />

Galerien – a huge mall with various<br />

stores and restaurants. For the ones<br />

who are into crystals, there is a threestory<br />

Swarovski shop on Kärntner<br />

Strasse that boasts a wide range<br />

of jewelry and decoration pieces<br />

designed by the famous Austrian<br />

<strong>com</strong>pany.<br />

106<br />

107

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