Beach March 2018
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Women’s Boutique<br />
Katwalk employees Cassandra Lopez and Marissa McCarthy help customers<br />
find treasures among the stores “boho chic” collection. Photo by<br />
Ryan McDonald<br />
Katwalk<br />
Katwalk owner Kat Master-Melville doesn’t have a favorite customer; she has a favorite<br />
family of customers. Every now and then, a gaggle of women will march into her store on<br />
Manhattan <strong>Beach</strong> Boulevard, all of them related: a grandmother, in her 80s; her daughter,<br />
in her 40s; and her granddaughters, in their 20s.<br />
The multi-generational fashion outing, Master-Melville says, is a reflection of Katwalk’s<br />
style, which she describes as “boho chic.”<br />
“It’s fresh, it’s beachy. It’s my style. But it’s how a lot of people dress these days. Some<br />
of its for young people. But I’m a mom, and it appeals to the moms too,” she said.<br />
Katwalk first opened in Hermosa <strong>Beach</strong> in 2001, then moved to Manhattan <strong>Beach</strong> a few<br />
years later. Master-Melville recently returned from Magic, the fashion industry’s annual<br />
tradeshow in Las Vegas, and she said some of the credit for her store’s longevity in a tough<br />
retail market goes to the cozy atmosphere of downtown Manhattan.<br />
“You have to be a little different. The bigger stores closing down everywhere. I love that<br />
there are so many stores around here. Well, I just love to shop, but the stores here are different,<br />
they’re not cookie-cutter. That’s the best way to stay in business. All the boutiques<br />
in Manhattan are unique and special. You come down to shop because you want to be here,”<br />
she said.<br />
Katwalk<br />
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Manhattan <strong>Beach</strong><br />
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<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 45
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