Beach March 2018

Bike Shop
At Body One Fitness Sidella offers an array of classes, from Hi-Volume, Cross Training
to Plyometric Training.
“We just celebrated our 8th anniversary and still have members from 2010-11,” owner
Lou Sidella said.
>> Personal trainer runner-up: Steve Maresca, (310) 529-9815.
SteveMaresca@me.com
>> Specialty Gym runner-up: South Bay Trainer, 3865 Pacific Coast Hwy, Torrance.
(310) 341-8559. Southbaytrainer.com
Sports Retailer
Dick’s Sporting Goods
Dick’s Sporting Goods earned the praise of gun control advocates and the scorn of the
National Rifle Association with its announcement that it will no longer sell firearms to
anyone under 21, and will no longer sell assault-style rifles like the AR-15 used in the Florida
high school massacre. Locally, the decision may be largely symbolic, because their El
Segundo location is best known for its team, individual sports and weight lifting equipment.
For runners, Dick’s offers an online calendar with new shoe release dates.
770 S. Sepulveda Blvd., El Segundo. 310-726-9123. Dickssportinggoods.com
Longtime owners of Hermosa cyclery include (left to right) are Larry Burke,
Steve Collins, Mark McNeill and Ken Liebowitz. Photo courtesy of Hermosa
Cyclery
Hermosa Cyclery
When Hermosa Bike founder “Shu” Shumaker died in 2002, he willed his shop to four
kids who had formerly worked for him – Steve Collins, Larry Burke, Ken Liebowitz and
Mark McNeill.
The four continue to operate Hermosa Cyclery as a full-service bike shop that includes
sales and rentals, but most importantly as an institution of Old Hermosa.
“We’ve won the Best of the Beach award 10 straight years and we love what we do,”
Collins said. “We’re happy to work with the community everyday.”
Collins is a member of the Board of Directors of the South Bay Bicycle Coalition.
“We encourage people to ride,” added Collins, who has worked at Hermosa Cyclery since
he was 16 years old. “It’s a healthy lifestyle with lots of participants.”
On Saturday, March 17 Hermosa Cyclery will be joining the annual St. Patrick’s Parade
in Hermosa Beach. Riders are encouraged to sign up at the store. Prior to the ride, a Best
Bike Contest will be held from 9:30-10:30 a.m. with 10 categories of winners.
20 13th St., Hermosa Beach.
(310) 374-7816.
hermosacyclery.com
>> Runner-up: Helen Cycles
1570 Rosecrans Ave. #C, Manhattan Beach. (310) 321-5290 Helenscycles.com
Specialty Gym &
Personal trainer
Body One Fitness/Lou Sidella
It wasn’t until he was almost 30 years old that Lou Sidella decided it was time to lose
weight. He tipped the scales at 240 lbs. With 27.5% body fat. Sidella became certified as a
trainer and spent the next nine months trying to lose weight. Though he lost 40 lbs, and
dropped his body fat to 16.5 percent, he was still uncomfortable. He sought professional
help and gained the courage to enter a 12 week before-and-after contest that changed his
life.
“Eight weeks into the contest, I had co-workers asking me to train them,” Sidella said. “I
decided I’d give it a shot, and a few months later Body One Fitness was founded. Years
later, I was still able to maintain my results from the contest – 182 lbs. and 8 percent body
fat.
“I’m definitely not the most knowledgeable guy,” Sidella said. “But I’ve learned how to
come across to clients and give them that extra push. I work with the different needs of
clientele,”
16 Easy Reader / Beach magazine • March 8, 2018
>> Runner-up: REI, 1800 Rosecrans Ave, Ste E, Manhattan Beach. (310) 727-0728.
REI.com
Health Club
Bay Club
One purpose of a health club is to prepare its members to enjoy the great outdoors. The
Bay Club in Redondo Beach does that by providing an outdoor pool overlooking the King
Harbor, a deck with rowing machines also overlooking the harbor and an outdoor cross
training area. since the Northern California-based group took over the Redondo club, it has
added regular social functions, creating a country club atmosphere. (Bay Club also recently
acquired the Manhattan Beach Country Club). Bay Club Redondo offers classes on Mind
& Body, Group Fitness, Strength Training, Aquatics and Cycling. The Redondo Beach
location also offers a childcare play area, racquetball boxing and indoor-outdoor cardio
track.
Redondo Beach: 819 N. Harbor Dr., Redondo Beach. (310) 376-9443; South Bay: 2250
Park Place, El Segundo. (310) 643-6878; Rolling Hills: 51 Peninsula Center, Rolling
Hills Estates. (310) 541-2582. Bayclubs.com
Shop Shaper
>> Runner-up: 24 Hour Fitness
1601 Pacific Coast Hwy Suite 100.
Hermosa Beach
(310) 374-4524
24hourfitness.com
Pat Ryan, ET Surfboards
To the person ordering his or her first surfboard, Pat Ryan has a question: How do you
see yourself on a surfboard? What do you aspire to do?
“If you approach someone on the sales floor, they might be surprised to hear that. Now,
if someone is in the longboard section, they probably want a longboard. But do you want
to noseride and cruise? Or do you want to do a lot of turns?” Ryan said.
Ryan has five decades in the surfboard industry, stretching back to his days on the Greg
Noll Surf Team, where he met ET Surfboards owner Eddie Talbot. In the late ‘60s, amid
sweeping changes in surfboard manufacturing technology and rider preferences, the duo
took the remnants of Greg Noll Surfboards and set up a fiberglass-and-resin operation out
of their apartment.
These raw beginnings eventually developed into ET’s current operation on Aviation Boule