Beach March 2018

New Car Dealer
Manhattan Toyota general manager Ron Vartanian and owner Brad Sperber.
Photo by Brad Jacobson (CivicCouch.com)
Manhattan Beach Toyota
Last November, the car belonging to the mother of Manhattan Beach Police Department’s
soon-to-be chief, Derrick Abell, suffered a transmission meltdown. The chief, a doting son,
picked up his mother and drove her to Manhattan Beach Toyota. To her great surprise, as
they walked into the dealership, he handed her a set of keys to a new Camry and pointed
to the staff. “I’ve got to get back to the station,” he said. “You guys take care of it.” The
story in a nutshell gets at what sets Manhattan Beach Toyota apart — it’s a dealership
deeply embedded in the community, with a staff truly dedicated to taking care of its customers.
“We have great customer service,” says owner Brad Sperber. “Because we have the
best employees, as well. We just truly care about the customer and treat each one as if they
are family. We really take pride in it.”
Sperber carries on the legacy of his father, Darrell, who passed away in 2015 but whose
vision for how a car dealership should run is ongoing. MB Toyota is among the most active
local businesses in its charitable endeavors, a priority established by the elder Sperber, who
was honored by the MB Chamber of Commerce posthumously with the Bob Meistrell Local
Legend award for his deep involvement in the community.
Last year, Brad Sperber and his wife, Andrisa, also fulfilled another of his father’s dreams,
unveiling a sparkling new $7.5 million remodel of the 5.5 acre dealership on Sepulveda.
“I think one of the nice things about the
whole South Bay area and especially Manhattan
Beach is everyone looks out for each
other,” Sperber said. “We eat local, we
shop locally, and we take care of our own
neighbors, really…. I love Manhattan
Beach, and I take pride in the fact that I
can hold my head up when I run into a customer
outside a grocery store. I know they
bought a car that can hold up, and I know
they they have been taken care of and had
a good experience with us.”
Everyone who buys a car at the dealership
is welcomed to bring it back once a
week for a free car wash. It’s small details
that speaks volumes about how Manhattan
Beach Toyota does business.
“The relationship just starts as soon as
you buy a car,” Sperber said. “We look forward
to customers coming back...It’s all
about what you can do to help them out.”
Manhattan Beach Toyota
1500 N. Sepulveda Blvd.
Manhattan Beach
(310) 546-4848
Manhattanbeachtoyota.com
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