Beach March 2018

Barber
Dan Clement cuts
hair at Deep Pocket
Jean Company in
Hermosa Beach,
where he says 80
percent of his business
is repeat customers.
Photo by
Andrew Johnston
• Serving the South
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Dan Clement, Deep Pocket Jean Company
Conversation flows pretty easily with Dan Clement at Deep Pocket Jean Company in
Hermosa Beach. His repeat-heavy business means that, when someone is in the barber’s
chair, he has a good idea not just what kind of haircut the customer wants, but what’s happening
in that person’s life.
“I’d say 80 percent of my customers, I don’t have to ask what kind of haircut they want.
And we usually just pick up the conversation where we left off,” Clement said.
It’s a fitting approach for a man who got into being a barber from the other side of the
shears. Clement grew up in the South Bay, then moved to San Diego. While there, he became
friends with many of the employees at his local barber shop. When the economy tanked
during the Great Recession, they suggested he consider being a barber. So he went to the
same barber school they did, and got a job.
Two years later, he moved back to the South Bay and established himself at Deep Pocket.
He has come to feel part of the community, in part because so many of his customers come
from the neighborhood around the store. But even as he stays local, his client list is anything
but uniform.
“It really ranges. I’ve got little kids, people in college, family men, retirees: you’ve got to
be able to relate to everyone,” he said.
As the name suggests, there’s a twist to Deep Pocket: racks of high-end denim and other
apparel sit just a few feet away from the barber’s chair. But the experience is a nod to the
traditional past of barber shops: the clientele
are mostly men, signs offer shaves as
well as haircuts, and customers will often
linger after their cut to hang out and watch
a game on TV. There’s even a walk-in cigar
humidor. And like the barbers of yore,
Clement sees himself as providing more
than just a clean-up.
“If people look good, they feel good.
And if they feel good, they’re better people,”
he said.
Dan Clement, Deep Pocket Jean Co.
200 Pier Ave., No. 201
Hermosa Beach
(310) 379-5201
dpjc.us
>> Runner-up:
Alan Bailey Peroxide
1036 Aviation Blvd.
Hermosa Beach
(562) 303-4938
peroxidebeautybarbershop.com
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March 8, 2018 • Easy Reader / Beach magazine 35
2013